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FUJIFILM Instax Square SQ1 Instant Camera - Chalk White vs Polaroid Go Generation 2 Instant Film mini Camera

Updated July 2026 — FUJIFILM Instax Square SQ1 Instant Camera - Chalk White wins on image size and battery, Polaroid Go Generation 2 Instant Film mini Camera wins on price and portability.

The Fujifilm Instax Square SQ1 offers larger prints and advanced features, while the Polaroid Go Generation 2 excels in portability and affordability.

Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better

Image Size

SQ1 prints are 1.5 times larger than Go's.

Features

SQ1 has advanced auto-exposure and a comfortable grip.

Battery Life

SQ1 uses CR2 batteries for extended use.

Why Polaroid Go Generation 2 Instant Film mini Camera is better

Portability

Go is the smallest instant camera available.

Price

Go is 28% cheaper than SQ1.

Eco-Friendly

Go is made with 30% recycled materials.

Overall score

FUJIFILM Instax Square SQ1 Instant Camera - Chalk White
85
Polaroid Go Generation 2 Instant Film mini Camera
75

Specifications

SpecFUJIFILM Instax Square SQ1 Instant Camera - Chalk WhitePolaroid Go Generation 2 Instant Film mini Camera
Current Price$179.99$129.95
Sales Rank1209215642
Selfie ModeYesYes
RechargeableNoYes
Film FormatSquareMini

Dimension comparison

FUJIFILM Instax Square SQ1 Instant Camera - Chalk WhitePolaroid Go Generation 2 Instant Film mini Camera

Design and Aesthetics

The Fujifilm Instax Square SQ1 features a rounded and textured grip for a comfortable hold, while the Polaroid Go Generation 2 is the world’s smallest instant camera, making it incredibly portable. The SQ1 comes in a sleek Chalk White finish, whereas the Go Generation 2 is available in a classic black design.

Fujifilm’s choice of a square format for the SQ1 not only enhances its visual appeal but also allows for images that are 1.5 times the size of the Instax Mini prints, providing a more substantial canvas for memories. On the other hand, the Polaroid Go’s compact size means it easily fits into pockets or small bags, emphasizing convenience without sacrificing style. With a design that incorporates 30% recycled materials, the Polaroid Go appeals to eco-conscious consumers as well.

Image Quality

When it comes to image quality, the Fujifilm Instax Square SQ1 offers auto-exposure capabilities that ensure bright and clear images in varying lighting conditions. The square format allows for more creative framing and captures more of the moment, enhancing the overall photographic experience.

In contrast, the Polaroid Go Generation 2 has been upgraded with a large aperture range and precise light sensor, resulting in improved image quality compared to its predecessor. It utilizes Polaroid Go film, which, while smaller, maintains the classic Polaroid charm. The advancements in exposure settings mean users can expect better results with the Go Generation 2, appealing to those who prioritize photographic clarity.

Features and Functionality

The features offered by the Fujifilm Instax Square SQ1 make it a versatile option for instant photography. It includes a separate thumb grip attachment for ease of use, a one-touch selfie mode, and a selfie mirror, making it user-friendly for group shots or self-portraits.

On the other hand, the Polaroid Go Generation 2 packs impressive functionalities into its small frame. It boasts a self-timer, double-exposure modes, and the ability to pair with tiny filters, providing ample creative potential. While the SQ1 offers straightforward operation, the Go Generation 2 caters to those who enjoy experimenting with different photographic techniques, making it a more flexible option for creative users.

Portability

Portability is a significant advantage of the Polaroid Go Generation 2, as it is designed to be ultra-portable and wearable. Its compact size allows it to fit comfortably in nearly any bag or pocket, making it an ideal choice for spontaneous adventures or travel.

The Fujifilm Instax Square SQ1, while not overly bulky, is larger than the Go Generation 2 and may be less convenient to carry around. The SQ1’s design is focused more on functionality rather than compactness, which could be a drawback for users seeking a camera that’s easy to transport for on-the-go photography.

Battery Life

Battery performance is another area where the Fujifilm Instax Square SQ1 holds an advantage. It operates on two CR2 batteries, which can provide ample power for extended shooting sessions. Users can expect reliable performance without the need for frequent battery changes.

In contrast, the Polaroid Go Generation 2 is rechargeable via USB-C, which is both convenient and eco-friendly. However, the specifics of battery longevity for the Go Generation 2 are not provided, making it difficult to compare directly. The trade-off between disposable batteries and rechargeable options may influence the decision based on individual preferences for convenience versus traditional power sources.

Price Comparison

The Fujifilm Instax Square SQ1 is priced at $179.99, while the Polaroid Go Generation 2 comes in at a more affordable $129.95. This positions the Polaroid Go as about 28% cheaper than the SQ1, offering a budget-friendly alternative for those looking for an instant camera without compromising on essential features.

While the price difference is significant, potential buyers should consider what they value in a camera. The SQ1 offers larger prints and additional features, which may justify its higher price for some consumers. However, for those who prioritize portability and basic functionality, the Polaroid Go presents a compelling option.

Popularity and Sales Rank

In terms of popularity, the Fujifilm Instax Square SQ1 has a sales rank of 12,092, indicating a solid presence in the market, while the Polaroid Go Generation 2 ranks slightly lower at 15,642. This difference in ranking suggests that the SQ1 may have a stronger following among instant camera enthusiasts, potentially due to its larger print size and advanced features.

However, the Polaroid Go’s innovative design and affordability might attract a different segment of consumers, particularly those new to instant photography. The popularity of each camera reflects varying user preferences, making both options relevant in the current market landscape.

Which should you buy?

Deciding between the Fujifilm Instax Square SQ1 and the Polaroid Go Generation 2 ultimately depends on your specific needs and preferences. If you value larger images, advanced features, and a comfortable grip, the Instax Square SQ1 may be the better choice despite its higher price.

Conversely, if portability, affordability, and a playful approach to instant photography are more important to you, the Polaroid Go Generation 2 stands out as an excellent option. Each camera brings unique strengths to the table, catering to different styles of photography and user experiences.