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Roku Smart TV – 32-Inch Select Series, 1080p Full vs TCL 40-Inch Class S3 1080p LED Smart TV with Fire

Updated July 2026 — Roku Smart TV – 32-Inch Select Series, 1080p Full wins on audio quality, TCL 40-Inch Class S3 1080p LED Smart TV with Fire wins on sales rank and price.

The Roku Smart TV offers a compact, budget-friendly option with excellent audio clarity, while the TCL provides a larger screen and extensive content options.

Why Roku Smart TV – 32-Inch Select Series, 1080p Full is better

Price

Roku is cheaper by $20.

Audio Clarity

Roku has features for clearer speech.

Sales Rank

Roku has a higher sales rank.

Why TCL 40-Inch Class S3 1080p LED Smart TV with Fire is better

Screen Size

TCL has a larger 40-inch display.

Content Options

TCL offers access to over 1 million movies.

Design

TCL features a modern bezel-less design.

Overall score

Roku Smart TV – 32-Inch Select Series, 1080p Full
78
TCL 40-Inch Class S3 1080p LED Smart TV with Fire
85

Specifications

SpecRoku Smart TV – 32-Inch Select Series, 1080p FullTCL 40-Inch Class S3 1080p LED Smart TV with Fire
Resolution1080p1080p
Voice ControlYesYes
BluetoothYesYes
HDMI InputsN/A2
Streaming Apps500+1 million+

Dimension comparison

Roku Smart TV – 32-Inch Select Series, 1080p FullTCL 40-Inch Class S3 1080p LED Smart TV with Fire

Design and Display

The Roku Smart TV features a 32-inch flat screen with 1080p Full HD resolution, while the TCL 40-Inch Class S3 boasts a slightly larger display at 40 inches with the same 1080p resolution. The difference in screen size is significant, making the TCL model a better option for those seeking a larger viewing area. The TCL’s FullView Metal Bezel-less Design adds a modern aesthetic, which may appeal to users looking to enhance their living space. In contrast, the Roku Smart TV, while smaller, is ideal for compact areas such as bedrooms or kitchens.

Smart Features

Both the Roku Smart TV and the TCL 40-Inch Class S3 come packed with smart features. The Roku Smart TV offers seamless streaming with over 500 channels, including free movies and live TV, making it an excellent choice for budget-conscious viewers. On the other hand, the TCL TV provides access to over 1 million movies and TV episodes, including popular streaming services like Netflix and Disney+. The TCL model also integrates with Alexa for voice commands, while the Roku Smart TV offers compatibility with multiple voice assistants including Siri, Alexa, and Google Assistant.

Audio Quality

Audio performance is a key consideration for any television. The Roku Smart TV is designed for clear speech and louder sound, ensuring that viewers catch every word without strain. It also features Bluetooth Headphone Mode for private listening, which is a handy option for late-night viewing. Meanwhile, the TCL 40-Inch Class S3 does not specify audio enhancements, but its Bluetooth Personal Audio feature allows users to connect compatible headphones for a more intimate sound experience. For those who prioritize clear dialogue, the Roku Smart TV may have the edge.

Connectivity Options

When it comes to connectivity, the TCL model offers more versatility with two HDMI inputs, one of which supports Audio Return Channel (ARC). This allows for easy connection to gaming consoles and other devices. The Roku Smart TV, while it does not specify the number of HDMI ports, focuses on a user-friendly streaming experience through its fast Wi-Fi capabilities. Both TVs support Bluetooth for wireless audio, but the TCL’s additional HDMI ports may provide better options for those with multiple devices.

Price Comparison

The Roku Smart TV is priced at $129.99, making it about 17% cheaper than the TCL 40-Inch Class S3, which retails for $149.99. This price difference could be significant for budget-conscious consumers or those seeking a secondary TV for a smaller space. While the TCL offers a larger screen and more streaming options, the Roku provides a solid value for those who want a reliable smart TV without breaking the bank.

Performance and User Experience

In terms of performance, both TVs provide a smooth experience, but the Roku Smart TV's intuitive interface allows users to navigate through apps and channels quickly. The TCL model's Fire TV integration also enhances user experience by providing easy access to a wide range of content. However, the Roku Smart TV's focus on simplicity and the inclusion of features like automatic software updates could make it a more user-friendly choice for those less familiar with smart TVs.

Brand Reputation and Sales Rank

Brand reputation plays a crucial role in a consumer's decision-making process. The Roku Smart TV holds a strong sales rank of 96, indicating its popularity and customer satisfaction. Conversely, the TCL 40-Inch Class S3 has a sales rank of 5161, suggesting it may not be as favored among consumers. Roku's established presence in the streaming world could give the Roku Smart TV an advantage for those looking for reliability and support.

Which should you buy?

Ultimately, the choice between the Roku Smart TV and the TCL 40-Inch Class S3 hinges on your specific needs. If you prioritize a larger screen and extensive content options, the TCL model may be your best bet. However, if you seek a compact, budget-friendly TV with a user-friendly interface and excellent audio clarity, the Roku Smart TV stands out as a compelling option. Each model has its strengths, so weigh your preferences carefully to find the right fit for your entertainment needs.