Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now 3rd Generation i-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film and sales rank, Polaroid Now 3rd Generation i-Type Instant Camera wins on price.
The Fujifilm Instax Mini 12 offers better value with more film and accessories, making it a superior choice for most users.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Film Quantity
Fujifilm includes 40 sheets compared to Polaroid's 8 sheets.
Accessories
Fujifilm offers a comprehensive bundle including a case and photo album.
Sales Rank
Fujifilm has a significantly better sales rank at 851.
Why Polaroid Now 3rd Generation i-Type Instant Camera is better
Design
Polaroid has a classic and timeless design.
Advanced Features
Polaroid offers advanced autofocus and creative modes.
Brand Heritage
Polaroid is known for its iconic instant photography.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now 3rd Generation i-Type Instant Camera |
|---|---|---|
| Lens | Fujinon 60mm f/12.7 | Two-lens autofocus |
| Film Type | Instax Mini | i-Type |
| Selfie Mode | Yes | No |
| Battery | 2 AA batteries | Rechargeable |
| Weight | Lightweight | Moderate |
Dimension comparison
Design and Aesthetics
The Fujifilm Instax Mini 12 Instant Camera is designed in a vibrant lilac purple, making it visually appealing and fun to use. In contrast, the Polaroid Now 3rd Generation i-Type Instant Camera comes in a classic black finish, appealing to those who prefer a more traditional look. The Instax Mini 12's playful design is perfect for younger users and those looking to make a statement, while the Polaroid Now maintains a timeless elegance. The choice between these two designs ultimately depends on personal style, with the Instax Mini 12 being slightly more colorful and youthful, while the Polaroid Now offers a sophisticated charm.
Features and Functionality
The Fujifilm Instax Mini 12 includes a Fujinon 60mm f/12.7 lens, which allows for easy shooting with its automatic exposure feature. This makes it user-friendly, especially for those new to instant photography. The camera also emphasizes selfies, allowing users to shoot from as close as 11.8 inches. On the other hand, the Polaroid Now 3rd Generation features a more advanced autofocus system, improved light meter position, and options for double exposure and self-timer modes. While both cameras cater to instant photography enthusiasts, the Polaroid's additional features may appeal to more experienced users looking for creative versatility.
Film and Printing Options
The Fujifilm Instax Mini 12 comes bundled with 40 sheets of Instax Mini film, providing ample opportunities for instant prints. Each photo is credit card-sized, making them easy to share and carry. The Polaroid Now includes only 8 i-Type color film sheets in its bundle, which is significantly less than the Fujifilm offering. This means that the Instax Mini 12 provides about 400% more film in its package, making it a better value for users who want to take multiple pictures in one outing.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $157.95, while the Polaroid Now is slightly cheaper at $153.99. This makes the Polaroid about 2% more affordable than the Fujifilm. However, considering the substantial difference in film quantity, the overall cost-effectiveness of the Fujifilm becomes apparent. If a user plans to take a lot of photos, the initial price difference may be offset by the higher film quantity included with the Fujifilm package.
Usability and User Experience
Both cameras are designed with usability in mind, but they cater to different audiences. The Fujifilm Instax Mini 12, with its automatic exposure and selfie mode, is particularly user-friendly for beginners. In contrast, the Polaroid Now’s enhanced features may attract users who prefer a more hands-on approach to photography. The Polaroid’s two-lens autofocus system and better light meter positioning allow for sharper images in varied lighting conditions, which can enhance the user experience for those familiar with instant photography.
Accessories and Bundles
The Fujifilm Instax Mini 12 comes with a variety of accessories, including a stylish carrying case made from vegan leather and a photo album that holds up to 64 pictures. This comprehensive bundle enhances the overall value and functionality of the camera. In comparison, the Polaroid Now includes fewer accessories, such as a wrist strap and a lens cleaning cloth. While the Polaroid does have some useful add-ons, the Fujifilm’s extensive bundle may be more appealing to users looking for a complete package.
Brand Reputation and Sales Rank
In terms of market performance, the Fujifilm Instax Mini 12 has a sales rank of 851, indicating its popularity within the instant camera category. The Polaroid Now, however, has a higher sales rank of 17,939, suggesting it is less favored among consumers compared to the Fujifilm model. This could reflect broader brand loyalty to Fujifilm in the instant camera market, which might influence potential buyers in their decision-making.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 Instant Camera and the Polaroid Now 3rd Generation i-Type Instant Camera comes down to personal preferences and photography needs. The Fujifilm offers a vibrant design, superior film quantity, and a comprehensive accessory bundle, making it a great choice for users who prioritize ease of use and immediate access to prints. Alternatively, the Polaroid Now boasts advanced features that may appeal more to experienced photographers seeking creative options. Ultimately, if you want a more complete package with better film value, the Fujifilm is the way to go. However, if you prefer a classic design with advanced functionalities, you might lean towards the Polaroid.

