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Roku Smart TV – 75-Inch Plus Series, Mini-LED TV – vs TCL 40-Inch Class S3 1080p LED Smart TV with Fire

Updated August 2026 — Roku Smart TV – 75-Inch Plus Series, Mini-LED TV – wins on picture quality and smart features, TCL 40-Inch Class S3 1080p LED Smart TV with Fire wins on design.

The Roku Smart TV offers superior picture quality and sound, making it the better choice for those seeking a premium experience. However, the TCL is a budget-friendly option.

Why Roku Smart TV – 75-Inch Plus Series, Mini-LED TV – is better

Picture Quality

Roku offers 4K QLED vs TCL's 1080p

Sound Quality

Roku features Dolby Atmos and built-in subwoofer

Smart Features

Roku has access to over 500 channels vs TCL's million movies

Why TCL 40-Inch Class S3 1080p LED Smart TV with Fire is better

Price

TCL is significantly cheaper at $149.99

Design

TCL has a sleek bezel-less design

Size

TCL is more suitable for smaller spaces

Overall score

Roku Smart TV – 75-Inch Plus Series, Mini-LED TV –
85
TCL 40-Inch Class S3 1080p LED Smart TV with Fire
65

Specifications

SpecRoku Smart TV – 75-Inch Plus Series, Mini-LED TV –TCL 40-Inch Class S3 1080p LED Smart TV with Fire
Current Price$679.99$149.99
Resolution4K QLED1080p
Voice ControlRoku VoiceAlexa
Audio TechDolby AtmosStandard
Streaming Channels500+1 million

Dimension comparison

Roku Smart TV – 75-Inch Plus Series, Mini-LED TV –TCL 40-Inch Class S3 1080p LED Smart TV with Fire

Price Comparison

When it comes to price, the TCL 40-Inch Class S3 1080p LED Smart TV is significantly more affordable than the Roku Smart TV. The TCL model is priced at $149.99, while the Roku Smart TV comes in at $679.99, making it about 77% more expensive. This substantial price difference may make the TCL a more attractive option for budget-conscious shoppers looking for a reliable television experience without breaking the bank.

Picture Quality

In terms of picture quality, the Roku Smart TV offers a superior viewing experience with its 75-inch flat screen 4K QLED display featuring Mini-LED backlighting and Dolby Vision technology. This combination ensures breathtaking imagery with striking colors and vivid highlights. On the other hand, the TCL 40-Inch Class S3 provides a respectable 1080p Full HD resolution, which, while adequate for many viewing situations, does not match the clarity and detail offered by the Roku model. For those who prioritize picture quality, the Roku Smart TV is the clear winner.

Smart Features

The Roku Smart TV excels in smart features by providing access to over 500 TV channels, including live broadcasts and award-winning Roku Originals. Its enhanced voice remote allows users to search across thousands of apps, while automatic software updates ensure access to the latest apps and features. The TCL 40-Inch Class S3 also offers smart capabilities, including access to over a million movies and TV episodes via popular streaming services like Netflix and Amazon Prime. However, it features an Alexa voice remote with preset buttons for quick access to favorite apps. While both models offer smart features, the Roku Smart TV has a more extensive selection and a more user-friendly interface.

Sound Quality

Sound quality is another area where the Roku Smart TV stands out with its Dolby Atmos technology, designed for clear speech and enhanced audio performance. Equipped with a built-in subwoofer, it delivers a more cinematic experience right from your couch. The TCL 40-Inch Class S3, while providing decent audio, focuses more on compatibility with Bluetooth headphones for a personalized listening experience. For consumers who value immersive sound, the Roku Smart TV is the better choice.

Design and Aesthetics

The TCL 40-Inch Class S3 features a sleek FullView Metal Bezel-less design that integrates seamlessly into modern home environments. Its compact size makes it suitable for smaller spaces. In contrast, the Roku Smart TV, while larger at 75 inches, offers a premium look with its flat screen. The larger size is more suitable for spacious living areas where a bigger screen can enhance the viewing experience. Depending on your space and aesthetic preferences, either model can fit well into your home.

User Experience

When it comes to user experience, the Roku Smart TV is designed to provide a simple and intuitive interface. The home screen allows users to customize and quickly access their favorite apps, along with a hands-free voice control feature. The TCL 40-Inch Class S3 also offers a user-friendly experience, particularly with its Alexa voice integration, making content discovery easy. Yet, the Roku's more extensive library of channels and automatic updates provide a more comprehensive user experience. Thus, for ease of use and content accessibility, the Roku Smart TV takes the lead.

Brand Reputation and Sales Rank

The Roku Smart TV holds a sales rank of 1763, while the TCL 40-Inch Class S3 has a sales rank of 5161. This suggests that the Roku model is currently more popular among consumers, potentially reflecting higher satisfaction rates. Roku is known for its strong reputation in the smart TV market, which may influence buyers' decisions. While both brands are reputable, Roku’s higher sales rank could indicate a preference among users for its products.

Which should you buy?

Choosing between the Roku Smart TV and the TCL 40-Inch Class S3 ultimately depends on your specific needs and budget. If you're looking for an affordable option that still delivers decent quality, the TCL model is a solid choice at $149.99. However, if you prioritize superior picture quality, sound performance, and a broader selection of smart features, the Roku Smart TV at $679.99 is worth the investment. For those with a larger budget seeking a premium viewing experience, the Roku Smart TV is the way to go, while the TCL is ideal for budget-conscious consumers.