Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now 2nd Generation I-Type Instant Camera
Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film count, Polaroid Now 2nd Generation I-Type Instant Camera wins on price.
The Fujifilm Instax Mini 12 offers better value and ease of use, while the Polaroid Now provides more creative features. Overall, the Instax Mini 12 is the better choice for casual users.
Why Fujifilm Instax Mini 12 Instant Camera Lilac is better
Price
Instax Mini 12 is $123.00, cheaper than Polaroid Now at $169.99.
Film Quantity
Instax Mini 12 includes 40 sheets of film compared to 16 for Polaroid Now.
Ease of Use
Instax Mini 12 features a simple twist-and-shoot design.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Creative Features
Polaroid Now offers double exposure and self-timer.
Build Quality
Polaroid Now has a more retro and durable design.
Battery Type
Polaroid Now has a rechargeable battery via USB-C.
Overall score
Specifications
| Spec | Fujifilm Instax Mini 12 Instant Camera Lilac | Polaroid Now 2nd Generation I-Type Instant Camera |
|---|---|---|
| Brand | Fujifilm | Polaroid |
| Image Size | 2" x 3" | 3.5" x 4.25" |
| Flash Type | Automatic | Accurate |
| Selfie Mode | Yes | Yes |
| Charging | N/A | USB-C |
Dimension comparison
Design and Aesthetics
The Fujifilm Instax Mini 12 has a vibrant lilac purple design, while the Polaroid Now 2nd Generation comes in a classic black. The choice of color can influence your decision based on personal style. The Instax Mini 12 is lightweight and easy to carry, making it ideal for on-the-go photography, while the Polaroid Now, with its slightly bulkier build, offers a more retro camera feel. Both cameras are designed for ease of use, but the Instax Mini 12 leans more towards fun and playful aesthetics, appealing to a younger audience or casual users, whereas the Polaroid Now projects a nostalgic vibe that might attract dedicated photography enthusiasts.
Features and Functionality
The Fujifilm Instax Mini 12 features automatic exposure and flash, ensuring vibrant prints regardless of lighting conditions. This makes it particularly user-friendly for those who may not be adept at adjusting camera settings. In contrast, the Polaroid Now offers features like double exposure and a self-timer, allowing for more creative options in photography. While the Instax Mini 12 focuses on simplicity and ease of use, the Polaroid Now caters to those looking for versatility and artistic expression. Each camera has unique features that appeal to different types of photographers, whether you prioritize ease or creativity.
Image Quality
When it comes to image quality, both cameras produce instant prints, but they have different strengths. The Fujifilm Instax Mini 12 delivers bright, vivid prints in a smaller format of 2” x 3”. Its automatic settings ensure clarity and brightness, making it a reliable option for casual snapshots. On the other hand, the Polaroid Now's dual lens autofocus system and accurate flash contribute to capturing life moments with a classic Polaroid feel. The image quality from the Polaroid is more about nostalgia and artistic style, while the Instax Mini 12 seeks to provide clarity and vibrancy. Depending on your preference for image aesthetics, one may stand out more than the other.
Price Comparison
The Fujifilm Instax Mini 12 is priced at $123.00, making it about 17% cheaper than the Polaroid Now, which retails for $169.99. This price difference can be significant for budget-conscious buyers. The Instax Mini 12 also comes with a bundle that includes 40 sheets of film and a USB flash drive, enhancing its overall value. In contrast, the Polaroid Now includes a double pack of Color i-Type film (16 photos), but the additional cost may not be justified if you’re looking for more prints. For those prioritizing cost-effectiveness, the Fujifilm option provides a better deal upfront.
User Experience
The user experience with the Fujifilm Instax Mini 12 is designed to be straightforward, making it suitable for all ages. The twist-and-shoot mechanism eliminates complicated settings, allowing users to capture moments with ease. The built-in selfie mirror enhances the experience for those who enjoy taking selfies. Conversely, the Polaroid Now offers a more traditional photography experience, which may appeal to enthusiasts who appreciate the art of instant photography and its associated processes. While the Instax Mini 12 is tailored for quick fun, the Polaroid Now invites users to engage more deeply with their photography through its added features.
Battery Life and Charging
The Fujifilm Instax Mini 12 does not specify battery details in the provided data, but it is known for its straightforward operation without the need for extensive power management. The Polaroid Now, however, features an internal lithium-ion battery that charges via USB-C, which is a modern convenience. This allows for easy recharging and ensures that you can keep the camera ready for action without worrying about replacing disposable batteries. Users who prefer a sustainable option may lean toward the Polaroid Now due to its rechargeable battery, but this feature may not be crucial for casual users of the Instax Mini 12.
Film Availability and Cost
The Fujifilm Instax Mini 12 comes with a substantial 40 sheets of film, providing plenty of opportunities to capture and print memories right out of the box. This is a significant advantage for users who want to start shooting immediately. The Polaroid Now includes only 16 color photos, which may lead to additional costs sooner than with the Instax Mini 12. The pricing and availability of film can also be a deciding factor; while both brands offer distinct film types, the Instax film generally has a wider availability and is often more budget-friendly. For heavy users, the film cost can be a considerable aspect of the overall investment in instant photography.
Which should you buy?
Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now ultimately depends on your specific needs and preferences. If you prioritize cost-effectiveness, ease of use, and vibrant prints, the Fujifilm Instax Mini 12 is the better choice, especially with its lower price of $123.00 and generous film bundle. However, if you’re looking for a more traditional photography experience with creative features like double exposure and a stylish design, the Polaroid Now at $169.99 might be worth the investment. Both cameras have unique strengths that cater to different types of users, so consider what aspects are most important for your photography journey.

