TCL 40-Inch Class S3 1080p LED Smart TV with Fire vs TOSHIBA 32" Class V35 Series LED FHD Smart Fire
Updated August 2026 — TCL 40-Inch Class S3 1080p LED Smart TV with Fire leads on screen size and width.
The TCL 40-Inch Class S3 offers superior resolution and features, while the TOSHIBA 32" Class V35 Series is more budget-friendly. Choose based on your size and feature preferences.
Why TCL 40-Inch Class S3 1080p LED Smart TV with Fire is better
Resolution
TCL offers 1080P Full HD compared to TOSHIBA's FHD.
Size
TCL is 40 inches, larger than TOSHIBA's 32 inches.
Streaming
TCL supports over a million streaming options.
Why TOSHIBA 32" Class V35 Series LED FHD Smart Fire is better
Price
TOSHIBA is $109.99, cheaper than TCL's $149.99.
Sales Rank
TOSHIBA has a better sales rank at 2847.
Audio
TOSHIBA features DTS Virtual:X for immersive sound.
Overall score
Specifications
| Spec | TCL 40-Inch Class S3 1080p LED Smart TV with Fire | TOSHIBA 32" Class V35 Series LED FHD Smart Fire |
|---|---|---|
| Resolution | 1080P | FHD |
| Audio Tech | Bluetooth | DTS Virtual:X |
| HDMI Ports | 2 | 3 |
| Smart Features | Fire TV | Fire TV |
| Voice Control | Alexa | Alexa |
Dimension comparison
Design and Build Quality
When it comes to design, the TCL 40-Inch Class S3 boasts a FullView Metal Bezel-less Design, offering an elegant edge-to-edge glass look that fits seamlessly into any home. In contrast, the TOSHIBA 32" Class V35 Series features a gorgeous bezel-less design as well, enhancing the viewable screen area. While both TVs prioritize aesthetics, the TCL’s metal construction may provide a more premium feel. The TCL is also larger at 40 inches compared to the 32-inch TOSHIBA, making it a better fit for larger living spaces. Overall, both designs cater to modern tastes but differ in size and material quality.
Picture Quality
In terms of picture quality, the TCL offers 1080P Full HD Resolution that enhances clarity and detail, which is essential for an immersive viewing experience. On the other hand, the TOSHIBA employs the REGZA Engine and Essential PQ Technology, which optimize picture quality beyond standard HD capabilities. This ensures a vibrant and realistic picture, regardless of the content. While both TVs aim for high-quality visuals, the TCL's 1080P resolution gives it a clear advantage in sharpness, especially for viewers who prioritize high-definition media.
Audio Performance
The audio performance of both televisions enhances the overall viewing experience. The TCL features Bluetooth Personal Audio, allowing users to connect their Bluetooth headphones for private listening, which is a unique offering for late-night viewing. Conversely, the TOSHIBA's REGZA Power Audio and DTS Virtual:X technologies create an immersive sound experience, making it feel like you’re part of the action. With sound coming from dual clear direct speakers, the TOSHIBA aims to elevate audio quality significantly. Depending on your audio preferences, either TV has its strengths—TCL for private enjoyment and TOSHIBA for immersive sound.
Smart Features
Smart features are a key aspect of modern TVs, and both the TCL and TOSHIBA come equipped with Fire TV capabilities. The TCL allows users to stream from over a million movies and episodes on platforms like Netflix, Prime Video, and Disney+, making it a hub for entertainment. It also includes an Alexa Voice Remote for hands-free searching and launching of content. The TOSHIBA, while also offering similar streaming options, emphasizes its ability to stream live TV without a cable subscription, making it appealing for those looking to cut the cord. Both TVs excel in smart functionalities, but the TCL edges out with its extensive app compatibility.
Connectivity Options
Connectivity is crucial for modern television use, and both models provide a range of options. The TCL comes with two HDMI inputs, allowing for easy connections to gaming consoles and other devices. This gives it a slight advantage for gamers or users with multiple devices. On the other hand, the TOSHIBA emphasizes various connectivity solutions, including Bluetooth capabilities for music streaming from mobile devices. Both TVs offer versatile connectivity, but the TCL's additional HDMI port may be more beneficial for users with multiple devices.
Pricing
Price is a significant factor for many consumers, and here the TOSHIBA 32" Class V35 Series stands out as the more affordable option at $109.99 compared to the TCL's $149.99. This positions the TOSHIBA as about 27% cheaper, making it an attractive choice for budget-conscious buyers. However, the TCL's additional features and larger size may justify its higher price for those seeking a more comprehensive viewing experience. Ultimately, the right choice will depend on how much value you place on size and features versus cost.
Sales Rank
Sales rank can often indicate a product’s popularity and reliability. The TOSHIBA 32" Class V35 Series has a bestseller rank of 2847, suggesting it is well-received in the market. The TCL 40-Inch Class S3, with a sales rank of 5161, is also popular but lags behind the TOSHIBA. This difference in sales rank may reflect consumer preferences for size and price. While both TVs have their merits, the TOSHIBA’s higher rank may suggest a greater overall satisfaction among users.
Which should you buy?
Choosing between the TCL 40-Inch Class S3 and the TOSHIBA 32" Class V35 Series ultimately comes down to your specific needs and preferences. If you prioritize larger screen size, 1080P resolution, and extensive streaming capabilities, the TCL is the better choice despite its higher price. Conversely, if you're looking for a compact, budget-friendly option that still delivers solid performance and smart features, the TOSHIBA is about 27% cheaper and could be the right fit. Both TVs offer excellent value, so your decision should align with your viewing habits and budget.

