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LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV vs Samsung 77-Inch Class OLED S95F 4K Glare Free

Updated July 2026 — LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV wins on price and picture, Samsung 77-Inch Class OLED S95F 4K Glare Free wins on sound and design.

The LG OLED evo C5 offers excellent value with impressive features at a lower price, while the Samsung S95F excels in audio quality and refresh rate.

Why LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV is better

Price

LG is significantly more affordable at $1,699.99 compared to Samsung's $4,695.98.

Picture Quality

LG's perfect black levels and vibrant colors are enhanced by its Brightness Booster.

Gaming Performance

LG offers a rapid 0.1ms response time and supports up to 144Hz refresh rate.

Why Samsung 77-Inch Class OLED S95F 4K Glare Free is better

Audio Quality

Samsung features advanced 3D audio with side, top, and wide-firing speakers.

Refresh Rate

Samsung supports VRR gaming at up to 4K 165Hz.

Design

Samsung minimizes reflections, making it ideal for bright rooms.

Overall score

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV
85
Samsung 77-Inch Class OLED S95F 4K Glare Free
78

Specifications

SpecLG 77-Inch Class OLED evo AI 4K C5 Series Smart TVSamsung 77-Inch Class OLED S95F 4K Glare Free
Screen Size77 inches77 inches
Resolution4K4K
HDR SupportDolby VisionOLED HDR Pro
ProcessorAlpha 9 AI Gen8NQ4 AI Gen3
Refresh Rate144Hz165Hz

Dimension comparison

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TVSamsung 77-Inch Class OLED S95F 4K Glare Free

Price Comparison

The LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV is priced at $1,699.99, making it significantly more affordable than the Samsung 77-Inch Class OLED S95F 4K Glare Free Smart TV, which retails for $4,695.98. This represents a price difference of about 63%, with the Samsung model being over two and a half times more expensive than its LG counterpart. For consumers looking for high-end features without breaking the bank, the LG model offers an impressive range of capabilities at a fraction of the cost.

Picture Quality

When it comes to picture quality, both TVs leverage OLED technology to deliver stunning visuals. The LG model boasts over 8.3 million self-lit pixels that provide perfect black and vibrant colors, enhanced by its Brightness Booster technology. In contrast, the Samsung model emphasizes its advanced AI-enhanced picture capabilities through its NQ4 AI Gen3 Processor, which utilizes 128 neural networks. Both TVs promise exceptional brightness and contrast, but the LG's focus on perfect black levels may appeal more to those who value deep, rich colors in varying lighting conditions.

Sound Features

In terms of audio, the LG OLED evo C5 Series includes Dolby Atmos for immersive sound, creating an engaging audio experience. However, the Samsung S95F takes sound to another level with its advanced 3D audio capabilities. It features a surround sound system that utilizes side, top, and wide-firing speakers, offering a cinematic experience that envelops the viewer. With its legendary Dolby Atmos sound, the Samsung model might be better suited for those who prioritize high-quality audio in their home theater setup.

Gaming Performance

For gamers, the performance differences between these two models are noteworthy. The LG OLED offers a rapid response time of 0.1 milliseconds and supports up to a 144Hz refresh rate, providing a smooth gaming experience. On the other hand, the Samsung model supports VRR gaming at up to 4K 165Hz, catering to serious gamers looking for the fastest refresh rates. Both TVs are designed with gaming in mind, but the Samsung's higher refresh rate may attract gamers who require the utmost speed and fluidity in gameplay.

Smart Features

Smart functionality is a crucial aspect of modern TVs, and both models offer advanced features. The LG OLED evo comes equipped with the latest LG webOS 25 platform, making streaming and searching for content easier than ever. Meanwhile, the Samsung S95F also utilizes advanced AI technology to enhance user experience. With both TVs featuring built-in Alexa and smart home integration, users will find excellent functionality with either option. However, the ease of use presented by LG's new webOS may give it an edge in this category.

Design and Aesthetics

Aesthetically, both TVs are designed to complement modern living spaces. The LG model features a nearly invisible bezel that allows it to blend seamlessly into any environment, while also offering an Art Gallery mode. The Samsung model, while also stylish, focuses on minimizing reflections, making it ideal for bright rooms. The choice between these two designs will largely depend on personal preference, as both aim to provide a sleek and contemporary look.

Bestsellers and Market Standing

The LG OLED evo currently holds a sales rank of 603, indicating its popularity among consumers in the TV market. In comparison, the Samsung S95F has a sales rank of 4216, suggesting it is less frequently purchased. This discrepancy in sales may reflect consumer preference for the more budget-friendly LG model, which offers a compelling mix of features at a lower price point. The higher ranking of the LG could indicate better market reception and consumer satisfaction.

Which should you buy?

In summary, the decision between the LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV and the Samsung 77-Inch Class OLED S95F 4K Glare Free Smart TV largely depends on individual preferences and budget. The LG model stands out for its affordability, impressive picture quality, and excellent gaming performance, making it an attractive option for most consumers. Conversely, the Samsung model excels in audio quality and offers a higher refresh rate, making it ideal for those who prioritize sound and fast-paced gaming. Ultimately, for a budget-conscious buyer seeking high-end features, the LG OLED evo C5 is the clear winner, while the Samsung S95F may appeal to audiophiles and gamers willing to invest more for enhanced capabilities.