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Fujifilm Instax Mini 12 Instant Camera Clay White vs Fujifilm Instax Mini 12 Instant Camera Lilac

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Clay White wins on price and film sheets, Fujifilm Instax Mini 12 Instant Camera Lilac wins on sales rank.

The Fujifilm Instax Mini 12 Instant Camera Clay White offers more film and accessories, making it a better value overall, while the Lilac Purple version is more budget-friendly.

Why Fujifilm Instax Mini 12 Instant Camera Clay White is better

More Film

60 sheets vs 40 sheets

Accessory Bundle

Includes travel case and photo album

Versatile Design

Appeals to a wider audience

Why Fujifilm Instax Mini 12 Instant Camera Lilac is better

Lower Price

$123.00 vs $171.95

Selfie Features

Built-in selfie mirror and Close-Up Mode

Compact Design

Lighter and more portable

Overall score

Fujifilm Instax Mini 12 Instant Camera Clay White
85
Fujifilm Instax Mini 12 Instant Camera Lilac
75

Specifications

SpecFujifilm Instax Mini 12 Instant Camera Clay WhiteFujifilm Instax Mini 12 Instant Camera Lilac
Camera TypeInstantInstant
Print Size2x3 inches2x3 inches
Auto ExposureYesYes
Selfie ModeNoYes
Included AccessoriesTravel case, albumUSB drive, cleaning cloth

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera Clay WhiteFujifilm Instax Mini 12 Instant Camera Lilac

Overview of the Fujifilm Instax Mini 12 Instant Cameras

The Fujifilm Instax Mini 12 Instant Camera Clay White bundle is priced at $171.95, while the Lilac Purple version is significantly cheaper at $123.00, making it about 28% less expensive. Both models are designed for instant photography, but they cater to different user needs and preferences with their unique features and accompanying accessories.

Design and Aesthetics

The Fujifilm Instax Mini 12 Instant Camera Clay White offers a classic look with a clean, neutral color that appeals to a wide audience. It is complemented by a stylish accessory bundle, including a sturdy travel case and a photo album. In contrast, the Lilac Purple version boasts a vibrant color that may attract younger users or those looking for a more playful aesthetic. Ultimately, the choice between these two designs comes down to personal preference, but both are visually appealing and functional.

Accessories and Bundles

The Clay White bundle includes an impressive 60 sheets of Fujifilm Instax film, along with a complete accessory set featuring a travel case and a 64-photo album. This comprehensive package is ideal for users who want to start capturing memories right away and organize their prints. On the other hand, the Lilac Purple version comes with 40 sheets of film and a Sandisk 32 GB USB flash drive, which is a practical addition for users who want to digitize their memories. While the Clay White bundle offers more film and accessories, the Lilac Purple version provides a tool for convenient storage and sharing.

Photographing Experience

Both instant cameras are designed for ease of use, featuring automatic exposure and simple controls. The Clay White model emphasizes a fun, colorful approach to photography, making it a great choice for casual users and kids. It allows users to capture vibrant 2”x3” prints in seconds. Meanwhile, the Lilac Purple version includes a built-in selfie mirror and Close-Up Mode, enhancing its suitability for selfies and detailed shots. This feature makes it especially appealing to teenagers and young adults who enjoy capturing and sharing personal moments.

Image Quality

When it comes to image quality, both Fujifilm Instax Mini 12 cameras promise bright, vibrant prints. The Clay White model, with its 60 sheets of film, ensures that users can take plenty of photos without worrying about running out. It is designed for clear and colorful images in various settings, including dim lighting. The Lilac Purple model also boasts automatic exposure adjustments, ensuring that photos remain bright and clear. Users can expect high-quality prints from both cameras, but the Clay White bundle offers a greater volume of film, allowing for more opportunities to capture those perfect moments.

Target Audience

The Clay White bundle is marketed as a versatile option suitable for a range of occasions, from birthdays to holidays and everyday fun. Its comprehensive accessory set makes it a thoughtful gift for anyone interested in photography. Conversely, the Lilac Purple version targets a younger demographic, particularly those interested in selfies and social media sharing. Its lighter price point and built-in features make it an attractive option for younger users who may be more budget-conscious.

Price Comparison

The price difference between the two models is significant, with the Clay White bundle retailing at $171.95 and the Lilac Purple version at $123.00. This results in a difference of about $48, making the Lilac Purple camera approximately 28% cheaper. While the Clay White model offers more film and accessories, the Lilac Purple version provides a more budget-friendly choice, appealing to those who may not need the extra features or film quantity.

Which should you buy?

Deciding between the Fujifilm Instax Mini 12 Instant Camera Clay White and the Lilac Purple version ultimately depends on your needs and budget. If you seek a more comprehensive package with additional film and accessories, the Clay White bundle is worth its higher price. However, if you prefer a more affordable option that still delivers quality and fun features, the Lilac Purple camera is an excellent choice. Both models provide vibrant, instant prints, making them suitable for capturing memories in style.