FUJIFILM INSTAX Mini 12 Instant Film Camera | Mint vs Polaroid Now+ 3rd Generation I-Type Instant Film
Updated July 2026 — FUJIFILM INSTAX Mini 12 Instant Film Camera | Mint wins on accessories and battery, Polaroid Now+ 3rd Generation I-Type Instant Film wins on price and sales rank.
The FUJIFILM INSTAX Mini 12 offers better value and ease of use, while the Polaroid Now+ provides advanced features for creative control.
Why FUJIFILM INSTAX Mini 12 Instant Film Camera | Mint is better
Price
FUJIFILM is $80 cheaper.
Accessories
FUJIFILM includes a comprehensive accessory bundle.
Ease of Use
FUJIFILM is more user-friendly for casual photography.
Why Polaroid Now+ 3rd Generation I-Type Instant Film is better
Creative Control
Polaroid offers Bluetooth connectivity for advanced features.
Image Size
Polaroid produces larger, full-sized photos.
Build Quality
Polaroid has a more premium feel with improved materials.
Overall score
Specifications
| Spec | FUJIFILM INSTAX Mini 12 Instant Film Camera | Mint | Polaroid Now+ 3rd Generation I-Type Instant Film |
|---|---|---|
| Lens | FUJINON 60mm | Two-lens autofocus |
| Flash | Automatic | Automatic |
| Selfie Mode | Yes | No |
| App Control | No | Yes |
| Film Type | INSTAX Mini | i-Type |
Dimension comparison
Introduction to Instant Cameras
Instant cameras offer a unique blend of nostalgia and modern convenience, allowing users to capture and print memories on the spot. In this comparison, we will explore two popular options: the FUJIFILM INSTAX Mini 12 Instant Film Camera and the Polaroid Now+ 3rd Generation I-Type Instant Film Camera. While both cameras excel in delivering instant prints, they cater to different preferences and budgets.
Pricing Overview
The FUJIFILM INSTAX Mini 12 is priced at $139.00, making it about 37% cheaper than the Polaroid Now+, which retails for $219.99. This significant price difference may appeal to budget-conscious consumers looking for a reliable instant camera without breaking the bank. Despite its lower price, the FUJIFILM model comes bundled with a variety of accessories, enhancing its overall value.
Design and Aesthetics
The FUJIFILM INSTAX Mini 12 features a charming Mint Green color, providing a playful and vibrant aesthetic that appeals to younger audiences or those seeking a stylish accessory. In contrast, the Polaroid Now+ presents a sleek black design that embodies a classic and timeless look. Both designs are visually appealing, but the choice ultimately comes down to personal preference in style.
Features and Functionality
The FUJIFILM INSTAX Mini 12 is equipped with a FUJINON 60mm lens, automatic exposure, and an automatic flash, ensuring that users can capture great shots regardless of lighting conditions. Additionally, its dedicated selfie/close-up shooting mode and built-in selfie mirror enhance its usability for portraits. On the other hand, the Polaroid Now+ offers Bluetooth connectivity to the Polaroid app, allowing for more creative control through various features like aperture priority and remote controls. While the FUJIFILM camera is straightforward and user-friendly, the Polaroid Now+ caters to those who desire greater creative input.
Accessories and Bundles
When it comes to accessories, the FUJIFILM INSTAX Mini 12 comes bundled with an impressive array of items, including a camera case, color lens set, photo album, and cleaning cloth, totaling ten items. This comprehensive package adds significant value for users who want to enhance their instant photography experience. In comparison, the Polaroid Now+ bundle includes a signature camera case and a color i-Type film double pack, but it lacks the extensive accessory options found in the FUJIFILM bundle. For those who appreciate a complete kit, the FUJIFILM offering stands out.
Image Quality and Performance
Image quality is paramount in instant photography. The FUJIFILM INSTAX Mini 12 delivers credit-card-sized photos that are quick to develop, thanks to its automatic flash system, which helps achieve clarity even in low-light scenarios. Meanwhile, the Polaroid Now+ is designed for capturing full-sized Polaroid pictures, and it features an upgraded autofocus system that aims to produce sharper images. While both cameras deliver quality prints, the choice may depend on whether the user prefers smaller, quick prints or larger, classic Polaroid photos.
Portability and Ease of Use
Portability is a significant factor for instant cameras, and both models offer lightweight designs suitable for on-the-go photography. The FUJIFILM INSTAX Mini 12 is designed for ease of use, making it ideal for casual users who want to snap photos without fuss. Conversely, the Polaroid Now+ may require a bit more familiarity with its app and features, which could be a consideration for new users. Overall, the FUJIFILM option is easier for those looking for straightforward instant photography.
Brand Reputation and Sales Rank
Both brands, Fujifilm and Polaroid, have established themselves as leaders in the instant camera market. The FUJIFILM INSTAX Mini 12 has a sales rank of 23,596, indicating a solid presence among consumers. The Polaroid Now+ follows closely with a rank of 25,739. While both cameras have their respective fan bases, the slightly higher sales rank of the FUJIFILM may suggest a broader appeal or more favorable consumer reception.
Which should you buy?
Choosing between the FUJIFILM INSTAX Mini 12 and the Polaroid Now+ ultimately depends on your personal needs and preferences. If you're seeking a budget-friendly option with a generous accessory bundle and ease of use, the FUJIFILM INSTAX Mini 12 is a compelling choice. Conversely, if you're looking for a camera that offers advanced features and creative control through app connectivity, the Polaroid Now+ may be worth the higher price. Both cameras excel in their respective niches, ensuring that whether you choose the FUJIFILM or the Polaroid, you'll be equipped to capture lasting memories.

