Fujifilm INSTAX Wide 400 Instant Camera - Sage Green vs Polaroid Now+ Generation 2 - Camera + Film Bundle
Updated July 2026 — Fujifilm INSTAX Wide 400 Instant Camera - Sage Green wins on usability and build, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on sales rank and price.
The Fujifilm INSTAX Wide 400 offers a more traditional instant photography experience with user-friendly features, while the Polaroid Now+ Generation 2 integrates modern technology for creative control. Ultimately, the Fujifilm is the better choice for budget-conscious users.
Why Fujifilm INSTAX Wide 400 Instant Camera - Sage Green is better
Price
Fujifilm is $6 cheaper than Polaroid
Sales Rank
Fujifilm has a significantly better sales rank
Usability
Fujifilm has a shoulder strap and built-in tripod mount
Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better
Features
Polaroid offers Bluetooth connectivity and app control
Eco-Friendliness
Polaroid is made with 40% recycled plastic
Creative Options
Polaroid includes a bonus lens filter kit
Overall score
Specifications
| Spec | Fujifilm INSTAX Wide 400 Instant Camera - Sage Green | Polaroid Now+ Generation 2 - Camera + Film Bundle |
|---|---|---|
| Brand | Fujifilm | Polaroid |
| Price | $168.00 | $174.99 |
| Sales Rank | 2662 | 23248 |
| Focus Modes | 3 Modes | Auto Focus |
| Battery | Non-rechargeable | Rechargeable |
Dimension comparison
Introduction to Instant Cameras
When it comes to instant photography, the Fujifilm INSTAX Wide 400 Instant Camera and the Polaroid Now+ Generation 2 are two standout options. Each camera offers unique features that cater to different types of photographers. The Fujifilm is priced at $168.00, while the Polaroid comes in at $174.99, making the Fujifilm about 4% cheaper. Understanding their differences can help you choose the right camera for your needs.
Design and Build Quality
The design of an instant camera plays a crucial role in user experience, and both the Fujifilm INSTAX Wide 400 and Polaroid Now+ Generation 2 offer appealing aesthetics. The Fujifilm model features a sage green body that is both understated and stylish, complete with a shoulder strap for portability. The Polaroid, on the other hand, sports a classic black finish and is made with 40% recycled plastic, appealing to environmentally conscious buyers. This focus on eco-friendliness may resonate with customers who prioritize sustainability. Both cameras are designed for ease of use, but the Fujifilm's additional camera angle adjustment accessory can enhance shooting versatility, making it particularly user-friendly for capturing a variety of scenes.
Image Quality
Image quality is paramount for any photographer, and both cameras deliver impressive results in their own right. The Fujifilm INSTAX Wide 400 utilizes automatic exposure and flash control, allowing for high-quality images even in challenging lighting conditions. In contrast, the Polaroid Now+ Generation 2 features a dual lens autofocus system that ensures you get the perfect shot automatically. Both cameras excel in their respective areas, but the Fujifilm may have an edge for those looking to capture wide shots, thanks to its framing guides designed for normal, landscape, and close-up images. The difference in image quality may come down to personal preference, as both brands have a strong legacy in instant photography.
Features and Functionality
In terms of features, the Fujifilm INSTAX Wide 400 is equipped with several useful functionalities, including a self-timer with an LED countdown and three focus modes: normal, landscape, and macro. These features enhance the shooting experience, particularly for group shots and landscapes. The Polaroid Now+ Generation 2 takes a more modern approach with its Bluetooth connectivity and app control, offering functionalities like manual control, double exposure, and light painting. Additionally, it comes with a bonus lens filter kit, adding even more creative options. Ultimately, your choice may depend on whether you prefer traditional instant photography features or the modern enhancements offered by the Polaroid.
Usability and Portability
Both the Fujifilm INSTAX Wide 400 and Polaroid Now+ Generation 2 are designed for ease of use and portability. The Fujifilm camera includes a shoulder strap for convenience, making it easy to carry on adventures. Its lightweight design and self-timer feature facilitate group photography, while the built-in tripod mount adds stability for those who wish to capture still subjects. The Polaroid, while slightly heavier, offers Bluetooth connectivity that allows for remote shooting through its app, making it a great choice for tech-savvy users. However, the need for a charged battery may be a drawback for spontaneous photographers. The overall usability of both cameras is commendable, but the Fujifilm may appeal to those who prioritize straightforward operation.
Price Comparison
The Fujifilm INSTAX Wide 400 is priced at $168.00, making it a somewhat more budget-friendly option compared to the Polaroid Now+ Generation 2, which retails at $174.99. This price difference of about $7.99 means that the Fujifilm is approximately 4% less expensive than its competitor. Considering the features and functionalities offered by both cameras, this slight price difference may sway budget-conscious buyers toward the Fujifilm. However, the Polaroid's additional features and creative tools may justify its higher price for some users.
Sales Rank and Popularity
When examining the sales rank, the Fujifilm INSTAX Wide 400 holds a better position at 2662, while the Polaroid Now+ Generation 2 has a sales rank of 23248. This significant difference suggests that the Fujifilm is more popular among consumers, potentially reflecting its strong performance and customer satisfaction in the instant camera market. While sales rank isn't everything, it can provide insight into which product might better meet consumer expectations and needs.
Which should you buy?
Choosing between the Fujifilm INSTAX Wide 400 and the Polaroid Now+ Generation 2 ultimately comes down to your individual preferences and requirements. If you value a more traditional instant camera experience with a focus on usability and affordability, the Fujifilm may be the better choice for you, especially at a price of $168.00. However, if you are looking for a camera that integrates modern technology with creative features, the Polaroid Now+ Generation 2, priced at $174.99, offers exciting possibilities. Each camera has its strengths, so consider what features matter most to you before making your decision.

