Hamilton Beach FlexBrew Advanced 5-in-1 vs Smeg 50's Retro Style Aesthetic Drip Coffee
Updated August 2026 — Hamilton Beach FlexBrew Advanced 5-in-1 wins on water reservoir and carafe size, Smeg 50's Retro Style Aesthetic Drip Coffee wins on weight.
The Hamilton Beach FlexBrew Advanced offers greater versatility and affordability compared to the Smeg 50's Retro Style, making it the better choice for most users.
Why Hamilton Beach FlexBrew Advanced 5-in-1 is better
Versatility
FlexBrew offers 5 brewing options compared to Smeg's 2.
Price
FlexBrew is priced at $119.99, significantly lower than Smeg's $259.95.
Space Efficiency
FlexBrew has a compact design with a removable water reservoir.
Why Smeg 50's Retro Style Aesthetic Drip Coffee is better
Design
Smeg features a stylish retro aesthetic.
Build Quality
Smeg is crafted with high-quality materials.
User Interface
Smeg has a simple push-button control system.
Overall score
Specifications
| Spec | Hamilton Beach FlexBrew Advanced 5-in-1 | Smeg 50's Retro Style Aesthetic Drip Coffee |
|---|---|---|
| Brew Options | 5 | 2 |
| Auto Start | Yes | Yes |
| Keep Warm | Yes | Yes |
| User Interface | Touchscreen | Push-button |
| Price | $119.99 | $259.95 |
Dimension comparison
Design and Aesthetics
The design of the Hamilton Beach FlexBrew Advanced is sleek and modern, while the Smeg 50's Retro Style Aesthetic exudes vintage charm. The choice between these two designs could significantly influence your kitchen's ambiance.
Hamilton Beach's FlexBrew features a streamlined design that may appear compact, but it cleverly hides a 12-cup carafe, making it practical for various brewing needs. In contrast, the Smeg coffee machine embraces a retro aesthetic, crafted in collaboration with renowned architects, and is available in vibrant colors that can serve as a stylish statement piece in any kitchen. The Smeg's design not only enhances visual appeal but also integrates functionality, offering a user-friendly interface.
Brewing Capabilities
When it comes to brewing capabilities, the Hamilton Beach FlexBrew Advanced offers unparalleled versatility compared to the Smeg 50's Retro Style.
The FlexBrew allows you to brew both single cups and full pots, delivering five brewing options including iced coffee and traditional hot coffee, making it ideal for various preferences. Its dual-position 60 oz. removable water reservoir ensures you can brew up to 12 cups without constant refills. On the other hand, the Smeg machine focuses on brewing up to 10 cups and offers customizable brewing strength with light and intense aroma settings. While both machines cater to different brewing styles, the FlexBrew stands out for its broader range of options.
Ease of Use
The Hamilton Beach FlexBrew Advanced is designed with user-friendliness in mind, featuring an easy-to-use LED touchscreen for seamless operation.
With its Auto Brew function, you can wake up to freshly brewed coffee, whether you need a single cup or a full 12-cup carafe. The Smeg 50's Retro Style also offers a user-friendly experience, with simple push-button controls and an auto-start feature that allows you to set brewing times in advance. However, the FlexBrew’s touchscreen interface and customizable brewing options provide a more modern experience, making it easier to choose your preferred settings quickly.
Size and Space Efficiency
In terms of size and space efficiency, the Hamilton Beach FlexBrew Advanced is designed to fit into various kitchen layouts without sacrificing functionality.
Its compact design with a slim footprint makes it suitable for small kitchens or shared spaces. The removable water reservoir can be positioned either on the side or back, optimizing space use. Meanwhile, the Smeg coffee machine, while stylish, has a slightly larger footprint and is designed to be a countertop statement piece. If kitchen space is a concern, the FlexBrew’s more adaptable design may be a better fit.
Cleaning and Maintenance
Cleaning and maintenance can significantly impact your coffee-making experience, and here, the Hamilton Beach FlexBrew Advanced takes the lead.
This coffee maker features a pod-piercing needle that is removable to prevent clogs, making it easier to maintain. Additionally, it allows the use of standard paper filters, simplifying cleanup. The Smeg 50's Retro Style includes a reusable coffee filter option, which is eco-friendly, but may require more upkeep to ensure optimal performance. Overall, the FlexBrew’s design provides a more straightforward cleaning process.
Price Point
When comparing price points, the Hamilton Beach FlexBrew Advanced is significantly more affordable than the Smeg 50's Retro Style.
The FlexBrew is currently priced at $119.99, while the Smeg machine is listed at $259.95, making the Smeg about 117% more expensive. For those on a budget or looking for value, the FlexBrew offers a variety of brewing options without breaking the bank, whereas the Smeg's price reflects its design and aesthetic appeal.
Performance and Reliability
In terms of performance and reliability, both machines deliver quality coffee, but their features cater to different needs.
The Hamilton Beach FlexBrew boasts a fast brewing time, capable of making a single cup in under two minutes, perfect for busy mornings. With a sales rank of 30,610, it has proven popular among consumers for its reliability. The Smeg, while stylish and effective, ranks slightly lower in sales at 46,701, indicating it may appeal more to design-conscious consumers than those prioritizing speed and versatility.
Which should you buy?
The decision between the Hamilton Beach FlexBrew Advanced and the Smeg 50's Retro Style ultimately depends on your brewing preferences and aesthetic requirements. If you prioritize versatility, space efficiency, and affordability, the FlexBrew is the clear winner at $119.99, offering multiple brewing options and ease of use. However, if you value a unique design and don’t mind spending a bit more for style, the Smeg, priced at $259.95, may be the right choice for you.

