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Roku Smart TV – 32-Inch Select Series, 720p HD TV vs Roku Smart TV – 40-Inch Select Series, 1080p Full

Updated August 2026 — Roku Smart TV – 40-Inch Select Series, 1080p Full leads on picture quality and streaming speed.

The Roku Smart TV – 40-Inch Select Series offers superior picture quality and a larger display, making it the better choice for most viewers. However, the 32-Inch model is more budget-friendly.

Why Roku Smart TV – 32-Inch Select Series, 720p HD TV is better

Price

32-Inch model is $50 cheaper

Size

Ideal for smaller spaces

Weight

Lighter and easier to mount

Why Roku Smart TV – 40-Inch Select Series, 1080p Full is better

Resolution

40-Inch model has 1080p Full HD

Screen Size

Larger display for better viewing

Sales Rank

Higher popularity with a better sales rank

Overall score

Roku Smart TV – 32-Inch Select Series, 720p HD TV
75
Roku Smart TV – 40-Inch Select Series, 1080p Full
85

Specifications

SpecRoku Smart TV – 32-Inch Select Series, 720p HD TVRoku Smart TV – 40-Inch Select Series, 1080p Full
BrandRokuRoku
Voice ControlYesYes
Streaming Apps500+500+
BluetoothYesYes
Home ScreenCustomizableCustomizable

Dimension comparison

Roku Smart TV – 32-Inch Select Series, 720p HD TVRoku Smart TV – 40-Inch Select Series, 1080p Full

Price Comparison

The Roku Smart TV – 32-Inch Select Series is priced at $119.99, making it about 29% cheaper than the Roku Smart TV – 40-Inch Select Series, which retails for $169.95. This price difference may be a deciding factor for budget-conscious consumers looking for a reliable smart TV experience. While both models feature the same user-friendly Roku interface and access to over 500 TV channels, the significant price gap could sway buyers who prioritize affordability.

Screen Size and Resolution

The 32-Inch Select Series offers a 720p HD resolution, while the 40-Inch Select Series boasts a crisp 1080p Full HD resolution. This means the larger model delivers a clearer and more detailed picture quality, ideal for those who enjoy watching movies and sports in high definition. However, the smaller model is perfect for cozy spaces like bedrooms or kitchens, where a smaller screen may suffice. With the 40-Inch model being about 25% larger than the 32-Inch, potential buyers must weigh the advantages of screen size against their viewing habits and available space.

Streaming and Content Availability

Both Roku TVs provide seamless streaming capabilities and access to a plethora of apps. They both feature Roku's intuitive interface that simplifies content navigation, making it easy to explore popular apps, free movies, shows, and live TV. Both models serve as excellent streaming hubs, allowing viewers to dive into a world of entertainment. The major difference lies in the price and screen size which can influence how and where you want to enjoy your content.

Voice Control Features

Both models come equipped with a no-nonsense voice remote, allowing users to search across thousands of apps, control streaming, and more. This feature enhances the overall user experience, making it accessible for all ages. Additionally, both TVs support voice control through Roku Voice, Siri, Alexa, or Google Assistant, allowing for a smart home integration that is straightforward and efficient. For those who appreciate hands-free technology, either model will serve them well.

Home Screen Customization

The Roku Smart TVs allow users to customize their home screens, creating a personalized viewing experience. Both models enable moving apps around, making it quicker to access your favorite content. This feature enhances usability and ensures that entertainment is just a few clicks away. Whether you opt for the 32-Inch or the 40-Inch model, the ability to tailor your home screen remains a strong selling point for Roku TVs.

Audio Quality

Audio quality is another area where both models shine. They are designed to deliver clear speech and robust sound, ensuring that viewers catch every word during their favorite shows and movies. Additionally, both models feature Bluetooth Headphone Mode, which allows users to listen to their entertainment via wireless headphones without disturbing others. This is particularly useful in shared living spaces or during late-night viewing. While both televisions provide an excellent audio experience, the larger model may have a slight edge due to its size.

Popularity and Sales Rank

In terms of popularity, the 40-Inch Select Series has a better sales rank, coming in at 2917, compared to the 32-Inch model's rank of 5035. This suggests that the larger model may be more favored among consumers, possibly due to its higher resolution and screen size. However, the 32-Inch model remains a strong contender, especially for those who prioritize budget and space limitations. The sales rank may also be influenced by seasonal buying trends and marketing efforts.

Which should you buy?

When deciding between the Roku Smart TV – 32-Inch Select Series and the Roku Smart TV – 40-Inch Select Series, consider your budget, space, and viewing preferences. The 32-Inch model is about 29% cheaper, making it an excellent choice for those prioritizing affordability. However, if you want superior picture quality and a larger display, the 40-Inch model is well worth its higher price. Ultimately, both models offer a satisfying smart TV experience, but the choice hinges on your specific needs and viewing habits.