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Hisense 100U65QF Mini-LED 4K UHD Smart Google TV vs LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV

Updated July 2026 — Hisense 100U65QF Mini-LED 4K UHD Smart Google TV wins on price and brightness, LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV wins on design and brand.

The LG 77-Inch Class OLED offers superior picture quality and a more attractive price, making it the better choice for most consumers. However, the Hisense excels in audio and gaming features.

Why Hisense 100U65QF Mini-LED 4K UHD Smart Google TV is better

Audio Quality

Hisense has a built-in subwoofer and is tuned by Devialet.

Gaming Features

Hisense offers a dedicated Game Mode Pro.

Price Average

Hisense's average price is higher than LG's.

Why LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV is better

Display Technology

LG's OLED technology provides perfect blacks and vibrant colors.

Design

LG features a nearly invisible bezel and Art Gallery mode.

Brand Reputation

LG has a higher sales rank, indicating greater consumer preference.

Overall score

Hisense 100U65QF Mini-LED 4K UHD Smart Google TV
82
LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV
88

Specifications

SpecHisense 100U65QF Mini-LED 4K UHD Smart Google TVLG 77-Inch Class OLED evo AI 4K C5 Series Smart TV
DisplayMini-LEDOLED
Resolution4K UHD4K UHD
HDRDolby VisionDolby Vision
Refresh Rate144Hz144Hz
Smart OSGoogle TVwebOS 25
Audio TechDolby AtmosDolby Atmos

Dimension comparison

Hisense 100U65QF Mini-LED 4K UHD Smart Google TVLG 77-Inch Class OLED evo AI 4K C5 Series Smart TV

Price Comparison

The Hisense 100U65QF is priced at $2,497.95, while the LG 77-Inch Class OLED is significantly cheaper at $1,699.99, making it about 17% less expensive. This price difference is substantial, especially for consumers looking for high-quality televisions without breaking the bank. While both products offer advanced technology and features, the lower price of the LG model may appeal to budget-conscious buyers. In terms of average prices over the past 30 days, the Hisense has also been higher at around $2,655.11 compared to LG's $2,161.61, further underscoring the LG's competitive pricing.

Display Technology

The Hisense 100U65QF features Mini-LED technology, providing up to 1,000 nits peak brightness and 600 local dimming zones. This design allows for enhanced contrast and realism in picture quality, essential for viewing in various lighting conditions. In contrast, the LG 77-Inch Class OLED employs OLED technology, which is renowned for achieving perfect blacks and vibrant colors due to its self-lit pixels. This results in stunning picture quality, even in bright rooms. Both technologies have their strengths, but OLED typically excels in color accuracy and viewing angles, giving the LG an edge for cinematic experiences.

Audio Experience

The audio capabilities of these two models differ significantly. The Hisense 100U65QF is equipped with Dolby Atmos and a built-in subwoofer, promising an immersive audio experience. This model is tuned by Devialet, a name synonymous with high-quality sound, ensuring clarity across all frequencies. On the other hand, the LG 77-Inch Class OLED also features Dolby Atmos, enhancing sound quality with advanced surround technology. However, it doesn't emphasize a built-in subwoofer. For consumers prioritizing audio quality, the Hisense may have a slight advantage with its dedicated sound system, although both brands provide an excellent audio experience.

Gaming Features

Gamers will find compelling features in both models, but the Hisense 100U65QF offers a native 144Hz panel and a Game Mode Pro that supports a variable refresh rate between 48Hz to 144Hz. This capability allows for a smooth, lag-free gaming experience, catering specifically to action-packed games. Meanwhile, the LG 77-Inch Class OLED also boasts impressive gaming capabilities, including a 0.1ms response time and support for up to 144Hz refresh rate, making it ideal for high-speed gaming. Both models cater well to gamers, but the Hisense's dedicated gaming mode may provide an edge for those who play frequently.

Smart Features and User Interface

When it comes to smart features, the Hisense 100U65QF operates on Google TV, integrating well with Google Assistant and a variety of streaming services. This model emphasizes ease of use and wireless connectivity with three frequency bands for a stable connection. Conversely, the LG 77-Inch Class OLED runs on the latest webOS 25 platform, enhancing user experience through AI technology, allowing for personalized recommendations. Both systems offer robust smart features, but the choice may depend on personal preference for either Google or LG's ecosystem.

Design and Aesthetics

In terms of design, the LG 77-Inch Class OLED stands out with its nearly invisible bezel, making it a sleek addition to any room. This model can also function as a statement piece with its Art Gallery mode, displaying artwork and photos when not in use. The Hisense 100U65QF, while impressive, may not have the same aesthetic appeal as the LG's design. The choice between these two may ultimately come down to how much value a consumer places on design and aesthetics in their living space.

Brand Reputation and Sales Rank

Both Hisense and LG are reputable brands in the television industry. The Hisense 100U65QF holds a bestseller rank of 878, indicating a decent level of popularity among consumers. Meanwhile, the LG 77-Inch Class OLED is ranked higher at 603, suggesting it may be a more preferred choice among buyers. This difference in sales rank can be indicative of brand trust and consumer satisfaction, which are important factors for new buyers making their decision.

Which should you buy?

Choosing between the Hisense 100U65QF Mini-LED and the LG 77-Inch Class OLED ultimately depends on your specific needs and preferences. If you prioritize price, the LG model stands out as it is about 17% cheaper than the Hisense. However, if audio quality and gaming features are your primary concerns, the Hisense may be the better option with its advanced sound system and dedicated gaming mode. For those who value stunning visuals and sleek design, the LG's OLED technology and aesthetic appeal may sway your decision. Both models deliver excellent performance, so consider what features matter most to you before making a purchase.