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Smeg Iconic 1950s Retro Design Durable die-cast vs IT'S BRAZILIAN Beautiful 5.3 Qt Stand Mixer, White

Updated August 2026 — Smeg Iconic 1950s Retro Design Durable die-cast leads on power and design.

The Smeg stand mixer excels in performance and design, making it ideal for serious bakers, while IT'S BRAZILIAN offers a budget-friendly option for casual use.

Why Smeg Iconic 1950s Retro Design Durable die-cast is better

Power

Smeg has a 750-watt motor compared to 300 watts for IT'S BRAZILIAN.

Design

Smeg features an iconic 1950s retro design.

Speed Control

Smeg offers 10 precision speed levels.

Why IT'S BRAZILIAN Beautiful 5.3 Qt Stand Mixer, White is better

Price

IT'S BRAZILIAN is significantly cheaper at $150.99.

Weight

IT'S BRAZILIAN is lighter and easier to handle.

Ease of Use

IT'S BRAZILIAN has a tilt-head design for easy ingredient addition.

Overall score

Smeg Iconic 1950s Retro Design Durable die-cast
85
IT'S BRAZILIAN Beautiful 5.3 Qt Stand Mixer, White
65

Specifications

SpecSmeg Iconic 1950s Retro Design Durable die-castIT'S BRAZILIAN Beautiful 5.3 Qt Stand Mixer, White
Motor Power750W300W
Bowl Capacity5 qt5.3 qt
Speed Levels1012
MaterialDie-cast AluminumPlastic
AccessoriesFlex-edge BeaterFlat Beater

Dimension comparison

Smeg Iconic 1950s Retro Design Durable die-castIT'S BRAZILIAN Beautiful 5.3 Qt Stand Mixer, White

Design and Aesthetics

The iconic 1950s retro design of the Smeg stand mixer captures attention with its glossy finish and durable die-cast aluminum construction. In contrast, IT'S BRAZILIAN presents a more modern and elegant design with a lightweight approach. The Smeg, priced at $549.95, is not just a mixer but a statement piece for any kitchen, embodying timeless Italian style. The IT'S BRAZILIAN mixer, on the other hand, retails for $150.99, making it significantly cheaper, about 73% less than the Smeg. While both mixers offer appealing designs, the Smeg stands out for those who value vintage aesthetics.

Performance and Power

When it comes to mixing performance, the Smeg features a powerful 750-watt motor, which provides higher torque for kneading heavy doughs and mixing dense batters. In contrast, the IT'S BRAZILIAN model has a 300-watt mixing system, which is adequate for light baking tasks but may struggle with heavier mixtures. The Smeg's advanced features, including 10 precision speed levels and a steady mixing action, ensure consistent results, making it suitable for serious bakers. The Smeg's performance capabilities justify its higher price tag, particularly for those who frequently bake with challenging recipes.

Bowl Capacity and Accessories

The Smeg stand mixer comes with a spacious 5-quart stainless steel mixing bowl, allowing for substantial batches of cookies, cakes, and bread dough. The included accessories, such as a flex-edge beater, dough hook, and a stainless steel wire whisk, cater to various baking needs. In comparison, IT'S BRAZILIAN offers a slightly smaller 5.3-quart bowl, which, while still ample, is designed for lighter baking tasks. Despite the difference in bowl capacity, the IT'S BRAZILIAN mixer includes a tilt-head design for easy ingredient addition, which adds convenience during the mixing process.

Speed Settings and Control

The Smeg stand mixer offers 10 precision speed levels, allowing users to select the ideal speed for a variety of mixing tasks. This electronic speed control is vital for achieving professional results, especially when working with different types of batters. Meanwhile, the IT'S BRAZILIAN provides 12 optimal speed settings, which may seem advantageous, but the lower power of its motor could limit effective mixing at higher speeds. Ultimately, while both mixers provide a range of speed options, the Smeg's power and precision give it an edge for serious baking enthusiasts.

Cleaning and Maintenance

In terms of cleaning, both mixers offer removable, dishwasher-safe accessories, which simplify maintenance. However, the Smeg's robust construction and quality materials may require more care to maintain its aesthetic appeal over time. The IT'S BRAZILIAN stand mixer, with its lightweight design, is easier to handle when transferring and cleaning. Users who prioritize ease of maintenance may find the IT'S BRAZILIAN model more convenient, especially for everyday baking. Nonetheless, the Smeg's durability can be a worthwhile investment for those who bake frequently.

Brand Reputation and Sales Rank

Smeg is recognized for its high-quality kitchen appliances and stylish designs, contributing to its strong brand reputation. The Smeg stand mixer currently holds a sales rank of 97,402, indicating a solid presence in the market. IT'S BRAZILIAN, while also popular, has a higher sales rank of 123,504, suggesting it may not be as widely trusted among consumers. Brand reputation can significantly influence purchasing decisions, and Smeg's established legacy in kitchenware may attract buyers looking for reliability and performance.

Price Comparison

The Smeg stand mixer is priced at $549.95, while IT'S BRAZILIAN offers its model for $150.99. This price difference of approximately $398.96, or about 73%, highlights a significant gap between the two products. While the Smeg provides advanced features and superior performance, the IT'S BRAZILIAN mixer appeals to budget-conscious consumers seeking a functional stand mixer without the premium price tag. Ultimately, the choice between them will depend on individual budget constraints and baking needs.

Which should you buy?

Choosing between the Smeg stand mixer and IT'S BRAZILIAN depends largely on your baking habits and aesthetic preferences. If you are an avid baker who values high performance and iconic design, the Smeg is worth the investment. However, for those who bake occasionally and prioritize affordability, the IT'S BRAZILIAN model is an excellent choice. Both mixers have their strengths, but the Smeg stands out for serious bakers, while the IT'S BRAZILIAN provides a stylish and budget-friendly option for casual use.