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Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now+ 3rd Generation I-Type Instant Camera

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on value and design, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on price and battery.

The Fujifilm Instax Mini 12 offers a more affordable and user-friendly option, while the Polaroid Now+ provides advanced features for serious photographers.

Why Fujifilm Instax Mini 12 Instant Camera Blossom is better

Price

Instax Mini 12 is $46.64 cheaper

Ease of Use

User-friendly features for casual photography

Included Accessories

Comes with film and custom case

Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better

Advanced Features

Bluetooth app connectivity for creative control

Battery Life

Rechargeable battery lasts for over 15 film packs

Image Quality

Utilizes full-sized i-Type and 600 film for better detail

Overall score

Fujifilm Instax Mini 12 Instant Camera Blossom
75
Polaroid Now+ 3rd Generation I-Type Instant Camera
85

Specifications

SpecFujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now+ 3rd Generation I-Type Instant Camera
Lens60mmDual Lens
FlashBuilt-inBuilt-in
Film TypeInstax Minii-Type & 600
ConnectivityNoneBluetooth
Weight0.5 lbs0.7 lbs

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera BlossomPolaroid Now+ 3rd Generation I-Type Instant Camera

Overview of the Fujifilm Instax Mini 12 and Polaroid Now+

The Fujifilm Instax Mini 12 is priced at $127.95, while the Polaroid Now+ is available for $174.59, making the Instax Mini 12 about 27% cheaper than its competitor. Both instant cameras offer unique features that cater to different user preferences, but their price points and functionalities set them apart significantly.

Design and Aesthetics

When it comes to design, the Fujifilm Instax Mini 12 features a charming Blossom Pink color, making it visually appealing, especially to those who appreciate a fashionable look. In contrast, the Polaroid Now+ comes in an Arctic Blue finish, reflecting a more modern and sleek aesthetic. Both cameras maintain the iconic retro look of instant cameras, but the color choices cater to different tastes. The Instax Mini 12 is designed with a matching camera strap and a custom case, adding to its overall appeal as a stylish accessory for casual photography.

Image Quality

Image quality is crucial for instant cameras, and both the Fujifilm Instax Mini 12 and Polaroid Now+ deliver unique experiences. The Instax Mini 12 uses Fujifilm's signature 60mm lens, producing credit card-sized prints with vibrant colors and clarity. The Polaroid Now+ offers the classic Polaroid aesthetic, utilizing full-sized i-Type and 600 film, which captures beautifully imperfect images. While both cameras excel in their respective categories, the choice between them may come down to personal preference regarding image style.

Features and Functionality

The Fujifilm Instax Mini 12 is equipped with a built-in flash, auto exposure mode, and a selfie mirror integrated into the lens, making it user-friendly, especially for casual users. The included bundle of 10 Instax films and a photo album enhances the overall experience, allowing users to immediately capture and cherish their memories. On the other hand, the Polaroid Now+ offers advanced features through its Bluetooth app connectivity, allowing users to access manual modes, aperture priority, and remote controls. This added functionality appeals to more serious photographers looking to add creative control to their instant photography.

Battery Life and Power

Battery life can significantly impact the usability of instant cameras. The Fujifilm Instax Mini 12 relies on disposable film packs, while the Polaroid Now+ features a USB-C rechargeable battery that lasts for over 15 film packs. This means that if you prefer a camera with sustainable power options, the Polaroid Now+ may be the better choice. The convenience of being able to recharge the battery is a notable advantage for users who plan to take their camera on extended outings.

Price and Value

The Fujifilm Instax Mini 12 is priced at $127.95, while the Polaroid Now+ is listed at $174.59, marking a price difference of about $46.64. This significant disparity means that the Instax Mini 12 is not only more affordable but also offers a bundle that includes film and accessories, providing greater immediate value for new users. For budget-conscious buyers, the Instax Mini 12 offers a compelling option without compromising on essential features.

Target Audience

Both cameras cater to different target audiences. The Fujifilm Instax Mini 12 is ideal for casual photographers, social events, and users who appreciate immediate gratification from instant prints. Its vibrant design and ease of use make it suitable for younger audiences and those new to photography. Conversely, the Polaroid Now+ targets more experienced users who seek creative control and advanced features in their photography. The added app connectivity and manual controls allow for a more tailored shooting experience, appealing to enthusiasts and those looking to explore the nuances of instant photography.

Which should you buy?

Ultimately, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now+ depends on your priorities as a photographer. If you value affordability and ease of use, the Instax Mini 12, priced at $127.95, is an excellent choice, especially with its included films and accessories. However, if you are looking for more creative control and advanced features, the Polaroid Now+, despite its higher price of $174.59, offers a compelling package that caters to a more serious photography enthusiast. Each camera has its strengths, making it essential to consider what features matter most to you before making a decision.