Roku Smart TV – 55-Inch Select vs Roku Smart TV – 75-Inch Plus
Updated April 2026 — Roku Smart TV – 55-Inch Select wins on value, Roku Smart TV – 75-Inch Plus wins on hdr and picture.
$268.00Roku Smart TV – 55-Inch Select Series, 4K HDR TV – Roku TV with Enhanced Voice Remote – Flat Screen LED Television with Wi-Fi for Streaming Live Local News, Sports, Family Entertainment
Roku
$679.99Roku Smart TV – 75-Inch Plus Series, Mini-LED TV – RokuTV with Enhanced Voice Remote – Flat Screen 4K QLED Television with Dolby Vision & Wi-Fi for Streaming Live Local News, Sports
Roku
The Roku Smart TV – 75-Inch Plus wins for users prioritizing picture quality and screen size, featuring Mini-LED and Dolby Vision technology. The Roku Smart TV – 55-Inch Select is the better choice for budget-conscious buyers seeking essential 4K streaming in a smaller form factor.
Why Roku Smart TV – 55-Inch Select is better
Lower Entry Price
Costs $268.00 compared to $679.99
Compact Form Factor
55-Inch screen fits smaller rooms
Extensive Content Library
Access to 500 plus TV channels
Why Roku Smart TV – 75-Inch Plus is better
Larger Viewing Area
75-Inch screen exceeds 55-Inch model
Premium Price Tier
$679.99 reflects advanced components
High Volume Streaming
500+ channels on larger display
Overall score
Specifications
| Spec | Roku Smart TV – 55-Inch Select | Roku Smart TV – 75-Inch Plus |
|---|---|---|
| Screen Size | 55-Inch | 75-Inch |
| Price | $268.00 | $679.99 |
| Resolution | 4K | 4K |
| HDR Support | HDR10 | Dolby Vision |
| Backlight Technology | Not specified | Mini-LED |
| Panel Type | Not specified | QLED |
| Brand | Roku | Roku |
| Smart OS | Roku | Roku |
| Voice Control | Roku, Siri, Alexa, Google | Roku, Siri, Alexa, Google |
| Channel Count | 500 plus | 500+ |
Dimension comparison
Design and build quality
Both televisions belong to the Roku brand family, featuring flat screen designs intended for home entertainment setups. The Roku Smart TV – 55-Inch Select offers a 55-inch diagonal measurement, making it suitable for standard living rooms or bedrooms where space may be limited. The Roku Smart TV – 75-Inch Plus provides a significantly larger 75-inch diagonal measurement, designed for larger spaces where immersive viewing is a priority. Both models emphasize a fit for any smart home, allowing users to integrate them into existing ecosystems without significant structural changes. The build focuses on functionality, with the larger model commanding a higher price point due to the increased physical dimensions and internal technology.
Display Technology
The core difference between these two models lies in their display engineering. The 55-Inch Select utilizes a standard 4K flat screen capable of sharp detail. In contrast, the 75-Inch Plus incorporates Mini-LED backlighting. This technology brings out rich detail on the 75-inch flat screen 4K TV, offering better control over brightness and contrast compared to standard LED arrays. The Select model relies on Roku Smart Picture to clean up incoming TV signals and optimize them, choosing the right picture mode automatically. The Plus model advances this with a QLED screen, which works in tandem with the backlighting to enhance overall image fidelity.
HDR and Color Performance
High Dynamic Range support varies significantly between the two units. The 55-Inch Select supports HDR10, allowing colors to pop off in lifelike clarity. This ensures compatible content displays with improved contrast over standard dynamic range. The 75-Inch Plus supports Dolby Vision technology, which creates striking color and vivid highlights. Dolby Vision is generally considered a more advanced dynamic metadata format compared to HDR10. Additionally, the QLED screen on the Plus model contributes to color volume, ensuring that the striking color promises are met across various brightness levels. Users seeking the highest fidelity in HDR content will find the Plus model better equipped.
Smart Platform Experience
Both televisions operate on the Roku smart platform, ensuring a consistent user interface across different hardware tiers. The home screen allows users to move apps around and make the Roku experience their own. This customization ensures that the interface easily gets users to what they want to watch fast. Both models receive automatic software updates, meaning they just keep getting better with the newest apps and features over time. This parity ensures that buyers of the lower-priced Select model do not miss out on the core software ecosystem that defines the brand experience.
Voice Control and Connectivity
Integration with smart home assistants is identical across both models. Users can enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant on either television. This flexibility allows integration with various existing smart home setups without requiring specific ecosystem loyalty. The 75-Inch Plus specifically notes the ability to effortlessly share videos, photos, music, and more from Apple devices to the smart TV. While the Select model also lists sharing capabilities, the Plus model highlights this connectivity in the context of its larger display, making shared media more visible to groups.
Entertainment Options
Content availability is a strong suit for both devices, driven by the Roku operating system. Both units provide access to 500 plus TV channels. This includes live in-season shows, hit movies, weather, local news, and award-winning Roku Originals. The 55-Inch Select describes this as a ton of entertainment at the best price—free, emphasizing the value proposition of the streaming destination. The 75-Inch Plus offers the same library but positions it as a world's worth of TV where users can dive into all kinds of entertainment. The sheer volume of 500+ channels ensures that content scarcity is not an issue for either buyer.
Price and Value
The pricing structure clearly delineates the target audience for each model. The Roku Smart TV – 55-Inch Select is priced at $268.00, positioning it as an budget-friendly option for 4K streaming. The Roku Smart TV – 75-Inch Plus is priced at $679.99, reflecting the cost of the larger panel and advanced Mini-LED technology. For users prioritizing cost efficiency, the Select model offers significant savings. For users prioritizing screen real estate and picture technology, the Plus model justifies the higher investment through its hardware specifications. Value is subjective here, depending on whether the buyer values size and HDR performance over initial cost savings.
Which one should you buy?
Choosing between these models depends on room size and picture quality requirements. If you need a television for a smaller room and want to minimize expenditure, the 55-Inch Select at $268.00 is the logical choice. It provides 4K resolution and full access to the Roku ecosystem. If you have a larger viewing area and want superior contrast and color performance, the 75-Inch Plus is the superior option. Its Mini-LED backlighting and Dolby Vision support offer a tangible upgrade in picture quality. Both models provide the same smart features and voice control, so the decision rests primarily on physical size and display technology preferences.