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LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV vs Samsung 75-Inch Class QLED 4K LS03D The Frame

Updated July 2026 — LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV wins on price and brightness, Samsung 75-Inch Class QLED 4K LS03D The Frame wins on sales rank and customization.

The LG OLED offers superior picture quality and gaming features, while the Samsung Frame TV excels in design and affordability.

Why LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV is better

Picture Quality

LG's OLED technology provides perfect blacks and vibrant colors.

Gaming Features

LG has a 0.1ms response time and supports up to 144Hz refresh rate.

Sound Quality

LG's Dolby Atmos delivers a more immersive audio experience.

Why Samsung 75-Inch Class QLED 4K LS03D The Frame is better

Price

Samsung is more affordable at $1,299.96.

Design

Samsung's customizable frame resembles a picture frame.

Art Mode

Samsung offers access to over 2,500 works of art.

Overall score

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV
88
Samsung 75-Inch Class QLED 4K LS03D The Frame
74

Specifications

SpecLG 77-Inch Class OLED evo AI 4K C5 Series Smart TVSamsung 75-Inch Class QLED 4K LS03D The Frame
Display TypeOLEDQLED
Dolby AtmosYesYes
HDR SupportDolby VisionQuantum HDR
Smart PlatformwebOS 25Samsung OS
Gaming SupportYesNo

Dimension comparison

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TVSamsung 75-Inch Class QLED 4K LS03D The Frame

Display Technology

The LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV features cutting-edge OLED technology, while the Samsung 75-Inch Class QLED 4K LS03D The Frame Series utilizes QLED. OLED technology is known for its ability to produce perfect blacks and vibrant colors due to its self-lit pixels. The LG OLED TV boasts over 8.3 million self-lit smart pixels, resulting in stunning picture quality, even in bright rooms. In contrast, the Samsung QLED employs Quantum Dot technology, which excels in color accuracy and brightness but may not achieve the same perfect black levels as OLED.

Sound Quality

In terms of sound, both TVs come equipped with Dolby Atmos technology, enhancing the auditory experience with immersive sound. The LG OLED TV’s Dolby Atmos delivers sound that you can feel all around you, contributing to a cinematic experience in your living room. However, while the Samsung Frame TV also offers Dolby Atmos, its sound performance is not highlighted as much. This can be crucial for viewers who prioritize audio quality alongside visual enhancements, suggesting a slight edge for the LG model in this aspect.

Smart Features

When it comes to smart features, the LG OLED TV utilizes the latest LG webOS 25 platform, which streamlines content searching and streaming while offering the latest in AI technology. This makes it user-friendly for those who frequently access streaming services. On the other hand, the Samsung Frame TV provides access to over 2,500 works of art through its Samsung Art Store, allowing users to transform their TV into a piece of art when not in use. However, the Samsung TV requires a subscription for this service, which could add to the total cost over time.

Design and Aesthetics

Design-wise, both TVs cater to aesthetic preferences but in different ways. The LG OLED has a nearly invisible bezel, making it a sleek addition to any home setting. Its Art Gallery mode allows for displaying artwork or photos, making it a statement piece. The Samsung Frame TV, however, is designed to resemble a picture frame, complete with customizable bezels for a personalized look. This model can blend seamlessly into a gallery wall, appealing to users who value design as much as functionality.

Gaming Features

For gamers, the LG OLED TV shines with its dedicated gaming features. It boasts a 0.1ms response time and supports up to 144Hz refresh rate, ensuring that the visuals remain smooth and clear during fast-paced gaming sessions. Additionally, it is compatible with NVIDIA G-Sync and AMD FreeSync Premium technologies to reduce screen tearing. Conversely, the Samsung Frame TV does not highlight specific gaming features, which may be a drawback for those who prioritize gaming performance in their TV choice.

Pricing

The LG OLED is priced at $1,699.99, while the Samsung Frame TV is more affordable at $1,299.96. This makes the Samsung about 24% cheaper than the LG model. However, it is essential to consider the features each offers for the price. The LG OLED delivers superior display technology and gaming capabilities, which may justify its higher price for certain consumers.

Sales Rank

In terms of sales performance, the LG OLED ranks 603 in the bestseller list, indicating a solid market presence and consumer preference. The Samsung Frame TV, with a sales rank of 3,738, may not have the same level of popularity. This could reflect differences in consumer priorities, with many choosing the LG OLED for its advanced display and gaming features.

Which should you buy?

Choosing between the LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV and the Samsung 75-Inch Class QLED 4K LS03D The Frame Series ultimately depends on your specific needs and preferences. If you prioritize superior picture quality, sound performance, and gaming capabilities, the LG OLED is the better option despite its higher price. However, if you value an art-centric design and a lower price point, the Samsung Frame TV might be the right fit for you. Consider what features matter most to you before making your final decision.