Fujifilm INSTAX Wide 400 Instant Camera - Sage Green vs Polaroid Now 3rd Generation i-Type Instant Camera
Updated July 2026 — Fujifilm INSTAX Wide 400 Instant Camera - Sage Green leads on price and weight.
The Fujifilm INSTAX Wide 400 offers advanced features and versatility, while the Polaroid Now 3rd Generation provides a fun, budget-friendly option. Choose based on your photography needs.
Why Fujifilm INSTAX Wide 400 Instant Camera - Sage Green is better
Advanced Features
Fujifilm offers automatic exposure and multiple focus modes.
Image Quality
Fujifilm is designed for high-quality wide-format shots.
Accessories
Fujifilm includes a close-up lens and camera angle adjustment accessory.
Why Polaroid Now 3rd Generation i-Type Instant Camera is better
Price
Polaroid is $14.01 cheaper.
Ease of Use
Polaroid includes film and is ready to use out of the box.
Eco-Friendly
Polaroid is made from 40% recycled materials.
Overall score
Specifications
| Spec | Fujifilm INSTAX Wide 400 Instant Camera - Sage Green | Polaroid Now 3rd Generation i-Type Instant Camera |
|---|---|---|
| Focus Modes | Normal, Landscape, Macro | Dual-lens Autofocus |
| Self-Timer | Yes | Yes |
| Flash Control | Automatic | Improved |
| Included Film | No | 8 i-Type |
| Warranty | 1 Year | No |
Dimension comparison
Price Comparison
The Fujifilm INSTAX Wide 400 Instant Camera is priced at $168.00, while the Polaroid Now 3rd Generation i-Type Instant Camera is priced at $153.99, making the Polaroid about 17% cheaper at $14.01 less than its competitor. This price difference may be a significant factor for budget-conscious consumers. The INSTAX Wide 400 is positioned as a premium offering with its advanced features, which could justify its higher cost for some users, especially those looking for specific functionalities in their instant photography experience.
Design and Build Quality
In terms of design, both cameras exhibit iconic styles characteristic of their brands. The Fujifilm INSTAX Wide 400 comes in a sage green color and includes a shoulder strap for portability. Its design is not only aesthetically pleasing but also functional, featuring a built-in tripod mount for added convenience. On the other hand, the Polaroid Now 3rd Generation features a more classic look with a modern twist, available in multiple colors and made from 40% recycled materials. This eco-conscious design may appeal to environmentally aware consumers. Both cameras are designed for ease of use, but the choice may come down to personal preference regarding color and style.
Features and Functionality
The Fujifilm INSTAX Wide 400 offers a variety of features, including automatic exposure and flash control, a self-timer with an LED countdown, and three focus modes: Normal, Landscape, and Macro. These features enhance the user experience, allowing for more versatile photography options. In comparison, the Polaroid Now 3rd Generation boasts improvements in light metering, an upgraded two-lens autofocus system, and creative modes like double exposure. While both cameras provide unique functionalities, the Fujifilm might be more suited for those who prioritize versatility in shooting conditions, whereas the Polaroid offers fun creative options for playful photography.
Image Quality
When it comes to image quality, the Fujifilm INSTAX Wide 400 is designed to capture high-quality images with a focus on wide-format shots. Its automatic exposure and flash control help ensure that photos are well-lit and clear, regardless of the setting. The Polaroid Now 3rd Generation also promises sharper pictures, thanks to its upgraded autofocus system and better light meter positioning. However, specific comparisons of image quality may depend on individual usage and conditions. Both cameras aim to deliver satisfying results, but the Fujifilm’s focus on wide images may appeal more to those looking for larger prints.
Accessories and Included Items
The Fujifilm INSTAX Wide 400 comes with several accessories, including a camera angle adjustment accessory, a close-up lens, and a quick start guide, which enhances its functionality and user-friendliness. It also includes a one-year limited warranty, adding extra value for the consumer. Conversely, the Polaroid Now 3rd Generation includes an 8-pack of i-Type color film, a wrist strap, and a lens cleaning cloth, making it ready to use straight out of the box. The inclusion of film is a practical benefit for users who want to start shooting immediately, potentially making the Polaroid a more appealing option for beginners.
Target Audience
The Fujifilm INSTAX Wide 400 is tailored for those who enjoy wide-format photography, making it ideal for group shots and landscapes. Its advanced features may attract photography enthusiasts who appreciate versatility and control. In contrast, the Polaroid Now 3rd Generation is marketed towards casual users and creatives who want to have fun with instant photography, thanks to its double exposure and self-timer features. This makes the Polaroid particularly appealing to younger audiences or those looking to capture spontaneous moments. Understanding these target audiences can help consumers make informed decisions based on their photography needs.
Performance in Different Conditions
The Fujifilm INSTAX Wide 400 excels in various lighting conditions due to its automatic exposure and flash control features. This adaptability allows users to capture quality images whether indoors or outdoors. The Polaroid Now 3rd Generation, with its improved ranging sensor and light meter positioning, also performs well in different environments. However, specific performance may vary based on user technique and environmental factors. Both cameras are designed to deliver reliable results, but those seeking superior adaptability might lean toward the Fujifilm model for its more comprehensive range of shooting modes.
Which should you buy?
Choosing between the Fujifilm INSTAX Wide 400 and the Polaroid Now 3rd Generation ultimately depends on your specific photography needs and budget. The Fujifilm model stands out with its wider format, advanced features, and higher price point, making it suitable for serious photographers. On the other hand, the Polaroid offers a more budget-friendly option with fun creative features and instant usability. If you prioritize versatility and are willing to pay a premium, the Fujifilm may be the better choice. However, if you want a fun, easy-to-use camera with a lower price tag, the Polaroid could be the perfect fit.

