Roku Smart TV – 40-Inch Select Series, 1080p Full vs TOSHIBA 32" Class V35 Series LED FHD Smart Fire
Updated August 2026 — Roku Smart TV – 40-Inch Select Series, 1080p Full leads on smart features and user interface.
The Roku Smart TV offers a larger screen and more streaming options, while the TOSHIBA is more budget-friendly with solid sound quality.
Why Roku Smart TV – 40-Inch Select Series, 1080p Full is better
Screen Size
Roku has a 40-inch display compared to TOSHIBA's 32-inch.
Streaming Options
Roku integrates with over 500 channels.
Picture Quality
Roku provides 1080p Full HD resolution.
Why TOSHIBA 32" Class V35 Series LED FHD Smart Fire is better
Price
TOSHIBA is $109.99, significantly cheaper than Roku.
Design
TOSHIBA features a stylish bezel-less design.
Audio Technology
TOSHIBA includes DTS Virtual:X for immersive sound.
Overall score
Specifications
| Spec | Roku Smart TV – 40-Inch Select Series, 1080p Full | TOSHIBA 32" Class V35 Series LED FHD Smart Fire |
|---|---|---|
| Voice Control | Roku Voice, Siri, Alexa, Google Assistant | Alexa |
| Streaming Channels | 500+ | Varies |
| Bluetooth | Yes | Yes |
| Picture Engine | Roku Smart Picture | REGZA Engine |
| Audio Technology | Enhanced Speech | DTS Virtual:X |
Dimension comparison
Price Comparison
The Roku Smart TV is priced at $169.95, while the TOSHIBA 32" Class V35 Series LED FHD Smart Fire TV is significantly cheaper at $109.99. This makes the TOSHIBA model about 35% less expensive than the Roku. If budget considerations are your primary concern, the TOSHIBA offers a more attractive price point without sacrificing essential smart features. However, the Roku Smart TV's price reflects its additional features and larger screen, making it a worthwhile investment for those seeking a more comprehensive viewing experience.
Screen Size and Picture Quality
In terms of screen size, the Roku Smart TV boasts a 40-inch display compared to the TOSHIBA's 32-inch screen. The larger display of the Roku makes it a better choice for family rooms or larger spaces where viewers might sit farther away. Both TVs feature advanced picture quality technologies, with the Roku providing 1080p Full HD resolution and the TOSHIBA utilizing REGZA Engine technology to optimize picture quality beyond HD capability. For those who prioritize a bigger screen and vibrant visuals, the Roku Smart TV stands out.
Streaming and Smart Features
Both TVs excel in smart features, but they cater to different ecosystems. The Roku Smart TV integrates seamlessly with over 500 TV channels, including popular apps and free content, and supports voice control through Roku Voice, Siri, Alexa, and Google Assistant. Conversely, the TOSHIBA Fire TV utilizes Alexa for voice commands and allows users to stream live TV without cable. If you're already embedded in the Amazon ecosystem, the TOSHIBA may offer a more comfortable interface, while Roku provides a broader selection of channels for streaming enthusiasts.
Sound Quality
Sound quality is another area where the two models differ. The Roku Smart TV is designed for clear speech and features a sound profile that enhances dialogue, making it easier to catch every word. In contrast, the TOSHIBA model includes REGZA Power Audio and DTS Virtual:X technology, which enhances audio depth and clarity, creating an immersive surround sound experience. This makes the TOSHIBA a strong contender for those who prioritize audio fidelity in their viewing experience.
Design and Aesthetics
The design of the TOSHIBA TV features a stylish bezel-less look, maximizing screen area and offering a modern aesthetic. On the other hand, the Roku Smart TV, while functional, does not emphasize design in the same way. If aesthetics are a priority and you want a sleek TV that blends into your living space, the TOSHIBA's design may appeal more. However, the Roku's larger screen may still be the preferred choice for those who value functionality over form.
Connectivity Options
When it comes to connectivity, both TVs offer various options. The Roku Smart TV allows for easy sharing of content from Apple devices through Apple AirPlay, along with Bluetooth Headphone Mode for private listening. The TOSHIBA model also provides diverse connectivity options, including Bluetooth for streaming music from mobile devices. This versatility can be crucial for users who want to connect multiple devices. However, the Roku's seamless integration with a wider array of streaming platforms may give it an edge in this category.
Brand Reputation and Seller Rank
In terms of market presence, both brands have strong reputations, with the Roku Smart TV holding a bestseller rank of 2917 and the TOSHIBA model slightly better at 2847. This indicates that both products are well-received in the marketplace. Brand loyalty may play a role in your decision, especially if you have had positive experiences with either Roku or TOSHIBA in the past.
Which should you buy?
Choosing between the Roku Smart TV and the TOSHIBA 32" Class V35 Series LED FHD Smart Fire TV largely depends on your personal preferences and viewing needs. If you prioritize a larger screen, extensive channel options, and integration with multiple smart assistants, the Roku Smart TV is your best bet at $169.95. However, if budget considerations are paramount and you prefer a compact size with solid sound quality and Alexa capabilities, the TOSHIBA at $109.99 is an excellent value. Ultimately, both TVs are quality choices within their respective niches, so your decision should align with which features matter most to you.