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Roku Smart TV – 43-Inch Select Series, 4K HDR TV – vs TCL 40-Inch Class S3 1080p LED Smart TV with Fire

Updated August 2026 — Roku Smart TV – 43-Inch Select Series, 4K HDR TV – leads on picture quality and smart features.

The Roku Smart TV excels in picture quality and streaming capabilities, while the TCL offers a budget-friendly option with decent performance.

Why Roku Smart TV – 43-Inch Select Series, 4K HDR TV – is better

Picture Quality

Roku offers 4K HDR resolution.

Streaming Options

Roku has over 500 free channels.

Remote Features

Roku includes a lost remote finder.

Why TCL 40-Inch Class S3 1080p LED Smart TV with Fire is better

Price

TCL is approximately 17% cheaper.

Design

TCL has a FullView metal bezel-less design.

Size

TCL is more compact at 40 inches.

Overall score

Roku Smart TV – 43-Inch Select Series, 4K HDR TV –
85
TCL 40-Inch Class S3 1080p LED Smart TV with Fire
70

Specifications

SpecRoku Smart TV – 43-Inch Select Series, 4K HDR TV –TCL 40-Inch Class S3 1080p LED Smart TV with Fire
HDR SupportYesNo
Voice ControlYesYes
BluetoothYesYes
HDMI Inputs32
Smart FeaturesRoku OSFire TV

Dimension comparison

Roku Smart TV – 43-Inch Select Series, 4K HDR TV –TCL 40-Inch Class S3 1080p LED Smart TV with Fire

Price Comparison

The Roku Smart TV is priced at $198.00, while the TCL 40-Inch Class S3 is available for $149.99, making it approximately 17% cheaper. This price difference may appeal to budget-conscious consumers looking for a smart TV option. The Roku's higher price reflects its advanced features, including 4K HDR resolution, which enhances the viewing experience with sharper images and vibrant colors. On the other hand, the TCL offers a solid 1080p resolution, delivering decent picture quality for those who do not require 4K capabilities. Therefore, if price is the primary concern, the TCL is the clear winner.

Picture Quality

The Roku Smart TV features a sharp 4K resolution, providing rich detail and lifelike colors with HDR10 technology. Meanwhile, the TCL offers 1080p Full HD resolution, which, while adequate for most viewing, does not match the clarity and detail provided by 4K. The Roku's advanced picture processing optimizes incoming signals, ensuring the best possible viewing experience. For viewers who prioritize superior image quality and enjoy streaming content in high definition, the Roku Smart TV stands out as the better option. However, for casual viewers, the 1080p quality of the TCL may suffice.

Streaming Capabilities

The Roku Smart TV is designed as a streaming powerhouse, offering over 500 channels with free entertainment options, including live local news and award-winning Roku Originals. Its intuitive interface and seamless Wi-Fi connectivity make exploring popular apps easy and enjoyable. The TCL also provides access to more than one million movies and TV episodes, including major streaming services like Netflix and Disney+. However, the Roku's extensive free streaming options and user-friendly experience give it an edge for those who want a diverse array of content without additional subscription costs.

Smart Home Integration

When it comes to smart home integration, both TVs support popular voice assistants. The Roku Smart TV is compatible with Roku Voice, Siri, Alexa, and Google Assistant, allowing users to control their TV with ease. It also features Apple AirPlay for effortless sharing of content from Apple devices. The TCL Smart TV includes Alexa built-in and works with Apple HomeKit, providing similar voice control capabilities. While both products allow for convenient voice operation, the Roku's broader compatibility with various smart home systems may appeal to users with an existing smart home setup.

Remote Control Features

The Roku Smart TV comes with an enhanced voice remote that allows users to search across thousands of apps and set personal shortcuts, making navigation quick and convenient. It even includes a lost remote finder feature, which can be a lifesaver in busy households. The TCL's Alexa Voice Remote also offers voice search and quick access to favorite apps, but lacks the lost remote finder. For those who prioritize navigation ease and remote features, the Roku Smart TV provides a more robust experience.

Design and Aesthetics

In terms of design, the Roku Smart TV features a sleek, frameless design that modernizes any entertainment setup, allowing the screen to be the focal point. The TCL boasts a FullView metal bezel-less design that also enhances its contemporary look. Both TVs aim for an elegant appearance that blends well with home decor, but the choice may come down to personal preference. The Roku's design may appeal to those who want a minimalist aesthetic, while the TCL’s design offers a slightly more traditional look.

Audio Quality

The Roku Smart TV aims to provide clear sound quality, with speakers designed to enhance speech clarity, ensuring viewers catch every word. It also offers Bluetooth headphone compatibility for private listening experiences. The TCL Smart TV includes Bluetooth personal audio features, allowing users to connect compatible headphones, but does not specifically emphasize audio quality enhancements. For those who prioritize superior sound, particularly in dialogue-heavy content, the Roku may be the preferable option.

Which should you buy?

Ultimately, choosing between the Roku Smart TV and the TCL 40-Inch Class S3 depends on your specific needs and budget. The Roku Smart TV offers superior picture quality, extensive streaming capabilities, and enhanced remote features, making it an excellent choice for avid streamers who want the best viewing experience. However, if you're looking for a more budget-friendly option with adequate performance for casual viewing, the TCL 40-Inch Class S3 is a solid choice. Consider what features matter most to you before making a decision.