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Fujifilm Instax Mini 12 Instant Camera Bundle with vs Polaroid Now+ Generation 2 - Camera + Film Bundle

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Bundle with wins on film count and battery life, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on sales rank and price.

The Fujifilm Instax Mini 12 offers a better value with more film and ease of use, while the Polaroid Now+ provides advanced features for creative control.

Why Fujifilm Instax Mini 12 Instant Camera Bundle with is better

Price

Fujifilm is $7 cheaper than Polaroid.

Film Supply

Fujifilm includes 60 sheets of film compared to Polaroid's 16.

Ease of Use

Fujifilm is designed for straightforward photography.

Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better

Creative Features

Polaroid offers app connectivity and manual controls.

Build Quality

Polaroid is made from 40% recycled materials.

Lens Filters

Polaroid includes a bonus lens filter kit.

Overall score

Fujifilm Instax Mini 12 Instant Camera Bundle with
85
Polaroid Now+ Generation 2 - Camera + Film Bundle
75

Specifications

SpecFujifilm Instax Mini 12 Instant Camera Bundle withPolaroid Now+ Generation 2 - Camera + Film Bundle
Auto ExposureYesYes
Selfie ModeYesNo
App ControlNoYes
Flash ControlAutomaticManual
Included AccessoriesYesYes

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera Bundle withPolaroid Now+ Generation 2 - Camera + Film Bundle

Overview

The Fujifilm Instax Mini 12 Instant Camera Bundle is priced at $167.95, while the Polaroid Now+ Generation 2 camera and film bundle costs $174.99. The Fujifilm option is about 4% cheaper than the Polaroid, making it a potentially more budget-friendly choice for instant photography enthusiasts.

The Fujifilm Instax Mini 12 is designed to be user-friendly and comes with a comprehensive bundle, including film, batteries, and accessories. In contrast, the Polaroid Now+ Generation 2 focuses on creative control with app connectivity and various shooting features, appealing to those who enjoy a more hands-on photographic experience.

Design and Build Quality

When it comes to design, the Fujifilm Instax Mini 12 is described as playful and colorful, embodying a compact and lightweight form perfect for on-the-go photography. Its protective case ensures safety during travel. The Polaroid Now+ Generation 2 features a classic design and is made with 40% recycled plastic, reflecting a commitment to sustainability.

While both cameras have their unique aesthetic appeal, the Fujifilm's design is more geared toward casual use and fun moments, whereas the Polaroid's build quality communicates a more traditional and slightly heavier feel. This difference may influence user preference depending on whether portability or environmental impact is a priority.

Features and Functionality

The Fujifilm Instax Mini 12 includes automatic exposure and flash control, allowing users to simply point and shoot without fiddling with settings. It also features a selfie mode with a mirror and comes with a variety of accessories, including a photo album and multi-color frames.

On the other hand, the Polaroid Now+ Generation 2 enhances user creativity with its Bluetooth-connected app. This app allows for full manual control, including double exposure and light painting features. The Polaroid also includes a bonus lens filter kit, which adds versatility to the photography experience. While both cameras offer unique functionalities, the Polaroid seems to cater more to users looking for creative flexibility.

Film and Instant Print Quality

The Fujifilm Instax Mini 12 bundle includes a value pack of 60 sheets of instant film, ensuring users can capture numerous moments right out of the box. This generous film supply promotes extensive use without the immediate need for additional purchases.

In comparison, the Polaroid Now+ Generation 2 comes with a smaller film bundle of 16 color photos. Although the quality of Polaroid prints is renowned for its nostalgic feel, the limited film supply may require users to invest in more film sooner. For those looking to take many photos, the Fujifilm option offers greater value in terms of film availability.

User Experience

The Fujifilm Instax Mini 12 is designed for ease of use, making it suitable for everyone, from children to adults. Its automatic settings allow for stress-free photography, perfect for parties and gatherings. The included accessories, like the camera strap and protective case, enhance the overall user experience by adding convenience and style.

In contrast, the Polaroid Now+ Generation 2 targets users who enjoy a more engaged shooting experience. The app connectivity offers a range of creative options, but it may not be as intuitive for those who prefer straightforward instant photography. The dual lens autofocus system aims to improve shot quality, but it may require a learning curve for some users.

Pricing and Value

The Fujifilm Instax Mini 12 is priced at $167.95, making it a competitive option within the instant camera market. This camera provides a complete bundle with ample film, which can be seen as excellent value for money, especially for casual photographers.

Meanwhile, the Polaroid Now+ Generation 2 is priced at $174.99, which is about $7 more than the Fujifilm. While the Polaroid offers unique features like app connectivity and manual controls, the higher price point may not justify the extra cost for users primarily interested in straightforward instant photography. Therefore, the Fujifilm bundle offers better overall value for those focused on quantity and ease of use.

Brand Reputation and Sales Rank

Fujifilm's Instax Mini series has consistently garnered positive attention, holding a sales rank of 5,078, indicating strong popularity and consumer trust in its instant photography products. The extensive bundle further solidifies its reputation as a reliable choice for instant cameras.

In contrast, the Polaroid Now+ Generation 2 has a sales rank of 23,248, suggesting it’s less favored among consumers in comparison. While Polaroid is a well-known brand with a long history in instant photography, this lower rank might make potential buyers consider if it meets their expectations in terms of quality and features.

Which should you buy?

Ultimately, the decision between the Fujifilm Instax Mini 12 and the Polaroid Now+ Generation 2 comes down to personal preferences and photography needs. If you prioritize ease of use, a comprehensive bundle, and a larger supply of instant film, the Fujifilm Instax Mini 12 is the better choice, especially given its lower price of $167.95.

Conversely, if you are a creative photographer seeking advanced features and are willing to invest a little more for a connected experience, the Polaroid Now+ Generation 2 could be appealing at $174.99. However, for many casual users, the Fujifilm offers a more satisfying overall experience.