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Fujifilm Instax Mini 12 Instant Camera Clay White vs Polaroid Now+ 3rd Generation I-Type Instant Film

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Clay White wins on film sheets and battery, Polaroid Now+ 3rd Generation I-Type Instant Film wins on rank and price.

The Fujifilm Instax Mini 12 offers a more affordable and user-friendly option for instant photography, while the Polaroid Now+ provides advanced features for creative control. Overall, the Instax Mini 12 is the better choice for casual users.

Why Fujifilm Instax Mini 12 Instant Camera Clay White is better

Price

Instax Mini 12 is $171.95, cheaper than Now+ at $219.99.

User-Friendliness

Instax Mini 12 is designed for easy use, ideal for beginners.

Included Accessories

Instax Mini 12 comes with a travel case and 60 sheets of film.

Why Polaroid Now+ 3rd Generation I-Type Instant Film is better

Creative Features

Now+ offers Bluetooth connectivity for enhanced control.

Photo Size

Now+ produces larger, full-sized Polaroid prints.

Build Quality

Now+ has a more traditional and sleek design.

Overall score

Fujifilm Instax Mini 12 Instant Camera Clay White
85
Polaroid Now+ 3rd Generation I-Type Instant Film
75

Specifications

SpecFujifilm Instax Mini 12 Instant Camera Clay WhitePolaroid Now+ 3rd Generation I-Type Instant Film
LensFujinon 60mmTwo-lens autofocus
ConnectivityNoneBluetooth
Photo Size2x3 inches3x4 inches
Auto ExposureYesYes
AccessoriesTravel case, albumCamera case, strap

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera Clay WhitePolaroid Now+ 3rd Generation I-Type Instant Film

Overview of the Fujifilm Instax Mini 12 and Polaroid Now+

The Fujifilm Instax Mini 12 is priced at $171.95, while the Polaroid Now+ is available for $219.99, making the Instax Mini 12 about 22% cheaper. Both cameras offer instant photography but cater to different user preferences and creative needs. The Instax Mini 12 is designed for users looking for simplicity and fun, while the Polaroid Now+ appeals to those seeking enhanced creative features through app connectivity.

Design and Build Quality

The Fujifilm Instax Mini 12 showcases a fun and colorful design, perfect for casual photography. Its lightweight build makes it an excellent option for kids and teens. Contrasting this, the Polaroid Now+ boasts a sleek black finish and a more traditional camera shape, which may appeal to adults and photography enthusiasts. Both cameras include accessories; the Instax Mini 12 comes with a sturdy travel case and a photo album, while the Now+ includes a signature camera case and a wrist strap for added convenience.

Features and Functionality

The Instax Mini 12 features a Fujinon 60mm lens and auto exposure, making it easy to capture bright 2”x3” photos instantly. In comparison, the Polaroid Now+ incorporates Bluetooth connectivity that unlocks creative possibilities through the Polaroid app. Users can access features like aperture priority and self-timer modes, enhancing their shooting experience. While the Instax Mini 12 is straightforward and user-friendly, the Polaroid Now+ caters to those who want a greater level of control over their photography.

Film and Photo Quality

The Fujifilm Instax Mini 12 comes bundled with a Fujifilm Instax Mini Film Value Pack containing 60 sheets, allowing users to print high-quality photos immediately. Each photo develops right before your eyes, ensuring a vibrant and smudge-free result. The Polaroid Now+ utilizes Polaroid i-Type and 600 film, enabling users to create classic, full-sized Polaroid pictures. While both cameras deliver instant prints, the choice between credit-card-sized images from the Instax Mini 12 and larger Polaroid prints may influence user preference.

User Experience and Ease of Use

The Instax Mini 12 is designed with simplicity in mind, making it an ideal choice for beginners and casual photographers. Its automatic exposure system and straightforward controls allow users to capture memorable moments effortlessly. Conversely, the Polaroid Now+ is slightly more complex due to its app connectivity and additional features. This complexity may be appealing for creative users looking to explore photography but could be overwhelming for those who prefer a straightforward approach.

Price Comparison

At $171.95, the Fujifilm Instax Mini 12 provides a cost-effective option for instant photography, especially considering it comes with 60 sheets of film and several accessories. The Polaroid Now+ retails at $219.99, making it about 22% more expensive than the Instax Mini 12. While both cameras offer unique features, the price difference may be a crucial factor for consumers on a budget or those looking for a comprehensive instant photography package.

Sales Rank and Popularity

The Fujifilm Instax Mini 12 has a sales rank of 1243, indicating its popularity among buyers in the instant camera category. In contrast, the Polaroid Now+ has a higher sales rank of 25739, suggesting it may not resonate as well with the current market despite its advanced features. This discrepancy could reflect the Instax Mini 12's appeal to families and casual users looking for an easy-to-use instant camera.

Which should you buy?

Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now+ largely depends on your photography style and preferences. If you seek a fun, user-friendly camera that provides instant prints with minimal fuss, the Instax Mini 12 is the better choice, especially at a price of $171.95. However, if you desire more creative control and are willing to invest in a camera with Bluetooth connectivity and advanced features, the Polaroid Now+ at $219.99 could be worth the extra cost. Consider how you plan to use the camera and which features are most important to you before making your decision.