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Hisense 100U65QF Mini-LED 4K UHD Smart Google TV vs Roku Smart TV – 75-Inch Plus Series, Mini-LED TV –

Updated August 2026 — Hisense 100U65QF Mini-LED 4K UHD Smart Google TV wins on display and gaming, Roku Smart TV – 75-Inch Plus Series, Mini-LED TV – wins on price and smart.

The Hisense 100U65QF offers superior features and performance, making it the better choice for premium users, while the Roku Smart TV is a great budget-friendly option.

Why Hisense 100U65QF Mini-LED 4K UHD Smart Google TV is better

Display Quality

Higher peak brightness and local dimming zones

Audio Performance

Specialized tuning by Devialet

Gaming Experience

Native 144Hz panel and Game Mode Pro

Why Roku Smart TV – 75-Inch Plus Series, Mini-LED TV – is better

Price

Significantly lower cost

Smart Features

Extensive library of free channels

Size

More compact for smaller spaces

Overall score

Hisense 100U65QF Mini-LED 4K UHD Smart Google TV
88
Roku Smart TV – 75-Inch Plus Series, Mini-LED TV –
75

Specifications

SpecHisense 100U65QF Mini-LED 4K UHD Smart Google TVRoku Smart TV – 75-Inch Plus Series, Mini-LED TV –
Brightness1000 nitsN/A
Dimming Zones600N/A
Audio TechDolby AtmosDolby Atmos
Panel TypeMini-LEDMini-LED/QLED
Voice ControlGoogle AssistantRoku Voice

Dimension comparison

Hisense 100U65QF Mini-LED 4K UHD Smart Google TVRoku Smart TV – 75-Inch Plus Series, Mini-LED TV –

Pricing Comparison

The Hisense 100U65QF is significantly more expensive than the Roku Smart TV, costing $2,497.95 compared to Roku's price of $679.99. This marks a difference of about 269%, making the Hisense model a high-end option in the market. While the Roku Smart TV offers a budget-friendly choice, the Hisense model is positioned as a premium product with advanced features, which may justify its higher price for some users. When considering the average prices over the last 30 and 90 days, the Hisense has consistently been priced higher, with averages of $2,655.11 and $2,918.28, respectively. This price difference is crucial for consumers on a budget versus those seeking top-tier technology.

Display Quality

The Hisense 100U65QF offers a Mini-LED 4K UHD display with peak brightness of up to 1000 nits and 600 local dimming zones, promising exceptional contrast and vivid imagery. In contrast, the Roku Smart TV utilizes Mini-LED backlighting and QLED technology, ensuring a rich, detailed picture on its 75-inch screen. Both TVs leverage advanced display technologies, but the Hisense model boasts higher peak brightness, which could enhance viewing experiences in bright environments. The capability for deeper shadows and brighter highlights in the Hisense may appeal to cinephiles or avid gamers, while the Roku still offers an impressive visual performance suitable for everyday viewing.

Audio Performance

The Hisense 100U65QF is equipped with a built-in subwoofer and Dolby Atmos technology, delivering an immersive audio experience that rivals cinematic sound. This model is tuned by Devialet, a renowned audio specialist, ensuring high-quality sound reproduction. Meanwhile, the Roku Smart TV also features Dolby Atmos and includes a built-in subwoofer, enhancing its sound capabilities. While both televisions provide an enriched audio experience, the Hisense's specialized tuning by Devialet may offer a slight edge for audiophiles. For casual viewers, the Roku's sound quality is more than adequate, providing clear speech and a robust sound profile.

Smart Features

Both the Hisense 100U65QF and Roku Smart TV are equipped with smart features that allow for easy access to streaming services. The Roku Smart TV stands out with its extensive library of over 500 free channels, making it an attractive choice for budget-conscious consumers. The Roku interface is designed for simplicity, allowing users to navigate their favorite apps quickly. On the other hand, the Hisense model runs on Google TV, providing a rich ecosystem of apps and services, including Google Assistant for voice control. While both options offer smart capabilities, Roku's extensive free content may appeal more to those looking to maximize their entertainment value without additional subscription costs.

Gaming Experience

The Hisense 100U65QF features a native 144Hz panel and a dedicated 144Hz Game Mode Pro, enhancing the gaming experience with smooth and responsive gameplay. This is particularly beneficial for gamers who require high refresh rates for fast-paced titles. In comparison, the Roku Smart TV does not specify gaming features but offers a solid performance for casual gaming. For serious gamers, the Hisense's specifications provide a competitive advantage, making it a suitable choice for those who prioritize gaming capabilities in their television purchase.

Size and Design

The Hisense 100U65QF boasts a massive 100-inch display, making it an impressive centerpiece for any home theater setup. This size is ideal for immersive viewing experiences, particularly in larger spaces. Conversely, the Roku Smart TV comes in at 75 inches, which is still substantial but may not provide the same level of immersion as the Hisense. The design of both TVs is modern and sleek, but the sheer size of the Hisense could be a decisive factor for consumers looking to create a cinematic environment at home.

Brand Reputation and Sales Rank

Hisense has a sales rank of 878, indicating a solid position in the market, while the Roku Smart TV has a slightly lower sales rank of 1763. This suggests that the Hisense may be more popular among consumers, potentially due to its advanced features and premium positioning. However, Roku has built a strong reputation for delivering reliable and user-friendly smart TVs. While both brands have their merits, consumer preference may lean towards Hisense for those prioritizing high-end specifications, while Roku could appeal to a broader audience seeking affordability and simplicity.

Which should you buy?

Choosing between the Hisense 100U65QF and the Roku Smart TV ultimately depends on individual preferences and priorities. If budget is a significant concern, the Roku Smart TV, priced at $679.99, offers great value with its extensive streaming options and good picture quality. However, for consumers seeking a premium viewing experience with advanced features such as a larger display, superior audio quality, and enhanced gaming capabilities, the Hisense 100U65QF at $2,497.95 may be worth the investment. Each model caters to different market segments, making the decision reliant on what aspects of a TV are most important to you.