Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on rank, Polaroid Now 2nd Generation I-Type Instant Camera wins on price and weight.
The Fujifilm Instax Mini 12 offers a more affordable and user-friendly option, while the Polaroid Now 2nd Generation provides advanced features for creative photography.
Why Fujifilm Instax Mini 12 Instant Camera Blossom is better
Price
Fujifilm is $42 cheaper.
Design
Fujifilm has a charming Blossom Pink color.
Simplicity
Fujifilm is easier for casual users.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Features
Polaroid offers double exposure and self-timer.
Film Quantity
Polaroid includes 16 color photos.
Battery
Polaroid has a rechargeable battery.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Blossom | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Lens | 60mm | Dual Lens |
| Viewfinder | Optical | Dual Autofocus |
| Flash | Built-in | Accurate |
| Charging | Batteries | USB-C |
| Material | Standard | 40% Recycled |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now 2nd Generation
When comparing the Fujifilm Instax Mini 12 Instant Camera and the Polaroid Now 2nd Generation Instant Camera, one key takeaway is that both cameras offer unique features appealing to different types of photography enthusiasts. The Fujifilm Instax Mini 12 is priced at $127.95, while the Polaroid Now 2nd Generation comes in at $169.99, making it about 33% more expensive. This price difference can significantly influence a buyer’s decision, particularly for those on a budget.
Design and Aesthetics
The design of the Fujifilm Instax Mini 12 is sleek and comes in a charming Blossom Pink, making it visually attractive, especially for younger users or those who appreciate a fashionable look. Its compact and lightweight design makes it easy to carry around. In contrast, the Polaroid Now 2nd Generation is available in a classic black color, providing a more timeless and versatile aesthetic. While both cameras are designed for portability, the Fujifilm model has a custom-designed case included, enhancing its appeal as a complete package for style-conscious consumers.
Camera Features
The Fujifilm Instax Mini 12 features a Fujinon 60mm lens and an optical image viewfinder, allowing for straightforward operation with instant click-and-print functionality. It includes a built-in flash and an auto exposure mode, which are essential for capturing moments in a variety of lighting conditions. On the other hand, the Polaroid Now 2nd Generation offers a dual lens autofocus system and unique features like double exposure and self-timer modes. This added functionality may attract users who seek creative photography options, although it comes at a higher price point.
Film and Photo Quality
In terms of film bundles, the Fujifilm Instax Mini 12 includes 10 sheets of Instax film, enabling users to begin shooting right away. The camera produces credit card-sized prints, which are ideal for sharing. The Polaroid Now 2nd Generation, however, comes with a more generous offering of 16 color photos in its film bundle, allowing for more immediate creativity without needing to purchase additional film. This aspect may appeal to users who want to maximize their shooting opportunities right out of the box.
Battery and Charging
When it comes to power sources, the Fujifilm Instax Mini 12 relies on traditional batteries, which may require users to carry spares for extended outings. In contrast, the Polaroid Now 2nd Generation features an internal lithium-ion battery that charges via USB-C, making it a more modern option for tech-savvy users. This feature not only adds convenience but also aligns with eco-friendly practices, as the camera is made with 40% recycled materials.
Usability and User Experience
The Fujifilm Instax Mini 12 is designed for simplicity, perfect for casual users who want to capture and print memories quickly. Its integrated selfie mirror on the lens adds an element of fun for group shots or self-portraits. Meanwhile, the Polaroid Now 2nd Generation caters to those who wish to explore photography more creatively, thanks to features like double exposure. This makes it suitable for users who enjoy experimenting with their photography. While both cameras rank well in terms of usability, the Fujifilm model is currently at a sales rank of 9,977, compared to the Polaroid's 8,124, indicating a strong competition in the market.
Price and Value
The Fujifilm Instax Mini 12 is priced at $127.95, whereas the Polaroid Now 2nd Generation is priced at $169.99, making the Fujifilm camera approximately $42 cheaper. This significant price difference could be a deciding factor for many consumers, especially those looking for a budget-friendly instant camera option. Despite the higher price, the Polaroid offers additional features that may justify the cost for more serious photographers.
Which should you buy?
In conclusion, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now 2nd Generation ultimately depends on your specific needs and preferences. If you prioritize affordability and ease of use, the Fujifilm Instax Mini 12 is an excellent choice with its charming design and simplicity. However, if you’re willing to invest more for advanced features and greater creative control, the Polaroid Now 2nd Generation may be the better option for you. Both cameras provide a unique instant photography experience, catering to different styles and budgets.

