Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now+ 3rd Generation I-Type Instant Film
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film count and battery life, Polaroid Now+ 3rd Generation I-Type Instant Film wins on sales rank and price.
The Fujifilm Instax Mini 12 offers a more affordable and user-friendly experience, while the Polaroid Now+ provides advanced features for creative control.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Price
Fujifilm Instax Mini 12 is $157.95, 28% cheaper than Polaroid Now+
User Experience
Fujifilm is designed for straightforward operation, ideal for casual users
Sales Rank
Fujifilm has a better sales rank of 851 compared to Polaroid's 25,739
Why Polaroid Now+ 3rd Generation I-Type Instant Film is better
Creative Features
Polaroid Now+ offers Bluetooth connectivity for advanced photography options
Film Compatibility
Polaroid supports both i-Type and 600 Film for more versatility
Build Quality
Polaroid is made with 40% recycled materials, emphasizing sustainability
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now+ 3rd Generation I-Type Instant Film |
|---|---|---|
| Lens | 60mm f/12.7 | Two-lens autofocus |
| Flash | Built-in | Built-in |
| Selfie Mode | Yes | No |
| App Control | No | Yes |
| Film Type | Instax Mini | i-Type & 600 |
Dimension comparison
Overview of the Fujifilm Instax Mini 12 and Polaroid Now+
When comparing the Fujifilm Instax Mini 12 and the Polaroid Now+, the Fujifilm option is about 28% cheaper, priced at $157.95 versus the Polaroid's $219.99. Both instant cameras cater to photography enthusiasts but differ in features and user experience. The Fujifilm Instax Mini 12 focuses on simplicity and fun, while the Polaroid Now+ offers advanced connectivity and creative options.
Design and Build Quality
The Fujifilm Instax Mini 12 features a stylish lilac purple design, making it stand out as a trendy choice for casual photographers. Its compact form is not only aesthetically pleasing but also practical for portability. In contrast, the Polaroid Now+ has a more classic black design that emphasizes a retro vibe. Both cameras are built with user-friendliness in mind, but the Polaroid's construction includes 40% recycled materials, reflecting a commitment to sustainability.
Photography Features
In terms of photography capabilities, the Fujifilm Instax Mini 12 is designed for straightforward operation with its automatic exposure function, allowing users to capture images without manual adjustments. It also includes a built-in mirror for selfies, which is a unique feature for those who love self-portraits. On the other hand, the Polaroid Now+ offers enhanced creative control through Bluetooth connectivity with the Polaroid app. This allows access to various modes such as aperture priority and double exposure, appealing to users looking for more flexibility in their photography.
Film and Print Quality
The Fujifilm Instax Mini 12 comes with a value pack of 40 sheets of instant film, designed specifically for the camera, ensuring vibrant and quality prints. Each photo is credit card-sized, perfect for easy sharing. In comparison, the Polaroid Now+ is compatible with both i-Type Film and 600 Film, giving users more options for film types. However, it does not come with film included in its bundle, which might lead to additional costs for first-time buyers.
User Experience
Both cameras are designed with ease of use in mind, but they cater to different types of users. The Fujifilm Instax Mini 12 is ideal for those who want a no-fuss experience, perfect for parties and gatherings where instant prints are the main attraction. It’s particularly appealing for younger users or casual photographers. Conversely, the Polaroid Now+ is better suited for those who enjoy exploring their creativity, as its app integration allows for a more personalized shooting experience, albeit with a steeper learning curve.
Price Comparison
The price difference between the two cameras is significant. The Fujifilm Instax Mini 12 is available for $157.95, which is about 28% less expensive than the Polaroid Now+ at $219.99. This price difference could be a deciding factor for budget-conscious consumers or those new to instant photography who are not ready to invest heavily in more complex features.
Popularity and Sales Rank
In terms of sales rank, the Fujifilm Instax Mini 12 is currently sitting at a rank of 851, indicating its popularity among buyers. This is a strong signal of consumer satisfaction and reliability. Meanwhile, the Polaroid Now+ has a sales rank of 25,739, suggesting it may not be as popular at this time despite its advanced features. This discrepancy could influence buyer decisions, as many consumers prefer products that are well-reviewed and frequently purchased.
Which should you buy?
Ultimately, the decision between the Fujifilm Instax Mini 12 and the Polaroid Now+ hinges on individual preferences and usage scenarios. If you're looking for a fun, easy-to-use camera that instantly produces prints for social occasions, the Fujifilm Instax Mini 12 is an excellent choice at a better price point. However, if you value creative features and advanced control over your photography, the Polaroid Now+ may be worth the higher investment. Consider what aspects of instant photography are most important to you before making your choice.

