Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now+ 3rd Generation I-Type Instant Film
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film sheets and battery life, Polaroid Now+ 3rd Generation I-Type Instant Film wins on sales rank and price.
The Fujifilm Instax Mini 12 offers better value with a lower price and more accessories, while the Polaroid Now+ provides advanced features for tech-savvy users.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Price
Instax Mini 12 is $70 cheaper.
Accessories
Includes a comprehensive bundle of accessories.
User-Friendliness
Designed for casual users with automatic features.
Why Polaroid Now+ 3rd Generation I-Type Instant Film is better
Technology
Offers Bluetooth connectivity and app control.
Creative Control
Provides advanced photography features.
Build Quality
Made with 40% recycled materials.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now+ 3rd Generation I-Type Instant Film |
|---|---|---|
| Camera Type | Instant | Instant |
| Flash | Built-in | Built-in |
| Selfie Mode | Yes | No |
| Bluetooth | No | Yes |
| Film Type | Instax Mini | i-Type, 600 |
Dimension comparison
Price Comparison
The Fujifilm Instax Mini 12 is priced at $149.95, making it about 32% cheaper than the Polaroid Now+, which retails for $219.99. This price difference can be significant for buyers on a budget or those looking for a gift. The lower price of the Instax Mini 12 does not mean it lacks features; it comes bundled with a variety of accessories, enhancing the overall value. In contrast, while the Polaroid Now+ offers advanced features such as Bluetooth connectivity and app integration, its higher price reflects these additional capabilities. Hence, budget-conscious consumers might lean towards the Fujifilm offering.
Features and Accessories
The Fujifilm Instax Mini 12 comes with a robust set of accessories, including a carrying case, 40 sheets of film, a photo album, color filters, and assorted frames. This bundle creates a comprehensive package for anyone enthusiastic about instant photography. The Polaroid Now+ includes a double pack of color i-Type film and a hard case, but lacks the extensive accessory offerings of the Instax Mini 12. Buyers of the Instax Mini 12 can enjoy not only the camera itself but also various creative enhancements, making it ideal for those who wish to dive right into instant photography with all necessary gear included.
Camera Technology
The Polaroid Now+ features advanced technology, such as Bluetooth connectivity, allowing users to control the camera through an app. This connectivity unlocks features like aperture priority, remote controls, and double-exposure options, giving photographers greater creative control. On the other hand, the Fujifilm Instax Mini 12 boasts a built-in flash, automatic exposure, and a selfie mirror, making it user-friendly, especially for casual users. While both cameras deliver instant prints, the Polaroid Now+ is better suited for those who appreciate a blend of classic analog and modern tech.
User Experience
The Fujifilm Instax Mini 12 is designed for simplicity and ease of use. With its automatic exposure function and built-in flash, users can capture images quickly and effectively, even in low-light conditions. The camera's selfie mode further enhances user experience, making it particularly appealing for social events. In contrast, the Polaroid Now+ requires more engagement due to its app-based features, which may appeal to tech-savvy users but could be overwhelming for those seeking straightforward functionality. Overall, the Instax Mini 12 is likely to be more accessible for beginners.
Build Quality and Design
Both cameras feature unique designs; the Fujifilm Instax Mini 12 has a colorful, compact build perfect for fun photography, while the Polaroid Now+ embraces a more classic aesthetic in black, which is stylish and timeless. The Instax Mini 12 also includes a fashionable carrying case designed for protection and ease of transport, enhancing its usability for on-the-go photography. Although the Polaroid Now+ is made with 40% recycled materials, which is an eco-friendly consideration, the Instax Mini 12's vibrant design and included accessories may make it more appealing for casual users looking for a fun and functional camera.
Film Compatibility
The Fujifilm Instax Mini 12 utilizes Instax Mini film, which is known for producing credit-card-sized prints that develop quickly and are easy to share. This type of film can be found readily at various retailers, and the included 40 sheets make it an excellent starter pack. The Polaroid Now+ is compatible with both i-Type film and 600 Film, offering versatility for those who may already own Polaroid film. However, the availability of film types can vary, and some users may find Instax Mini film more accessible. For consumers focused on ease of use and availability, the Fujifilm Instax Mini 12 may have the edge.
Customer Reception
The Fujifilm Instax Mini 12 has a sales rank of 10,258, indicating a strong popularity among consumers who appreciate its combination of fun features and value. In contrast, the Polaroid Now+, with a sales rank of 25,739, suggests that while it has its own following, it may not be as widely adopted as the Fujifilm model. This difference in sales rank could reflect the Instax Mini 12’s advantage in price and bundled accessories, making it a more attractive option for first-time instant camera buyers.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now+ ultimately depends on your preferences and needs. If you are looking for a budget-friendly option with a comprehensive accessory bundle, the Fujifilm Instax Mini 12 is clearly the better choice at $149.95. However, if you value advanced features such as Bluetooth connectivity and creative controls, the Polaroid Now+ offers a more sophisticated photography experience for $219.99. Each camera has its strengths, so consider what features matter most to you before making a decision.

