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Hisense 40-Inch Class A4 Series FHD 1080p Smart vs Roku Smart TV – 32-Inch Select Series, 720p HD TV

Updated August 2026 — Hisense 40-Inch Class A4 Series FHD 1080p Smart leads on picture quality and design.

The Hisense model offers superior display quality, audio performance, and smart features, making it the better choice overall.

Why Hisense 40-Inch Class A4 Series FHD 1080p Smart is better

Display Quality

Hisense has Full HD 1080p vs Roku's 720p

Audio Performance

Hisense supports Dolby Audio for better sound

Smart Features

Hisense is compatible with both Google Assistant and Alexa

Why Roku Smart TV – 32-Inch Select Series, 720p HD TV is better

Price

Roku is cheaper at $119.99 compared to Hisense's $135.95

Size

Roku is more compact at 32 inches, suitable for smaller spaces

Sales Rank

Roku has a lower sales rank, indicating broader appeal

Overall score

Hisense 40-Inch Class A4 Series FHD 1080p Smart
85
Roku Smart TV – 32-Inch Select Series, 720p HD TV
70

Specifications

SpecHisense 40-Inch Class A4 Series FHD 1080p SmartRoku Smart TV – 32-Inch Select Series, 720p HD TV
DisplayFull HD 1080p720p HD
AudioDolby AudioStandard
Voice ControlGoogle & AlexaRoku Voice
Streaming AppsRoku PlatformRoku Platform
Remote TypeSimple RemoteVoice Remote

Dimension comparison

Hisense 40-Inch Class A4 Series FHD 1080p SmartRoku Smart TV – 32-Inch Select Series, 720p HD TV

Display Quality

When it comes to display quality, the Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV offers a notable advantage with its Full HD resolution. This results in sharper and brighter images compared to the Roku Smart TV's 720p HD display. The difference in resolution is significant, as the Hisense model provides more detail, making it a better choice for viewers who prioritize picture clarity. While the Roku Smart TV still offers a bright and clear picture suitable for casual viewing, it may not satisfy those looking for high-definition content.

Smart Features

Both the Hisense and the Roku Smart TV come equipped with smart features, but the Hisense model shines with its compatibility for both Google Assistant and Alexa. This allows users to control the TV with voice commands, enhancing convenience. Additionally, the Hisense model integrates Roku's platform for seamless access to streaming services. In contrast, the Roku Smart TV emphasizes its intuitive interface and extensive library of over 500 channels, appealing to those seeking a straightforward streaming experience. Ultimately, both TVs offer solid smart features, but the Hisense takes a slight edge in voice control options.

Audio Performance

Audio performance is another area where the Hisense 40-Inch Class A4 Series excels, thanks to its Dolby Audio support. This feature enhances sound clarity and provides a more immersive viewing experience. For users who appreciate clear dialogue and detailed sound, this is a significant advantage. The Roku Smart TV, while designed for improved speech clarity, does not offer the same level of audio enhancement as the Hisense. Therefore, for those who prioritize sound quality alongside visual experience, the Hisense model is the preferable choice.

Price Comparison

In terms of price, the Roku Smart TV is currently listed at $119.99, making it about 17% cheaper than the Hisense model, which retails for $135.95. This price difference may be a deciding factor for budget-conscious consumers. However, while the Roku offers savings, the Hisense model provides additional features that may justify the higher cost for some buyers. Ultimately, the choice here depends on your willingness to invest in enhanced features versus saving money upfront.

Size and Design

The Hisense model boasts a larger 40-inch screen compared to the 32-inch display of the Roku Smart TV. This larger size can make a noticeable difference in viewing experience, particularly in larger rooms. Additionally, the Hisense features a slim bezel design that maximizes screen area and enhances its aesthetic appeal. On the other hand, the Roku Smart TV’s smaller size makes it a great fit for bedrooms or kitchens where space is limited. Thus, if having a larger screen is a priority, the Hisense is the clear winner.

User Experience

Both TVs emphasize user-friendly experiences, but they cater to different preferences. The Hisense model highlights its simple remote control that provides one-touch access to popular streaming channels, facilitating easy navigation. The Roku Smart TV, however, focuses on its no-nonsense voice remote, letting users search for content across numerous apps effortlessly. This makes it ideal for those who prefer voice commands. Depending on whether you prefer a straightforward remote or voice control, either option provides a user-friendly experience tailored to individual needs.

Brand Reputation and Sales Rank

In terms of brand reputation, both Hisense and Roku are known for producing reliable TVs, but their sales ranks suggest differing popularity. The Hisense model holds a sales rank of 873, indicating a strong position in the market, while the Roku Smart TV is ranked at 5035. This disparity might reflect consumer preferences, with the Hisense model being favored more often. Brand loyalty and reputation can often influence purchasing decisions, making the Hisense model a more appealing choice based on its current popularity.

Which should you buy?

Ultimately, the decision between the Hisense 40-Inch Class A4 Series FHD 1080p Smart Roku TV and the Roku Smart TV comes down to your specific needs and preferences. If you prioritize larger screen size, superior audio quality, and advanced smart features, the Hisense model is the better choice despite its higher price. However, if budget is your primary concern and you seek a compact, straightforward viewing experience, the Roku Smart TV offers excellent value for money. Consider what features matter most to you, and choose accordingly.