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Roku Smart TV – 40-Inch Select Series, 1080p Full vs TCL 40-Inch Class S3 1080p LED Smart TV with Fire

Updated August 2026 — Roku Smart TV – 40-Inch Select Series, 1080p Full leads on user interface and smart features.

The Roku Smart TV offers superior free streaming options and audio clarity, while the TCL Class S3 is more budget-friendly with a modern design.

Why Roku Smart TV – 40-Inch Select Series, 1080p Full is better

Streaming Options

Roku has over 500 free channels.

Audio Clarity

Roku emphasizes clear speech and sound.

Voice Control

Roku supports multiple voice assistants.

Why TCL 40-Inch Class S3 1080p LED Smart TV with Fire is better

Price

TCL is approximately 12% cheaper.

Design

TCL features a modern bezel-less design.

HDMI Inputs

TCL has two HDMI inputs for better connectivity.

Overall score

Roku Smart TV – 40-Inch Select Series, 1080p Full
85
TCL 40-Inch Class S3 1080p LED Smart TV with Fire
75

Specifications

SpecRoku Smart TV – 40-Inch Select Series, 1080p FullTCL 40-Inch Class S3 1080p LED Smart TV with Fire
Resolution1080p1080p
Voice RemoteYesYes
BluetoothYesYes
AirPlayYesYes
Sales Rank29175161

Dimension comparison

Roku Smart TV – 40-Inch Select Series, 1080p FullTCL 40-Inch Class S3 1080p LED Smart TV with Fire

Price Comparison

When considering the price, the TCL 40-Inch Class S3 is approximately 12% cheaper than the Roku Smart TV, retailing at $149.99 compared to Roku's $169.95. This price difference might appeal to budget-conscious consumers looking for a quality smart TV without breaking the bank. While the Roku offers a slightly higher average price over the last 30 days at $132.24, the TCL's consistent pricing suggests stability and possibly better value for those who want to avoid fluctuating costs.

Picture Quality

Both the Roku Smart TV and the TCL Class S3 deliver 1080p Full HD resolution, ensuring that viewers experience vivid and clear images. The Roku emphasizes its ability to optimize incoming TV signals and adjust picture modes, which can enhance the viewing experience. In contrast, the TCL highlights its high-definition picture quality as a core feature, promising an enhanced clarity for movies and TV shows. Ultimately, both TVs offer comparable picture quality, but the Roku's additional features may provide a slight edge for those who prioritize visual optimization.

Streaming Capabilities

In terms of streaming options, the Roku Smart TV boasts over 500 TV channels along with free entertainment, including live shows and award-winning Roku Originals. This extensive selection makes the Roku a strong contender for those who want a diverse array of content without subscription fees. On the other hand, the TCL Class S3 emphasizes access to more than 1 million movies and episodes from popular services like Netflix and Prime Video. While both TVs provide ample streaming capabilities, the Roku offers a greater focus on free content, making it ideal for users looking to save on subscription costs.

Voice Control Features

Voice control is a significant selling point for both the Roku Smart TV and the TCL Class S3. The Roku features a no-nonsense voice remote that allows users to search across thousands of apps and control streaming with ease. Additionally, it supports voice commands through popular assistants like Siri, Alexa, and Google Assistant. Conversely, the TCL also includes an Alexa Voice Remote, enabling users to search, launch content, and control their TV with voice commands. Both models offer robust voice control features, but the Roku's seamless integration with multiple voice assistants may appeal to a broader audience.

Design and Aesthetics

When it comes to design, the TCL Class S3 showcases a FullView metal bezel-less design, offering a modern look that blends seamlessly into any home setting. Meanwhile, the Roku Smart TV features a traditional flat screen design that is functional and user-friendly. While aesthetics are subjective, those who prefer a more contemporary appearance may lean towards the TCL, whereas others might appreciate the straightforward and familiar look of the Roku.

Audio Performance

Audio performance is crucial for a complete viewing experience, and both TVs claim to enhance sound quality. The Roku Smart TV is designed for clear speech and louder sound, ensuring that viewers catch every word without straining. The TCL also offers Bluetooth Personal Audio, allowing users to pair compatible wireless headphones for a private listening experience. While both TVs have their strengths in audio, Roku's emphasis on clear speech clarity may be more beneficial for users who prioritize dialogue in movies and shows.

Connectivity Options

Connectivity is another area where these two TVs differ slightly. The Roku Smart TV provides seamless streaming through its Wi-Fi capabilities and supports Apple AirPlay for easy sharing from Apple devices. On the other hand, the TCL Class S3 includes two HDMI inputs, one of which has ARC (Audio Return Channel), allowing for better connection options for gaming consoles and other devices. While both TVs offer essential connectivity features, the TCL's additional HDMI inputs may be more appealing for users who plan to connect multiple devices.

Which should you buy?

Ultimately, the choice between the Roku Smart TV and the TCL 40-Inch Class S3 comes down to personal preferences and priorities. If you value a wider range of free streaming options and enhanced audio clarity, the Roku may be the better choice, despite its higher price. Conversely, if you prefer a lower price point and a sleek design with extensive streaming capabilities, the TCL presents a compelling option. Both TVs have their unique strengths, making either a solid pick for anyone in the market for a quality 1080p smart TV.

Roku Smart TV – 40-Inch Select Series, 1080p Full HD TV – Roku TV with Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment vs TCL 40-Inch Class S3 1080p LED Smart TV with Fire TV (40S350F, 2023 Model), Alexa Built-in, Apple AirPlay Compatibility, Streaming FHD Television,Black | versusfinder