Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film count and sales rank, Polaroid Now 2nd Generation I-Type Instant Camera wins on battery.
The Fujifilm Instax Mini 12 offers a better value with more film and a lower price, while the Polaroid Now provides unique features for creative photography.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Price
Fujifilm is $12 cheaper.
Film Count
Fujifilm includes 40 sheets vs 16.
Bestseller Rank
Fujifilm ranks 851 vs Polaroid at 8124.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Charging
Polaroid has USB-C charging.
Double Exposure
Polaroid offers creative double exposure.
Build Material
Polaroid uses 40% recycled materials.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Lens | 60mm f/12.7 | Dual Lens |
| Selfie Mode | Yes | No |
| Film Type | Instax Mini | i-Type |
| Battery Type | 2 AA | Li-ion USB-C |
| Weight | Light | Medium |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now
The Fujifilm Instax Mini 12 is priced at $157.95, making it about 7.4% cheaper than the Polaroid Now at $169.99. Both cameras cater to instant photography enthusiasts, but they offer different features and styles that may appeal to varying preferences.
The Fujifilm Instax Mini 12 is designed for selfie shooters and includes a value pack with 40 sheets of film, a stylish carrying case, and additional accessories. In contrast, the Polaroid Now focuses on simplicity and creativity, featuring double exposure capabilities and a more environmentally friendly design, constructed with 40% recycled materials.
Design and Build Quality
When comparing the design and build quality, both cameras feature vibrant colors, but their aesthetic choices differ significantly. The Fujifilm Instax Mini 12 comes in a playful lilac purple, designed to be compact and colorful, appealing to a younger audience or those looking for a fun accessory. Its carrying case is made from vegan leather, emphasizing both style and practicality.
The Polaroid Now, meanwhile, sports a sleek black finish that evokes a classic yet modern feel. It is constructed with 40% recycled materials, which not only reduces environmental impact but also gives it a unique character. The design is straightforward, ensuring that capturing moments is easy and intuitive.
Features and Functionality
Both cameras offer distinct features that enhance the instant photography experience. The Fujifilm Instax Mini 12 boasts an automatic exposure function, which eliminates the need for manual adjustments based on lighting conditions, allowing users to focus solely on capturing the moment. Additionally, it has a dedicated selfie mode that lets you extend the lens barrel for close-up shots, making it ideal for personal portraits.
Conversely, the Polaroid Now introduces a dual lens autofocus system that ensures sharp images regardless of the distance. It also offers a self-timer and a double exposure mode, allowing for creative photography by layering two images in one shot. This versatility can be particularly appealing for those who enjoy experimenting with their photography.
Film and Print Quality
Film quality is crucial for instant cameras, and both products come with their own film packs. The Fujifilm Instax Mini 12 includes a total of 40 sheets of Fujifilm instax mini film, which delivers credit card-sized prints that develop quickly right before your eyes. This instant gratification is a key selling point for many users who appreciate the tangible results of their photography.
On the other hand, the Polaroid Now comes with a double pack of Color i-Type film, providing 16 photos. While this is fewer than what the Fujifilm offers in its bundle, Polaroid's film is known for its unique color saturation and vintage aesthetic. This could attract users looking for a more classic instant photography experience.
Battery Life and Charging
Battery life and charging methods can significantly affect usability, especially for those who take their cameras on the go. The Fujifilm Instax Mini 12 operates on 2 AA batteries, which are easy to replace, ensuring that users can continue shooting without waiting for a recharge.
In contrast, the Polaroid Now features a built-in lithium-ion battery that charges via USB-C. This modern charging method allows for quick and convenient recharging, making it a suitable choice for users who prefer not to carry spare batteries. The inclusion of a USB-C cable also reflects a shift towards more sustainable and efficient energy solutions.
Price Comparison
Pricing is a vital factor for many consumers, and here the Fujifilm Instax Mini 12 has a notable edge. At $157.95, it is approximately $12 cheaper than the Polaroid Now, which retails for $169.99. This price difference may seem small, but it represents about a 7.4% saving for those choosing the Fujifilm option. For budget-conscious buyers, this could sway the decision towards the Instax Mini 12, especially considering it includes more film in its bundle.
Bestselling Status
Both cameras have made their mark in the market, but they hold different positions in sales rankings. The Fujifilm Instax Mini 12 has a bestseller rank of 851, indicating its popularity among consumers. Meanwhile, the Polaroid Now ranks at 8124, suggesting it may not be as widely favored or recognized in the instant camera market at this time.
This difference in ranking could reflect various factors, including brand loyalty, marketing strategies, and user preferences for design and features. For potential buyers, these rankings can provide insight into consumer trends and product reliability.
Which should you buy?
Ultimately, the choice between the Fujifilm Instax Mini 12 and the Polaroid Now comes down to personal preference and intended use. If you prioritize a lower price, a higher film count, and a fun, playful design, the Fujifilm Instax Mini 12 is the clear winner. However, if you seek a more versatile camera with unique features like double exposure and a modern charging system, the Polaroid Now may be the better option. Each camera has its strengths, making them appealing to different types of instant photography enthusiasts.

