Fujifilm INSTAX Wide 400 Instant Camera - Sage Green vs Polaroid Now+ 3rd Generation I-Type Instant Camera
Updated July 2026 — Polaroid Now+ 3rd Generation I-Type Instant Camera leads on rank and price.
The Fujifilm INSTAX Wide 400 offers a reliable and budget-friendly option, while the Polaroid Now+ provides advanced features and connectivity. Choose based on your photography needs.
Why Fujifilm INSTAX Wide 400 Instant Camera - Sage Green is better
Price
Fujifilm is cheaper at $168.00
Bestseller Rank
Fujifilm has a better rank at 2662
Design
Fujifilm has a more understated color
Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better
Features
Polaroid offers app connectivity and advanced modes
Film Compatibility
Polaroid supports both i-Type and 600 film
Battery Life
Polaroid has a rechargeable battery lasting over 15 film packs
Overall score
Specifications
| Spec | Fujifilm INSTAX Wide 400 Instant Camera - Sage Green | Polaroid Now+ 3rd Generation I-Type Instant Camera |
|---|---|---|
| Exposure | Automatic | Manual/Auto |
| Self-Timer | Yes | Yes |
| Film Type | Fujifilm Wide | i-Type & 600 |
| Connectivity | None | Bluetooth |
| Rechargeable | No | Yes |
Dimension comparison
Price Comparison
The Fujifilm INSTAX Wide 400 Instant Camera is priced at $168.00, making it about 5% cheaper than the Polaroid Now+ 3rd Generation, which retails for $174.59. This slight price difference might influence budget-conscious buyers, especially considering that both cameras offer unique features tailored to instant photography enthusiasts. The INSTAX Wide 400 is positioned well in the market with a bestseller rank of 2662, while the Polaroid Now+ holds a slightly lower rank at 7173. Therefore, if pricing is your main concern, the Fujifilm option provides a marginally better value.
Design and Aesthetics
In terms of design, each camera offers a distinct aesthetic appeal. The Fujifilm INSTAX Wide 400 comes in a subtle sage green, giving it a fresh and understated look. Its practical design includes a shoulder strap for easy carrying and a built-in tripod mount for those who want to capture moments hands-free. On the other hand, the Polaroid Now+ features a striking Arctic Blue color and retains the classic Polaroid design that many fans appreciate. Both cameras are designed with user-friendliness in mind, but the choice really comes down to personal preference for color and style.
Features and Functionality
The Fujifilm INSTAX Wide 400 boasts a range of features designed to enhance the photography experience, including automatic exposure and flash control, which simplifies shooting in various lighting conditions. It also includes a self-timer with an LED countdown, allowing photographers to join in on their photos easily. In contrast, the Polaroid Now+ steps up the game with its connectivity options, allowing users to access additional features through the Polaroid app, including manual mode and aperture priority. This integration of digital and analog makes it more versatile for those who want to experiment with their photography.
Film Compatibility
When it comes to film, the Fujifilm INSTAX Wide 400 exclusively uses Fujifilm’s wide format film, which is known for producing larger prints that are perfect for group shots and landscapes. Conversely, the Polaroid Now+ supports both Polaroid i-Type and 600 film, giving it a broader range for those who appreciate the classic Polaroid look and feel. This versatility in film choice means that the Polaroid Now+ may appeal to users who want to experiment with different film types and the unique characteristics they bring to photographs.
Battery Life and Power Options
The Fujifilm INSTAX Wide 400 does not specify its battery type or longevity, while the Polaroid Now+ features a built-in USB-C rechargeable battery that lasts for over 15 film packs. This modern power solution offers convenience, especially for users who prefer not to deal with disposable batteries. The reliability of a rechargeable battery can significantly enhance the experience for on-the-go photographers, making the Polaroid Now+ a more appealing option for those who plan to shoot frequently.
User Experience
Using the Fujifilm INSTAX Wide 400 is straightforward, thanks to its automatic settings and practical accessories. The included camera angle adjustment accessory makes it easier to capture well-composed shots, and the three focus modes cater to different shooting scenarios, from landscapes to close-ups. The Polaroid Now+, however, takes user experience a step further with its Bluetooth connectivity that allows for remote control and additional shooting modes via the app. This tech-savvy approach is perfect for photographers looking to push their creative boundaries.
Overall Performance
In terms of overall performance, both cameras bring their strengths to the table. The Fujifilm INSTAX Wide 400 excels in producing high-quality images with its reliable automatic exposure settings, making it an excellent choice for casual shooting. Alternatively, the Polaroid Now+ offers a more integrated experience with its app connectivity, allowing for creative experimentation and control over settings. Depending on your photography style and preferences, either camera can deliver impressive results, but the Polaroid Now+ may hold the edge for those who appreciate advanced features.
Which should you buy?
Deciding between the Fujifilm INSTAX Wide 400 and the Polaroid Now+ ultimately comes down to your specific needs and photography style. If you're looking for a straightforward, reliable instant camera that’s slightly more budget-friendly, the Fujifilm INSTAX Wide 400 is a great choice. However, if you prefer a camera that combines modern technology with classic design and offers more creative control, the Polaroid Now+ could be the better option. Both cameras have their unique advantages, so consider how each aligns with your photography goals before making a decision.

