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Fujifilm INSTAX Wide 400 Instant Camera - Sage Green vs Polaroid Now 2nd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm INSTAX Wide 400 Instant Camera - Sage Green wins on image quality and features, Polaroid Now 2nd Generation I-Type Instant Camera wins on ease of use.

The Fujifilm INSTAX Wide 400 offers superior image quality and versatility, while the Polaroid Now 2nd Generation provides a simpler user experience with included film.

Why Fujifilm INSTAX Wide 400 Instant Camera - Sage Green is better

Image Quality

Fujifilm's automatic exposure excels in varied lighting.

Versatility

Multiple focus modes enhance shooting options.

Design

Sage Green color adds a stylish touch.

Why Polaroid Now 2nd Generation I-Type Instant Camera is better

User-Friendliness

Polaroid's point-and-shoot design is simpler.

Charging

USB-C charging is more convenient.

Included Film

Film bundle provides immediate shooting capability.

Overall score

Fujifilm INSTAX Wide 400 Instant Camera - Sage Green
85
Polaroid Now 2nd Generation I-Type Instant Camera
78

Specifications

SpecFujifilm INSTAX Wide 400 Instant Camera - Sage GreenPolaroid Now 2nd Generation I-Type Instant Camera
Price$168.00$169.99
Sales Rank26628124
Focus Modes31
Battery TypeNot specifiedLithium-ion
Included FilmNoYes

Dimension comparison

Fujifilm INSTAX Wide 400 Instant Camera - Sage GreenPolaroid Now 2nd Generation I-Type Instant Camera

Overview of the Fujifilm INSTAX Wide 400 and Polaroid Now 2nd Generation

The Fujifilm INSTAX Wide 400 is priced at $168.00, while the Polaroid Now 2nd Generation is slightly more expensive at $169.99, making it about 1.2% pricier. Both cameras are designed for instant photography enthusiasts but offer different features and functionalities, catering to various preferences.

The Fujifilm INSTAX Wide 400 stands out with its automatic exposure and flash control, making it suitable for capturing high-quality images in diverse lighting conditions. In contrast, the Polaroid Now 2nd Generation emphasizes a point-and-shoot experience with its dual lens autofocus system. This comparison will delve into the features, usability, design, and overall value of each camera to help you decide which is the better option for your instant photography needs.

Features and Functionality

The Fujifilm INSTAX Wide 400 boasts several user-friendly features including a self-timer with an LED countdown and three focus modes: Normal, Landscape, and Macro. This flexibility allows for a wide range of photography styles, from group shots to detailed close-ups. The camera also comes with an angle adjustment accessory, enhancing compositional control.

Conversely, the Polaroid Now 2nd Generation is designed with simplicity in mind. Its key features include double exposure capability and a self-timer, which facilitate creative shots while the camera's accurate flash ensures everyone looks their best. Though it lacks the focus modes found in the Fujifilm, the Polaroid compensates with its dual lens autofocus system, which enhances image clarity. Ultimately, both cameras provide unique functionalities, appealing to different shooting styles and preferences.

Design and Aesthetics

In terms of design, the Fujifilm INSTAX Wide 400 is available in a stylish Sage Green color, making it visually appealing for those who appreciate a more understated look. Its ergonomic design includes a shoulder strap and a built-in tripod mount, which enhances portability and usability during outdoor adventures.

On the other hand, the Polaroid Now 2nd Generation features a sleek black finish that exudes a classic Polaroid charm. It's made with 40% recycled materials, appealing to environmentally-conscious consumers. While both cameras are designed for easy handling, the Polaroid's modern aesthetic and chic design elements may attract a younger, trendier audience. Overall, both cameras excel in their unique designs, catering to different tastes.

Image Quality

When it comes to image quality, the Fujifilm INSTAX Wide 400's automatic exposure and flash control are significant advantages. These features allow it to capture vibrant and well-lit photographs, making it an excellent choice for outdoor events and gatherings. The wide-format prints also provide ample space for memorable moments.

In contrast, the Polaroid Now 2nd Generation, with its dual lens autofocus system, aims to deliver sharp and well-composed images. However, it may not match the Fujifilm's capability to adapt to varying lighting conditions as effectively. Both cameras produce iconic instant prints, but the Fujifilm's image quality may edge ahead in scenarios with challenging lighting.

Usability and Portability

The Fujifilm INSTAX Wide 400 is designed for ease of use with intuitive controls that allow users to switch between focus modes and set the self-timer effortlessly. Its included camera angle adjustment accessory also enhances usability, especially for group shots. Weighing in as a compact option, it’s easy to carry during outings.

In comparison, the Polaroid Now 2nd Generation is built for straightforward point-and-shoot operations. Its USB-C rechargeable battery offers convenience, reducing the hassle of changing batteries frequently. Both cameras are portable, but the Polaroid’s user-friendly design makes it particularly appealing for those who prefer a quick and easy approach to instant photography.

Battery Life and Charging

The Fujifilm INSTAX Wide 400 does not specify its battery type, but it is generally understood that instant cameras require regular replacements. This factor might be a consideration for frequent users.

In contrast, the Polaroid Now 2nd Generation comes equipped with a lithium-ion battery that charges via USB-C, promoting convenience for users who can easily charge it using common devices. This feature may provide a significant advantage for users who prioritize easy recharging options, especially when traveling or on the go.

Price and Value

With a current price of $168.00, the Fujifilm INSTAX Wide 400 is positioned as a competitively priced option in the instant camera market. Its average price over the last 90 days is $171.72, indicating stability in its pricing.

The Polaroid Now 2nd Generation, priced at $169.99, offers a slightly higher price point, especially when considering its average price of $153.13 over the last 90 days. Despite the price difference being minimal, the added value of the included film bundle with the Polaroid might justify the extra cost for those looking to start shooting immediately. Both cameras provide solid value, but the choice may depend on whether you prioritize features or initial cost.

Which should you buy?

Choosing between the Fujifilm INSTAX Wide 400 and the Polaroid Now 2nd Generation ultimately depends on your personal preferences and photography needs. If you value versatility and image quality, the Fujifilm might be the better choice with its advanced features like automatic exposure and multiple focus modes. However, if you prefer a simpler, more user-friendly experience with the convenience of USB-C charging and a film bundle included, the Polaroid could be the right fit.

Both cameras cater to instant photography lovers, but their distinct features and functionalities will appeal to different audiences. Consider what aspects are most important to you—whether it’s image quality, ease of use, or design—before making your decision.