Fujifilm Instax Mini 12 Instant Camera Blossom vs Polaroid Now+ 3rd Generation I-Type Instant Film
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Blossom wins on battery and design, Polaroid Now+ 3rd Generation I-Type Instant Film wins on sales rank and price.
The Fujifilm Instax Mini 12 is a fun and affordable option for casual photographers, while the Polaroid Now+ offers advanced features for creative control. Choose based on your budget and photography needs.
Why Fujifilm Instax Mini 12 Instant Camera Blossom is better
Price
Fujifilm is $85 cheaper.
Sales Rank
Fujifilm has a better sales rank at 3,283.
Accessories
Fujifilm includes more accessories in the bundle.
Why Polaroid Now+ 3rd Generation I-Type Instant Film is better
Features
Polaroid offers Bluetooth connectivity and creative controls.
Build Quality
Polaroid is made with 40% recycled materials.
Image Quality
Polaroid has an upgraded autofocus system for sharper images.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Blossom | Polaroid Now+ 3rd Generation I-Type Instant Film |
|---|---|---|
| Lens | Fujinon 60mm f/12.7 | Two-lens autofocus |
| Flash | Built-in | Built-in |
| Film Type | Instax Mini | i-Type |
| App Control | No | Yes |
| Auto Exposure | Yes | Yes |
| Color Filters | Included | Not included |
Dimension comparison
Design and Build Quality
The Fujifilm Instax Mini 12 stands out with its colorful and compact design, while the Polaroid Now+ offers a classic look with modern features. The Instax Mini 12 is available in a charming Blossom Pink and includes a stylish carrying case, making it both fun and practical. The camera case not only protects the device but also enhances portability. On the other hand, the Polaroid Now+ features a sleek black design and is made with 40% recycled materials, showcasing its environmentally friendly approach. Both cameras have their unique aesthetic appeal; however, the Fujifilm has a more playful vibe compared to the sophisticated look of the Polaroid.
Features and Functionality
The Fujifilm Instax Mini 12 offers straightforward operation with its Fujinon 60mm f/12.7 lens, auto exposure, and built-in flash, making it user-friendly for instant photography. It produces instant prints, allowing you to capture and share memories immediately. In contrast, the Polaroid Now+ connects to the Polaroid app via Bluetooth, unlocking additional features like remote controls, double-exposure, and manual mode. This makes the Polaroid a more versatile choice for those looking to explore creative photography. If you prefer simplicity over advanced features, the Instax Mini 12 may be more appealing.
Included Accessories
When it comes to accessories, the Fujifilm Instax Mini 12 offers a comprehensive bundle, including 20 sheets of film, a photo album, colorful filters, and various frames. This extensive package allows users to get started immediately and enhances the creative experience. In comparison, the Polaroid Now+ also comes with a solid accessory bundle, including a double pack of color i-Type film and a signature series camera case. While both bundles are valuable, the Fujifilm's offerings may provide more immediate enjoyment for users looking to personalize their photos right out of the box.
Price Point
The Fujifilm Instax Mini 12 is priced at $134.95, making it about 38% less expensive than the Polaroid Now+, which retails for $219.99. This significant price difference may be a deciding factor for many potential buyers, especially those looking for a budget-friendly instant camera. While the Polaroid offers advanced features and connectivity, the cost may deter casual users who are simply interested in capturing moments without needing extensive capabilities.
Sales Rank and Popularity
In terms of sales rank, the Fujifilm Instax Mini 12 is currently ranked at 3,283, indicating a strong popularity among buyers. This suggests that many users appreciate its functionality and design. The Polaroid Now+, while still a reputable product, has a lower sales rank of 25,739. This difference in popularity may influence buyer confidence, as a higher sales rank often correlates with positive user experiences and satisfaction.
User Experience and Ease of Use
The Fujifilm Instax Mini 12 is designed for ease of use, making it ideal for beginners and casual photographers. Its auto exposure feature ensures that users can capture great shots without any technical know-how. Conversely, the Polaroid Now+ offers a more complex experience, catering to users who want to experiment with various photography techniques. While this can be advantageous for experienced photographers, it may overwhelm those who prefer a more straightforward approach. Ultimately, the best choice depends on the user's comfort level with technology and photography.
Image Quality
Both the Fujifilm Instax Mini 12 and the Polaroid Now+ deliver instant prints that capture memories beautifully. The Instax Mini 12's instant film produces vibrant colors and sharp images, making it excellent for fun, casual photography. The Polaroid Now+, with its upgraded two-lens autofocus system, aims for sharper pictures and improved light meter positioning. This advancement may appeal to users who prioritize image quality in their instant photography. However, both cameras provide an enjoyable experience with unique image characteristics, making them suitable for different preferences.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now+ ultimately depends on your photography style and budget. If you're looking for a fun, affordable, and user-friendly instant camera, the Fujifilm Instax Mini 12 at $134.95 is an excellent choice, especially given its higher sales rank and extensive accessory bundle. On the other hand, if you desire a camera that offers advanced features and creative control through app connectivity, the Polaroid Now+ may justify its higher price of $219.99. Consider your priorities and preferences to make the best decision for your instant photography needs.

