Hisense 40-Inch Class A4 Series FHD 1080p Smart Fire TV (40A4NF, 2025 Model) - DTS Virtual: X, Slim Bezel Design, Alexa Built in, Streaming TV, Black vs Roku Smart TV – 32-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment

Price Comparison: Hisense A4 Series vs. Roku Select Series

The Hisense A4 Series is about 8% cheaper than the Roku Select Series at current pricing. The Hisense model is listed at $119.99, while the Roku TV is priced at $129.99, making the Hisense option $10.00 less expensive. Although the Roku TV has a slightly lower average price over the past 30 days ($122.72), the current market rate favors the Hisense unit. This price difference is significant for budget-conscious buyers seeking a full HD smart TV without sacrificing core streaming functionality.

Screen Size and Display Quality

The Roku Select Series offers a larger 32-inch screen compared to the Hisense A4 Series’ 40-inch display. However, both models deliver Full HD 1080p resolution, ensuring sharp visuals. The Hisense TV features a Full Array LED backlight, which enhances brightness and clarity across the screen. Meanwhile, the Roku TV includes Roku Smart Picture technology that optimizes incoming signals and selects the best picture mode automatically. While the Hisense boasts a larger screen size, the Roku’s signal optimization may improve perceived image quality in varied viewing conditions.

Audio Performance and Sound Features

The Hisense A4 Series stands out with DTS Virtual:X audio technology, designed to deliver enhanced surround sound, clearer dialogue, and more realistic audio depth. This feature aims to elevate the listening experience beyond standard TV speakers. In contrast, the Roku Select Series emphasizes clear speech and louder sound through auto speech clarity and night mode settings. It also supports Bluetooth Headphone Mode, allowing private listening without disturbing others. While both TVs prioritize audio improvement, the Hisense offers a more immersive sound profile via its proprietary audio tech.

Smart Platform and User Experience

The Hisense A4 Series runs on Amazon Fire TV, offering access to a wide range of streaming apps and services. Its integration with Alexa allows voice control for content search, playback, and smart home functions. The Roku Select Series uses the Roku operating system, known for its intuitive interface and fast app launching. It provides access to over 500 free channels, including live news, sports, and award-winning Roku Originals. Both platforms support voice commands, but Roku’s ecosystem includes Apple AirPlay compatibility, enabling seamless sharing from iOS devices—something not mentioned for the Hisense model.

Voice Control and Remote Functionality

Both TVs come with voice-enabled remotes, but their capabilities differ slightly. The Hisense remote integrates directly with Alexa, allowing users to ask questions, set timers, and control compatible smart home devices. The Roku remote supports voice search across thousands of apps and enables playback control, though it also works with Siri, Alexa, and Google Assistant. The Roku remote’s broader compatibility with multiple voice assistants gives it an edge in multi-platform homes. Additionally, the Roku remote’s ability to share media from Apple devices adds practical value for iPhone and iPad users.

Gaming and Input Lag

The Hisense A4 Series explicitly highlights Game Mode, reducing input lag to just 16ms—a notable advantage for gamers who demand responsiveness. This low latency ensures faster reaction times during gameplay. The Roku Select Series does not mention any gaming-specific features or input lag specifications. For casual viewers, this distinction may be negligible, but for anyone interested in using the TV for gaming, the Hisense model clearly offers a superior experience tailored to real-time interaction.

Bestseller Rank and Market Positioning

The Roku Select Series holds a stronger bestseller rank at #96, compared to the Hisense A4 Series’ rank of #182. This suggests higher sales volume and consumer preference for the Roku model in recent months. Despite being more expensive, the Roku TV appears to be more popular among buyers, possibly due to its reputation for simplicity and reliability. The Hisense model, while less ranked, still performs well in its category and offers compelling features at a lower price point.

Which should you buy?

Choose the Hisense A4 Series if you want a larger 40-inch screen, built-in Alexa, and advanced audio with DTS Virtual:X at a lower price—$119.99 versus $129.99. It’s especially ideal for those prioritizing immersive sound and game responsiveness with its 16ms Game Mode. Opt for the Roku Select Series if you value a proven platform with a strong bestseller rank (#96 vs. #182), broader voice assistant compatibility (including Siri), Apple AirPlay support, and access to over 500 free channels. The Roku TV delivers a simpler, more versatile streaming experience, particularly for Apple users. Ultimately, the choice hinges on whether you prefer a larger screen with premium audio and gaming features (Hisense) or a more widely adopted, flexible ecosystem with better cross-device integration (Roku).