Fujifilm INSTAX Wide 400 Instant Camera - Sage Green vs Polaroid Now+ 3rd Generation I-Type Instant Film
Updated July 2026 — Fujifilm INSTAX Wide 400 Instant Camera - Sage Green wins on usability and accessories, Polaroid Now+ 3rd Generation I-Type Instant Film wins on price.
The Fujifilm INSTAX Wide 400 is a more budget-friendly and user-friendly option, while the Polaroid Now+ offers advanced features for creative control.
Why Fujifilm INSTAX Wide 400 Instant Camera - Sage Green is better
Price
Fujifilm is $51.99 cheaper.
Usability
Fujifilm is designed for simplicity and ease of use.
Accessories
Fujifilm includes practical accessories in the package.
Why Polaroid Now+ 3rd Generation I-Type Instant Film is better
Technology
Polaroid offers Bluetooth connectivity for creative features.
Image Quality
Polaroid has a two-lens autofocus system for sharper images.
Bundle
Polaroid comes with a film double pack and case.
Overall score
Specifications
| Spec | Fujifilm INSTAX Wide 400 Instant Camera - Sage Green | Polaroid Now+ 3rd Generation I-Type Instant Film |
|---|---|---|
| Brand | Fujifilm | Certified Brands |
| Price | $168.00 | $219.99 |
| Sales Rank | 2662 | 25739 |
| Focus Modes | 3 | 2 |
| Bluetooth | No | Yes |
Dimension comparison
Design and Aesthetics
When it comes to design, the Fujifilm INSTAX Wide 400 Instant Camera presents a classic and understated look in sage green, while the Polaroid Now+ is available in a sleek black finish. The color choice can be a significant factor for users who prefer a more vibrant or modern aesthetic. The Fujifilm model features a compact design with an emphasis on usability, including a built-in tripod mount, which appeals to those who enjoy stability in their photography. In contrast, the Polaroid Now+ is designed with modernity in mind, utilizing 40% recycled materials and a contemporary silhouette that aligns with eco-conscious consumers. Overall, the Fujifilm's price of $168.00 makes it a more budget-friendly option for those seeking a stylish yet functional instant camera.
Features and Functionality
The Fujifilm INSTAX Wide 400 boasts several features that enhance its usability, including automatic exposure and flash control, which simplifies the shooting process for beginners. It also includes a self-timer with an LED countdown, making group shots easier to coordinate. The camera offers three focus modes: Normal, Landscape, and Macro, alongside a close-up lens for detailed photography. In comparison, the Polaroid Now+ integrates Bluetooth connectivity, allowing for app control that unlocks additional creative features such as aperture priority and double-exposure shooting. While the Fujifilm's practical features cater to straightforward photography, the Polaroid's innovative technology appeals to users looking for creative expression. The Polaroid is priced at $219.99, about 31% more than the Fujifilm.
Image Quality
In terms of image quality, both cameras aim to deliver satisfying instant prints, but they do so in distinct ways. The INSTAX Wide 400 produces wide-format images that emphasize detail and clarity, making it ideal for capturing landscapes and group photos. The camera's use of a close-up lens enhances its ability to take intricate shots, which could be advantageous for subjects requiring a detailed focus. Conversely, the Polaroid Now+ is designed to work with i-Type and 600 films, providing the classic Polaroid aesthetic with a modern twist. Its two-lens autofocus system is engineered for sharper images, which may appeal to those who prioritize clarity in their photography. The differences in image quality reflect their respective purposes: Fujifilm for broad scenes and Polaroid for iconic moments.
Accessories and Bundles
The Fujifilm INSTAX Wide 400 comes with several useful accessories, including a camera angle adjustment accessory, a close-up lens, and a shoulder strap, all aimed at enhancing the user experience. This inclusion of practical accessories adds value to the overall package, making it a more enticing option for users who appreciate a complete setup right out of the box. On the other hand, the Polaroid Now+ is offered as part of a bundle that includes a double pack of color i-Type film, a wrist strap, and a signature camera case, presenting a comprehensive solution for those who want to start shooting immediately. While both cameras come with valuable extras, the cost of the Polaroid bundle at $219.99 reflects the additional features and accessories it provides.
Usability and User Experience
Usability is a crucial factor when comparing these instant cameras. The Fujifilm INSTAX Wide 400 is designed for simplicity, featuring an easy-to-use viewfinder with framing guides that assist in composing shots. This straightforward approach makes it an excellent choice for casual photographers and families. The self-timer feature is particularly user-friendly, enabling group photos without hassle. In contrast, the Polaroid Now+ offers a more interactive experience through its Bluetooth connectivity, allowing users to leverage a mobile app for additional controls and creative options. However, this might also introduce a learning curve for new users. The Fujifilm's focus on ease-of-use stands out, making it appealing for those who prefer a no-fuss photography experience.
Price Comparison
The price difference between the two cameras is quite notable, with the Fujifilm INSTAX Wide 400 priced at $168.00, while the Polaroid Now+ comes in at $219.99. This makes the Polaroid about 31% more expensive than the Fujifilm. For budget-conscious buyers, this significant price gap may influence the decision, especially if they are looking for a reliable instant camera without the extra features that the Polaroid offers. However, those who value the advanced capabilities of the Polaroid may find the investment worthwhile. Understanding how much each feature is worth to you can be key in making an informed purchase.
Brand Reputation and Sales Rank
Brand reputation plays an essential role in consumer decision-making. Fujifilm has established itself as a leader in instant photography, with a bestseller rank of 2662, which indicates a solid presence in the market. The Polaroid Now+, although a reputable name in the instant photography sector, has a lower sales rank of 25739. This disparity in sales rank could suggest that Fujifilm is currently more favored among buyers, potentially due to its balance of price and quality. Brand loyalty can be a significant factor for many consumers, and the reputation of Fujifilm as a trusted manufacturer may sway buyers in its direction.
Which should you buy?
Ultimately, the choice between the Fujifilm INSTAX Wide 400 and the Polaroid Now+ boils down to personal preferences and specific photography needs. If you're seeking an affordable, user-friendly instant camera with practical features and a solid design, the Fujifilm INSTAX Wide 400 is the way to go at $168.00. However, if you’re looking for a camera that combines classic instant photography with modern technology and creative control, the Polaroid Now+ offers compelling features for a price of $219.99. Consider what aspects of photography are most important to you, and choose accordingly.

