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LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV vs Samsung 85-Inch Class Neo QLED 4K QN90F Series,

Updated July 2026 — LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV wins on price and gaming, Samsung 85-Inch Class Neo QLED 4K QN90F Series, wins on sound.

The LG OLED offers superior picture quality and gaming performance at a lower price, while the Samsung excels in sound quality with its bundled soundbar.

Why LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV is better

Price

LG is $1,699.99 compared to Samsung's $2,995.98

Picture Quality

LG's OLED technology provides perfect blacks and vibrant colors

Gaming Features

LG has a 0.1ms response time and supports up to 144Hz refresh rate

Why Samsung 85-Inch Class Neo QLED 4K QN90F Series, is better

Sound Quality

Samsung includes a soundbar for enhanced audio

Screen Size

Samsung is 85 inches compared to LG's 77 inches

Brightness

Samsung's Mini LED technology offers enhanced brightness

Overall score

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV
88
Samsung 85-Inch Class Neo QLED 4K QN90F Series,
82

Specifications

SpecLG 77-Inch Class OLED evo AI 4K C5 Series Smart TVSamsung 85-Inch Class Neo QLED 4K QN90F Series,
Screen Size77 inches85 inches
Resolution4K4K
HDR SupportDolby VisionHDR10+
ProcessorAlpha 9 AINQ4 AI Gen2
Response Time0.1ms5ms

Dimension comparison

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TVSamsung 85-Inch Class Neo QLED 4K QN90F Series,

Pricing Comparison

When it comes to pricing, the LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV is significantly cheaper than the Samsung 85-Inch Class Neo QLED 4K QN90F Series. The LG is priced at $1,699.99, while the Samsung retails for $2,995.98, making the LG about 43% less expensive than its competitor. For those looking for a high-end television without breaking the bank, the LG OLED offers impressive features at a more accessible price point.

Picture Quality

The LG OLED excels in picture quality thanks to its OLED technology, which allows for perfect black levels and vibrant colors. It boasts over 8.3 million self-lit pixels, providing an exceptional viewing experience that is hard to match. Meanwhile, the Samsung uses Neo QLED with Mini LED technology, offering enhanced brightness and contrast. Both TVs come with advanced upscaling capabilities; the LG utilizes AI Super Upscaling, while Samsung's AI processor enhances everything to 4K resolution using 128 neural networks. In terms of sheer visual depth, the LG OLED may have the edge with its self-lighting technology, creating a more immersive viewing experience.

Sound Quality

The Samsung 85-Inch Class Neo QLED comes bundled with the Samsung Q-Series Soundbar, which enhances its audio performance significantly. It features multidimensional sound with up-firing speakers, creating a theater-like experience at home. In contrast, the LG OLED incorporates Dolby Atmos technology for immersive sound, but it does not include a dedicated soundbar. While the LG provides an excellent audio experience, the Samsung’s bundled soundbar offers a more robust sound system, making it better suited for movie lovers who prioritize audio quality.

Gaming Features

For gamers, the LG OLED is a standout choice. It features a remarkable 0.1ms response time and supports a native 120Hz refresh rate with VRR up to 144Hz. This makes it ideal for fast-paced gaming without blurring or tearing. The Samsung also offers solid gaming capabilities but lacks the same level of responsiveness as the LG. While both TVs support HDMI 2.1 for next-gen gaming consoles, the LG's superior response time is a significant advantage for serious gamers seeking the best performance.

Smart Features

In terms of smart features, both the LG and Samsung TVs come with advanced capabilities. The LG utilizes the latest webOS 25 platform, which allows for easy navigation and access to a variety of streaming services. Samsung’s Neo QLED also offers a smart platform, but specific details on its interface are less highlighted. The LG’s AI technology not only enhances picture and sound but also improves the overall user experience. Both TVs have Alexa built-in, making them convenient for voice control, although LG’s integration may be more seamless due to its dedicated features.

Design and Build Quality

The LG OLED is designed with a nearly invisible bezel, allowing it to blend seamlessly into any room. Its aesthetic is complemented by an Art Gallery mode for displaying artwork when not in use. The Samsung, while larger and more imposing at 85 inches, may not have the same minimalist appeal as the LG. However, its build quality is robust, and it is designed to minimize reflections, enhancing the viewing experience in bright environments. Ultimately, design preferences may vary, but the LG’s sleek look may appeal more to those who value a stylish setup.

User Experience

With a sales rank of 603, the LG OLED is clearly a popular choice among consumers, likely due to its impressive combination of features and affordability. The Samsung, with a sales rank of 3016, offers a compelling package with its larger screen and soundbar, but its higher price may deter some buyers. Users of the LG have praised its intuitive interface and picture quality, while Samsung users appreciate the immersive sound experience provided by the soundbar. Both TVs offer unique advantages that cater to different preferences and viewing habits.

Which should you buy?

If you’re looking for a high-quality TV that combines superior picture quality with remarkable gaming features, the LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV is the clear winner, especially considering its lower price of $1,699.99. However, if you prioritize sound quality and want a larger screen with immersive audio experiences, the Samsung 85-Inch Class Neo QLED 4K QN90F Series may be worth the higher price of $2,995.98. Ultimately, your choice should reflect your specific needs—whether that’s price, picture, sound, or gaming performance.