Polaroid Now 3rd Generation I-Type Instant Camera vs Polaroid Now+ 3rd Generation I-Type Instant Film
Updated July 2026 — Polaroid Now 3rd Generation I-Type Instant Camera wins on build quality and battery life, Polaroid Now+ 3rd Generation I-Type Instant Film wins on sales rank and price.
The Polaroid Now offers a more budget-friendly option with essential features, while the Now+ provides advanced functionalities for creative control.
Why Polaroid Now 3rd Generation I-Type Instant Camera is better
lower price
Now is $60 cheaper than Now+
bestseller rank
Now has a better sales rank of 690
basic functionality
Now provides essential features without complexity
Why Polaroid Now+ 3rd Generation I-Type Instant Film is better
advanced features
Now+ offers Bluetooth connectivity and app control
creative control
Now+ allows for aperture priority and remote controls
accessories included
Now+ comes with a signature camera case and power bundle
Overall score
Specifications
| Spec | Polaroid Now 3rd Generation I-Type Instant Camera | Polaroid Now+ 3rd Generation I-Type Instant Film |
|---|---|---|
| Autofocus | Twin-lens | Upgraded twin-lens |
| Film Compatibility | i-Type & 600 | i-Type & 600 |
| Rechargeable | USB-C | USB-C |
| Double Exposure | Yes | Yes |
| Self-Timer | Yes | Yes |
Dimension comparison
Overview of the Polaroid Now Camera Options
When considering instant cameras, the Polaroid Now 3rd Generation I-Type Instant Camera bundle and the Polaroid Now+ 3rd Generation I-Type Instant Film Camera stand out. The former is priced at $159.99, while the latter comes in at $219.99, making the Now bundle about 27% cheaper than the Now+. Understanding their key features will help you decide which model fits your needs better.
Design and Build Quality
Both models feature a classic Polaroid design, appealing to retro aficionados and modern users alike. The Polaroid Now bundle showcases a sleek, black finish and is constructed from future-friendly materials, while the Now+ emphasizes a similar aesthetic with the addition of a signature camera case and a power bundle. The Now+ is also made with 40% recycled materials, aligning with eco-conscious values. This commitment to sustainability is a notable aspect, especially for those looking to minimize their environmental impact.
Features and Functionality
The Polaroid Now comes equipped with a twin-lens autofocus system that selects the appropriate lens automatically, providing ease of use for all skill levels. It also includes double-exposure and self-timer modes, adding creative versatility. In contrast, the Polaroid Now+ enhances this further by connecting via Bluetooth to the Polaroid app. This connection allows for additional functionalities such as aperture priority and remote control, which are not available in the standard Now model. As a result, the Now+ provides a more advanced shooting experience for those who desire control over their photography.
Image Quality
Both cameras utilize a dual-lens autofocus system that enhances sharpness in photos, but the Now+ claims to have improvements in light meter positioning and ranging sensors, indicating potentially superior image quality. Users can capture both Polaroid i-Type and 600 films, offering a traditional Polaroid aesthetic. However, the added technological enhancements of the Now+ could lead to sharper pictures, especially in varied lighting conditions.
Battery Life and Charging
The Polaroid Now features a USB-C rechargeable battery that lasts for over 15 film packs, emphasizing convenience and reducing waste from disposable batteries. The Now+ has a similar battery system but also includes the added benefit of being paired with a power bundle, which may appeal to users who frequently shoot. Both models focus on making the photography process as seamless as possible, but the Now+ leans into user-friendliness with its bundled accessories.
Price Comparison
The Polaroid Now is priced at $159.99, while the Polaroid Now+ retails for $219.99. This makes the Now about $60 cheaper than the Now+, presenting a significant price difference of approximately 27%. For those on a budget or new to instant photography, the Polaroid Now may present a more accessible entry point without sacrificing essential features.
Market Position
In terms of market performance, the Polaroid Now has a bestseller rank of 690, indicating strong consumer interest and sales. In contrast, the Polaroid Now+ has a higher sales rank of 25,739, suggesting it may not be as popular among buyers. This difference could reflect the pricing disparity or the appeal of additional functionalities found in the Now model.
Which should you buy?
Deciding between the Polaroid Now and the Polaroid Now+ comes down to your specific needs and budget. If you prioritize a lower price while still enjoying the classic Polaroid experience, the Now is an excellent choice. However, if you seek enhanced creative control and are willing to pay a premium for added features, the Now+ provides that extra edge with its Bluetooth connectivity and app integration. Ultimately, both models deliver on the iconic Polaroid experience, so your choice will hinge on how much you value the additional capabilities of the Now+.

