Roku Smart TV – 40-Inch Select Series, 1080p Full vs Roku Smart TV – 43-Inch Select Series, 4K HDR TV –
Updated August 2026 — Roku Smart TV – 43-Inch Select Series, 4K HDR TV – leads on picture quality and audio clarity.
The Roku Smart TV – 43-Inch Select Series offers superior picture quality and enhanced features, making it the better choice for those who prioritize visual fidelity.
Why Roku Smart TV – 40-Inch Select Series, 1080p Full is better
Price
40-Inch model is $169.95, cheaper than 43-Inch at $198.00.
Sales Rank
40-Inch model has a better sales rank of 2917.
Size
40-Inch model is more compact, suitable for smaller spaces.
Why Roku Smart TV – 43-Inch Select Series, 4K HDR TV – is better
Resolution
43-Inch model features 4K HDR for better picture quality.
Voice Remote
43-Inch model has an enhanced voice remote with shortcuts.
Design
43-Inch model has a sleek, frameless design.
Overall score
Specifications
| Spec | Roku Smart TV – 40-Inch Select Series, 1080p Full | Roku Smart TV – 43-Inch Select Series, 4K HDR TV – |
|---|---|---|
| Display | 1080p Full HD | 4K HDR |
| Voice Control | Standard | Enhanced |
| Streaming Channels | 500+ | 500+ |
| Bluetooth Mode | No | Yes |
| Picture Optimization | Roku Smart Picture | Roku Smart Picture |
Dimension comparison
Overview of the Roku Smart TVs
The Roku Smart TV – 40-Inch Select Series is priced at $169.95, making it about 14% cheaper than the Roku Smart TV – 43-Inch Select Series, which retails for $198.00. Both models belong to the Roku Select Series, known for providing high-quality viewing experiences and seamless streaming capabilities. However, the differences in size, resolution, and features set them apart for different types of users.
Display Quality Comparison
The 40-Inch Select Series offers a 1080p Full HD resolution, while the 43-Inch Select Series boasts a 4K HDR display. The 4K HDR TV provides a sharper and more detailed picture, enhancing the viewing experience significantly. The Roku Smart Picture feature in both TVs optimizes incoming signals, but the 4K TV's capability to produce lifelike clarity with HDR10 makes it the superior choice for those who prioritize visual fidelity.
Streaming Features and Performance
Both Roku Smart TVs provide access to over 500 free TV channels, local news, sports, and family entertainment. They promise seamless streaming experiences, with fast Wi-Fi and an intuitive interface. The 40-Inch model has a sales rank of 2917, while the 43-Inch model ranks at 4148, indicating that the former is slightly more popular among consumers. This could be attributed to its lower price point and solid performance for everyday viewing.
Voice Control and Smart Features
Both models come equipped with voice remote technology, allowing users to search for content across thousands of apps easily. The 43-Inch model features an enhanced voice remote that includes personal shortcuts and a lost remote finder, adding convenience for users who frequently misplace their remotes. The ability to control both TVs using popular voice assistants like Siri, Alexa, and Google Assistant shows that both models are designed to integrate smoothly into smart home setups.
Sound Quality
Sound quality is an essential aspect of any television experience, and both Roku models are designed to provide clear speech and louder sound output. The 40-Inch model ensures that viewers can catch every word, making it suitable for various settings, including bedrooms and kitchens. The 43-Inch model also includes Bluetooth Headphone Mode, allowing users to listen without disturbing others. This feature is particularly appealing for late-night viewing or shared spaces.
Design and Aesthetics
The 43-Inch Select Series features a sleek, frameless design that modernizes any entertainment setup, making it visually appealing. In contrast, while the 40-Inch model is also designed for aesthetic simplicity, it does not emphasize a frameless appearance. However, both TVs prioritize the viewing experience by making the screen the focal point of attention, which is vital for a modern living space.
Pricing and Value
The 40-Inch Roku Smart TV is currently priced at $169.95, making it a more economical choice for those who want a reliable smart TV without the need for 4K resolution. In comparison, the 43-Inch model is priced at $198.00, which is about 17% more expensive. Based on the features and specifications, the additional cost might be justified for users seeking higher resolution and enhanced features, but for budget-conscious buyers, the 40-Inch model represents solid value.
Which should you buy?
Choosing between the Roku Smart TV – 40-Inch Select Series and the Roku Smart TV – 43-Inch Select Series ultimately depends on your specific needs. If you value a more affordable price point and a solid Full HD experience, the 40-Inch model is an excellent choice. However, if you prioritize superior picture quality with 4K HDR capabilities and don’t mind spending a bit more, the 43-Inch model may be worth the investment. Both models deliver a robust streaming experience, making either a great addition to your home entertainment setup.

