FUJIFILM INSTAX MINI 12 Instant Film Camera Bundle vs Polaroid Now+ Generation 2 - Camera + Film Bundle
Updated July 2026 — FUJIFILM INSTAX MINI 12 Instant Film Camera Bundle wins on ease of use, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on price and weight.
The FUJIFILM INSTAX MINI 12 is a budget-friendly option ideal for casual users, while the Polaroid Now+ Generation 2 offers advanced features for creative photography enthusiasts.
Why FUJIFILM INSTAX MINI 12 Instant Film Camera Bundle is better
Price
FUJIFILM INSTAX MINI 12 is $119.95, cheaper than Polaroid's $174.99.
Portability
Fujifilm is more compact and lightweight.
Simplicity
Easier to use for quick snapshots.
Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better
Features
Polaroid offers Bluetooth app control and creative modes.
Film Quantity
Polaroid includes 16 photos compared to Fujifilm's 10.
Image Quality
Polaroid's dual lens autofocus enhances photo sharpness.
Overall score
Specifications
| Spec | FUJIFILM INSTAX MINI 12 Instant Film Camera Bundle | Polaroid Now+ Generation 2 - Camera + Film Bundle |
|---|---|---|
| Brand | Fujifilm | Polaroid |
| Model | INSTAX MINI 12 | Now+ Generation 2 |
| Film Size | Credit Card | Square |
| Auto Focus | No | Yes |
| Bluetooth | No | Yes |
| Selfie Mode | Yes | No |
| Included Accessories | Film, Case | Film, Filters |
Dimension comparison
Overview of the FUJIFILM INSTAX MINI 12
The FUJIFILM INSTAX MINI 12 Instant Film Camera is an engaging instant camera designed for users who appreciate creativity and simplicity. Priced at $119.95, it is about 31% cheaper than its competitor, the Polaroid Now+ Generation 2, which retails for $174.99. This camera offers a bundle that includes not just the camera but also a single pack of film, a protective case, a photo album, and travel stickers, making it an excellent value for those looking to dive into instant photography.
This camera stands out with its easy-to-use controls and features, including a selfie mode with a mirror, an automatic flash system, and a unique close-up mode. The credit card-sized film it produces is convenient for carrying and sharing, appealing to both casual users and those seeking a fun gift.
Overview of the Polaroid Now+ Generation 2
The Polaroid Now+ Generation 2 is a feature-rich instant camera that provides extensive creative control through its Bluetooth-connected app. At $174.99, it is more expensive than the FUJIFILM INSTAX MINI 12 by about 46%. This camera includes 16 color photos in its bundle, making it an attractive option for users who want to start shooting immediately.
One of the standout features of the Polaroid Now+ is its dual lens autofocus system, which ensures sharp images. Furthermore, the camera supports various modes through the app, such as double exposure and light painting, appealing to those who enjoy experimenting with their photography. With its classic design and sustainable materials, the Polaroid Now+ targets a more creative audience that values both style and functionality.
Creative Features Comparison
In terms of creative features, the Polaroid Now+ Generation 2 offers significantly more options than the FUJIFILM INSTAX MINI 12. The Polaroid app allows for full manual control, enabling features like double exposure and light painting, which are absent in the Fujifilm model. This versatility makes the Polaroid camera ideal for photography enthusiasts who enjoy customizing their shots.
On the other hand, the FUJIFILM INSTAX MINI 12 focuses on simplicity and ease of use. Its selfie mode and automatic flash system cater to users who prefer straightforward photography without the complexities of manual settings. While the Fujifilm camera is excellent for quick snaps and fun moments, the Polaroid Now+ is better suited for those looking to push their creative boundaries.
Portability and Design
The FUJIFILM INSTAX MINI 12 is designed with portability in mind, featuring a compact and lightweight frame that makes it easy to carry around. The credit card-sized film adds to this convenience, allowing users to easily store prints in wallets or purses. Its playful design in Lilac Purple also appeals to a broad demographic, making it a fun accessory for outings.
Conversely, the Polaroid Now+ Generation 2, while slightly bulkier, maintains a classic aesthetic that is both stylish and functional. It includes a tripod mount for stability during shots and is USB-C powered, allowing for easy recharging. Although it's less portable than the Fujifilm model, it compensates with its robust design and additional features, making it a reliable choice for both casual and serious photographers.
Film and Photo Quality
When it comes to film and photo quality, both cameras produce unique results that cater to different preferences. The FUJIFILM INSTAX MINI 12 utilizes credit card-sized film that is well-known for its vibrant colors and sharp images, especially in well-lit conditions. However, it is limited to the film included in the bundle, which is 10 prints.
In contrast, the Polaroid Now+ Generation 2 includes a more substantial film bundle with 16 photos, providing users with more opportunities to capture their moments. The Polaroid film also offers a different aesthetic, often with a distinct vintage feel that appeals to many instant photo lovers. Users who prioritize quantity and a classic Polaroid look might prefer the Polaroid camera, while those who enjoy the compact size and vibrant outputs of Fujifilm may lean towards the MINI 12.
User Experience and Learning Curve
The user experience between the two cameras varies considerably. The FUJIFILM INSTAX MINI 12 is designed for immediate use, making it perfect for users of all ages. Its straightforward operation allows for quick learning, making it ideal for party settings or casual outings where people want to capture moments without fuss.
In contrast, the Polaroid Now+ Generation 2 offers a more involved shooting experience due to its app connectivity and manual controls. While this allows for greater creativity, it may pose a learning curve for beginners unfamiliar with photography concepts. Users who enjoy exploring creative settings and techniques will appreciate the depth of the Polaroid camera, while those looking for simplicity will favor the ease of the Fujifilm model.
Price and Value Proposition
The price difference between the two cameras is significant, with the FUJIFILM INSTAX MINI 12 being approximately 31% cheaper than the Polaroid Now+ Generation 2. This makes the Fujifilm model an attractive option for those on a budget or for those looking for a gift that includes extras like a protective case and stickers. Its lower price point does not compromise on fun and functionality, appealing to a wide audience.
On the other hand, the Polaroid Now+ justifies its higher price with advanced features and a larger film bundle. Users who value creative control and are willing to invest more for a versatile camera will find the Polaroid model worth the extra cost. The decision ultimately hinges on whether the user prioritizes budget-friendly options or a feature-rich photography experience.
Which should you buy?
Choosing between the FUJIFILM INSTAX MINI 12 and the Polaroid Now+ Generation 2 ultimately depends on your photography style and preferences. If you are looking for a budget-friendly, easy-to-use camera that excels in fun, casual settings, the Fujifilm model at $119.95 is a solid choice. Its compact design and included accessories make it ideal for spontaneous snapshots.
However, if you are an aspiring photographer who desires more creative control and is willing to spend more—$174.99—for additional features, the Polaroid Now+ Generation 2 is the way to go. Its app connectivity, dual lens autofocus, and larger film bundle provide a richer photography experience. Consider what aspects matter most to you and choose accordingly.

