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Fujifilm Instax Mini 12 Instant Camera Lilac vs Polaroid Now+ Generation 2 - Camera + Film Bundle

Updated July 2026 — Fujifilm Instax Mini 12 Instant Camera Lilac wins on film count, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on price and design.

The Fujifilm Instax Mini 12 offers a more budget-friendly option with a complete bundle, while the Polaroid Now+ Generation 2 excels in creative features.

Why Fujifilm Instax Mini 12 Instant Camera Lilac is better

Price

Fujifilm Instax Mini 12 is $123.00, cheaper than Polaroid Now+ at $174.99.

Simplicity

Instax Mini 12 has a straightforward twist-and-shoot design.

Included Film

Instax Mini 12 includes 40 sheets of film, more than Polaroid's 16.

Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better

Creative Control

Polaroid Now+ offers advanced features via app connectivity.

Photo Quality

Polaroid Now+ has a dual lens autofocus for better focus.

Build Quality

Polaroid Now+ is made with 40% recycled plastic, enhancing sustainability.

Overall score

Fujifilm Instax Mini 12 Instant Camera Lilac
75
Polaroid Now+ Generation 2 - Camera + Film Bundle
82

Specifications

SpecFujifilm Instax Mini 12 Instant Camera LilacPolaroid Now+ Generation 2 - Camera + Film Bundle
BrandFujifilmPolaroid
ModelInstax Mini 12Now+ Generation 2
Photo Size2" x 3"3.5" x 4.25"
ConnectivityNoneBluetooth
Auto FocusNoYes
Included Film40 sheets16 sheets

Dimension comparison

Fujifilm Instax Mini 12 Instant Camera LilacPolaroid Now+ Generation 2 - Camera + Film Bundle

Overview of the Fujifilm Instax Mini 12 and Polaroid Now+ Generation 2

The Fujifilm Instax Mini 12 is priced at $123.00, making it about 30% cheaper than the Polaroid Now+ Generation 2, which retails for $174.99. Both instant cameras cater to different photography styles and preferences, but they share the common goal of capturing memorable moments in an instant. While the Instax Mini 12 offers a straightforward approach to photography, the Polaroid Now+ brings creative control and advanced features through its app connectivity.

Design and Usability

In terms of design, the Fujifilm Instax Mini 12 has a simple twist-and-shoot mechanism that makes it user-friendly and accessible, especially for beginners. The camera's lightweight and stylish design ensures portability, making it ideal for travel and social gatherings. On the other hand, the Polaroid Now+ Generation 2 features a classic design that is both aesthetically pleasing and functional. It incorporates a dual lens autofocus system, which enhances usability by automatically adjusting between close-up and standard shots. With its Bluetooth connectivity, the Polaroid also offers access to various creative tools via a companion app, making it a more feature-rich option.

Photo Quality and Features

When it comes to photo quality, both cameras promise vibrant prints. The Fujifilm Instax Mini 12 excels with automatic exposure and flash settings, ensuring clear and bright photos in various lighting conditions. It captures credit-card-sized prints (2” x 3”) almost instantly, allowing you to enjoy your memories right away. In contrast, the Polaroid Now+ also delivers excellent quality images but includes a dual zone auto-switching lens system that guarantees even better focus. This allows for versatility in capturing different types of shots, whether close-ups or landscapes.

Included Accessories

The Fujifilm Instax Mini 12 comes with a valuable bundle, including a Sandisk 32 GB USB flash drive and 40 sheets of Fujifilm Instax Mini film. This bundle sets you up for immediate photography adventures without additional purchases. Alternatively, the Polaroid Now+ includes a film bundle of 16 color photos and a bonus lens filter kit, which adds creative flair to your shots. However, the smaller number of included prints may require additional purchases sooner than with the Instax bundle, making the latter a more complete package for instant photography enthusiasts.

Creative Features

The Polaroid Now+ Generation 2 stands out in terms of creative features. Its app offers manual control options like double exposure and light painting, which can elevate your photography experience. With the ability to connect via Bluetooth, users can access advanced features that are not available in the Fujifilm Instax Mini 12. While the Instax Mini 12 is perfect for straightforward, spontaneous photography, the Polaroid Now+ caters to those looking to experiment with creative techniques, making it a versatile choice for more experienced photographers.

Performance in Different Environments

Both cameras perform well in various environments, but they have different strengths. The Fujifilm Instax Mini 12 is designed for quick and easy use, making it suitable for all settings, from parties to outdoor events. Its automatic exposure adjustments ensure consistent photo quality, even in dim lighting. The Polaroid Now+, with its dual lens autofocus, offers more precision, particularly in varied lighting conditions. However, the added complexity may not be as appealing to casual users who prefer the simplicity of the Instax Mini 12.

Price Comparison

The price difference between the two cameras is significant, with the Fujifilm Instax Mini 12 costing $123.00 and the Polaroid Now+ Generation 2 priced at $174.99. This makes the Instax about 30% cheaper, which is a crucial factor for many consumers. While both cameras provide unique features and benefits, budget-conscious buyers may find the Instax Mini 12 more appealing, especially considering the additional accessories included in its package.

Which should you buy?

Choosing between the Fujifilm Instax Mini 12 and the Polaroid Now+ Generation 2 ultimately depends on your photography needs and budget. If you’re looking for an easy-to-use instant camera that includes a substantial supply of film and accessories, the Fujifilm Instax Mini 12 is a fantastic choice at $123.00. However, if you are more interested in creative control and advanced features, the Polaroid Now+ Generation 2, priced at $174.99, offers a more versatile photography experience. Ultimately, both cameras excel in capturing memorable moments, but your choice will hinge on whether you prioritize simplicity or creativity in your photography journey.