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LG 77-Inch Class OLED evo AI vs Samsung 75-Inch Class The Frame Pro

Updated April 2026 — LG 77-Inch Class OLED evo AI wins on picture quality and brightness, Samsung 75-Inch Class The Frame Pro wins on sound and design.

Winner
LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)$1699.99

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77C5PUA, 2025)

LG

Samsung 75-Inch Class The Frame Pro LS03FW 4K Neo QLED Mini LED Smart TV (2025 Model) with Wireless One Connect + SAMSUNG S60D 5.0ch Soundbar w/Wireless Dolby Atmos Audio, HW-S60D/ZA

Samsung 75-Inch Class The Frame Pro LS03FW 4K Neo QLED Mini LED Smart TV (2025 Model) with Wireless One Connect + SAMSUNG S60D 5.0ch Soundbar w/Wireless Dolby Atmos Audio, HW-S60D/ZA

Samsung

The LG 77-Inch Class OLED evo AI wins for buyers prioritizing confirmed display technology and known pricing. It offers a larger 77-inch OLED screen with specific processor and glare ratings. The Samsung 75-Inch Class The Frame Pro is suitable for users valuing design customization and integrated audio specifications.

Why LG 77-Inch Class OLED evo AI is better

Larger Screen Size

77-Inch compared to 75-Inch

Confirmed OLED Technology

OLED panel vs unspecified

Transparent Pricing

$1699.99 listed vs null

Higher Pixel Count Specification

8.3 million self-lit pixels

Verified Glare Rating

UGR less than 22

Specified Processor Generation

Alpha 9 AI Processor Gen8

Why Samsung 75-Inch Class The Frame Pro is better

Defined Audio Channels

5-channel sound vs unspecified

Dolby Atmos Support

Included vs unspecified

Wireless Connection Hub

Included vs unspecified

Customizable Bezels

Available vs unspecified

Art Store Access

Included vs unspecified

Built-in Subwoofers

Included vs unspecified

Overall score

LG 77-Inch Class OLED evo AI
88
Samsung 75-Inch Class The Frame Pro
85

Specifications

SpecLG 77-Inch Class OLED evo AISamsung 75-Inch Class The Frame Pro
Screen Size77-Inch75-Inch
BrandLGSamsung
Price$1699.99
Display TechnologyOLED
ProcessorAlpha 9 AI Processor Gen8
Audio Channels5-channel
Pixel Count8.3 million self-lit pixels
Glare RatingUGR less than 22
Connectivity HubWireless Connection Hub
Art ModeArt Store Access

Dimension comparison

LG 77-Inch Class OLED evo AISamsung 75-Inch Class The Frame Pro

Design and Build Quality

The LG 77-Inch Class OLED evo AI focuses on integration into various lighting conditions within a home environment. It is verified by UL for Discomfort Glare Free with a UGR less than 22. This verification suggests confidence in performance regardless of room lighting or time of day. The Samsung 75-Inch Class The Frame Pro prioritizes aesthetic fusion with existing decor. It features customizable bezels allowing users to choose a style that matches their interior design. The Frame Pro also includes a wireless connection hub to reduce cord clutter during mounting.

Display Technology

LG utilizes OLED technology, celebrating 12 years of development in this specific area of television manufacturing. The display features 8.3 million self-lit pixels according to the provided specifications. This technology creates perfect black levels that deliver stunning pictures compared to brands that cannot match this specification. The Samsung model does not specify the display panel type in the provided data. However, it emphasizes transforming into art when not watching TV. Users can access a curated collection from the Art Store or upload personal photos.

Picture Performance

The LG model includes Brightness Booster technology as a key feature. This magnifies each individual pixel for luminous quality that shines with every detail. The Alpha 9 AI Processor Gen8 handles picture processing tasks. It provides AI Super Upscaling to enhance quality for sports and movies automatically. The Samsung unit focuses on the visual presentation of art when idle. It offers various mat styles and colors to finish the look of displayed images. Specific picture performance metrics beyond art mode are not detailed in the provided data for Samsung.

Audio Capabilities

Audio specifications for the LG unit are not provided in the current data set. The Samsung 75-Inch Class The Frame Pro includes an all-in-one design with audio capabilities. It features a compact soundbar with powerful 5-channel sound. Dolby Atmos support is included for surround sound performance. Built-in subwoofers deliver deep bass without requiring external components for basic setup. This allows users to experience content with optimized audio directly from the unit.

Smart Features and Processing

LG employs the Alpha 9 AI Processor Gen8 as the brains behind the TV experience. This processor aims to deliver personalized smooth and vivid pictures regardless of content. AI Super Upscaling technology automatically enhances picture quality across different content types. Samsung focuses on art curation features within its smart platform. The Art Store provides access to curated collections for display. The system allows for uploading personal photos to function as a personal art gallery when the TV is not in use.

Connectivity and Ports

Connectivity details for the LG model are not specified in the provided information. The Samsung model features a revolutionary wireless connection hub. This allows for flexibility in mounting options on various wall types. Users can mount the device free from unsightly cords and clutter. This design choice supports the aesthetic goal of the Frame Pro series. Specific port counts are not listed for either device in the data provided for this comparison.

Price and Value

The LG 77-Inch Class OLED evo AI is listed at a price of $1699.99. This provides a clear value proposition for a 77-inch OLED panel with verified glare ratings. The Samsung 75-Inch Class The Frame Pro does not have a listed price in the provided data. Value assessment for the Samsung unit depends on the importance of the art mode and design features. The LG unit offers a known cost for its screen size and technology specifications.

Final Verdict

Both televisions offer distinct advantages based on the provided specifications and feature sets. The LG model provides confirmed OLED technology with specific processor and glare ratings. It offers a larger screen size at a known price point for consumers. The Samsung model excels in design customization and integrated audio specifications. It offers unique art display capabilities not detailed for the LG unit. Buyers prioritizing picture technology specs may prefer the LG option. Buyers prioritizing aesthetic integration and audio specs may prefer the Samsung option.