Hisense 40-Inch Class A4 Series FHD 1080p Smart vs Roku Smart TV – 40-Inch Select Series, 1080p Full
Updated July 2026 — Hisense 40-Inch Class A4 Series FHD 1080p Smart wins on gaming and price, Roku Smart TV – 40-Inch Select Series, 1080p Full wins on user interface.
The Hisense A4 Series offers better value with superior sound and gaming features, while the Roku Smart TV excels in content variety and user interface customization.
Why Hisense 40-Inch Class A4 Series FHD 1080p Smart is better
Price
Hisense is $50 cheaper.
Sound
DTS Virtual:X enhances audio quality.
Gaming
Game Mode reduces input lag to 16ms.
Why Roku Smart TV – 40-Inch Select Series, 1080p Full is better
Content
Roku offers access to over 500 channels.
User Interface
Roku's interface is more customizable.
Voice Control
Roku supports multiple voice assistants.
Overall score
Specifications
| Spec | Hisense 40-Inch Class A4 Series FHD 1080p Smart | Roku Smart TV – 40-Inch Select Series, 1080p Full |
|---|---|---|
| Resolution | 1080p | 1080p |
| Screen Size | 40 inches | 40 inches |
| Audio Tech | DTS Virtual:X | Auto Speech Clarity |
| Voice Control | Alexa | Roku Voice |
| Input Lag | 16ms | N/A |
Dimension comparison
Price Comparison
The Hisense 40-Inch Class A4 Series FHD Smart Fire TV is currently priced at $119.99, making it about 29% cheaper than the Roku Smart TV, which retails for $169.95. While both TVs offer similar features in terms of display quality and smart functionality, the price difference is significant for budget-conscious consumers. Hisense's lower price point may attract those looking for a cost-effective option without sacrificing essential features.
Display Quality
Both the Hisense A4 Series and Roku Smart TV boast 1080p Full HD resolution, ensuring a sharp and clear picture. Hisense emphasizes its Full Array LED backlight, which enhances brightness and contrast, delivering a more vivid viewing experience. In contrast, Roku highlights its Smart Picture technology, which optimizes incoming TV signals for a bright and clear display. While both TVs promise similar resolution, the nuances in their display technologies could affect user experience depending on the viewing environment.
Sound Performance
Sound quality can significantly affect your viewing experience, and both models offer distinct audio features. The Hisense A4 Series includes DTS Virtual:X technology, providing crystal clarity and realistic surround sound, enhancing movie nights and gaming sessions. On the other hand, the Roku Smart TV focuses on clear speech and louder sound, making it easier to catch every word during dialogues. Both TVs aim to improve sound quality, but the Hisense model may have an edge for those who prioritize immersive audio experiences.
Smart Features
When it comes to smart functionality, both TVs are equipped with impressive capabilities. The Hisense A4 Series integrates Fire TV, offering seamless access to streaming services and built-in Alexa support for voice commands. Meanwhile, the Roku Smart TV provides an intuitive interface with access to over 500 channels, including free content. Roku’s voice remote allows users to search across thousands of apps effortlessly. While both smart TVs excel in their own right, the choice may depend on user preference for either Alexa or Roku’s platform.
User Interface
The user interface is an essential aspect of the overall viewing experience. The Hisense A4 Series features a straightforward remote and an easy-to-navigate interface thanks to Fire TV integration. In contrast, the Roku Smart TV prides itself on its intuitive design, allowing users to customize their home screen and quickly access their favorite apps. While both interfaces prioritize ease of use, Roku's customizable home screen may appeal to those who enjoy personalizing their viewing experience.
Gaming Capabilities
For gamers, the Hisense A4 Series offers a dedicated Game Mode, reducing input lag to just 16ms, which can be crucial for competitive gaming. This feature allows for quick reactions and precision during fast-paced gameplay. The Roku Smart TV does not explicitly mention gaming features, which may make the Hisense model more appealing to gamers looking for a responsive experience. This focus on gaming could be a deciding factor for those who plan to use their TV primarily for gaming.
Design and Aesthetics
In terms of design, the Hisense A4 Series showcases a slim bezel design that adds a modern touch to any room. Its overall aesthetic is sleek and unobtrusive, which can blend well with various home decor styles. The Roku Smart TV also features a flat screen design that is both functional and stylish, making it suitable for any setting. While both TVs have their merits in design, the Hisense's slim profile may give it an edge in contemporary settings.
Which should you buy?
Choosing between the Hisense 40-Inch Class A4 Series FHD Smart Fire TV and the Roku Smart TV ultimately depends on your specific needs and preferences. If you're looking for a budget-friendly option with excellent sound and gaming features, the Hisense model stands out with its lower price of $119.99 and enhanced audio capabilities. Conversely, if you prioritize an extensive range of streaming content and a more customizable user interface, the Roku Smart TV, priced at $169.95, may be the better choice. Weighing the pros and cons, the Hisense A4 Series offers compelling value, while Roku excels in content variety and ease of use.

