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FUJIFILM Instax Square SQ1 Instant Camera - Chalk White vs Polaroid Now 3rd Generation i-Type Instant Camera

Updated July 2026 — FUJIFILM Instax Square SQ1 Instant Camera - Chalk White wins on price and build quality, Polaroid Now 3rd Generation i-Type Instant Camera wins on sales rank and weight.

The FUJIFILM Instax Square SQ1 offers larger prints and user-friendly features, while the Polaroid Now 3rd Generation provides versatility and creative options. Choose based on your photography needs.

Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better

Print Size

Instax SQ1 prints are 1.5x larger than Polaroid prints.

Ease of Use

Instax SQ1 has a one-touch selfie mode.

Sales Rank

Instax SQ1 has a better sales rank.

Why Polaroid Now 3rd Generation i-Type Instant Camera is better

Battery Type

Polaroid Now has a rechargeable battery.

Film Compatibility

Polaroid Now supports both i-Type and 600 Film.

Design Materials

Polaroid Now is made with 40% recycled materials.

Overall score

FUJIFILM Instax Square SQ1 Instant Camera - Chalk White
85
Polaroid Now 3rd Generation i-Type Instant Camera
78

Specifications

SpecFUJIFILM Instax Square SQ1 Instant Camera - Chalk WhitePolaroid Now 3rd Generation i-Type Instant Camera
Auto-ExposureYesYes
Selfie ModeYesNo
Tripod MountNoYes
Film TypeInstax Squarei-Type, 600
Battery Life2 CR2Rechargeable

Dimension comparison

FUJIFILM Instax Square SQ1 Instant Camera - Chalk WhitePolaroid Now 3rd Generation i-Type Instant Camera

Price Comparison

When considering price, the Polaroid Now 3rd Generation is about 17% cheaper than the FUJIFILM Instax Square SQ1. The Instax Square SQ1 is priced at $179.99, while the Polaroid Now comes in at $153.99. This price difference may influence buyers looking for a more budget-friendly option without sacrificing quality. Additionally, both cameras are priced competitively within the instant camera market, but the lower price of the Polaroid may make it more appealing to casual users or those just entering the world of instant photography.

Design and Build Quality

In terms of design, the FUJIFILM Instax Square SQ1 offers a rounded and textured grip for comfort, which enhances the user experience during photo capturing. On the other hand, the Polaroid Now 3rd Generation features an iconic design that is both classic and modern, made with 40% recycled materials. The Polaroid’s design also includes a built-in tripod mount, which is great for stable shots, while the Instax Square SQ1 emphasizes ease of use with its one-touch selfie mode. The aesthetic appeal of both cameras caters to different tastes, but the choice may ultimately depend on personal preference regarding form and function.

Image Quality and Features

The FUJIFILM Instax Square SQ1 excels in producing square images that are 1.5 times larger than standard mini prints, allowing for greater detail and a broader scene capture. Its auto-exposure setting ensures that photos are bright and vibrant, making it user-friendly for all lighting conditions. Conversely, the Polaroid Now 3rd Generation is designed for sharper pictures across various lighting conditions, thanks to its improved light meter position and upgraded autofocus system. Both cameras offer unique features that enhance image quality, but the Instax's larger print size might appeal more to those seeking a more substantial keepsake.

Usability and User Experience

The usability of each camera presents distinct advantages. The FUJIFILM Instax Square SQ1 is designed with an easy-to-use interface, featuring a one-touch selfie mode and a selfie mirror, making it ideal for social gatherings and events. In contrast, the Polaroid Now 3rd Generation offers fun creative options like self-timer and double-exposure modes, encouraging users to experiment with their photography. For beginners, the Instax Square SQ1 might be easier to navigate, while the Polaroid caters to those who enjoy exploring different photographic techniques. This aspect of user experience can significantly affect buyer preferences based on their intended use.

Battery Life and Charging

The FUJIFILM Instax Square SQ1 operates on two CR2 batteries, providing a reliable power source for capturing images. Meanwhile, the Polaroid Now 3rd Generation features a rechargeable battery, which is an attractive option for those who prefer not to constantly replace batteries. The convenience of a rechargeable battery can lead to cost savings and reduced waste over time. Depending on the user’s lifestyle and how often they plan to use the camera, this difference in battery operation could be a deciding factor.

Film Compatibility

Film compatibility is another important consideration. The FUJIFILM Instax Square SQ1 uses Instax Square film, while the Polaroid Now 3rd Generation is compatible with both Polaroid i-Type Film and 600 Film. This broad compatibility makes the Polaroid a versatile choice for users who may want to experiment with different film types. However, the Instax Square offers a unique square format that can provide a distinct aesthetic that some users may prefer. Buyers should consider what type of film they want to use and how that aligns with their photographic style.

Brand Reputation and Sales Performance

In terms of sales performance, the FUJIFILM Instax Square SQ1 has a bestseller rank of 12,092, while the Polaroid Now 3rd Generation ranks slightly lower at 17,939. This ranking suggests that the Instax may be more popular among consumers, potentially indicating greater customer satisfaction or brand loyalty. Both brands have strong reputations in instant photography, but the sales rank could influence potential buyers who are swayed by popularity and peer recommendations.

Which should you buy?

Ultimately, the choice between the FUJIFILM Instax Square SQ1 and the Polaroid Now 3rd Generation depends on individual preferences and priorities. If you value a larger print size, easy usability, and a design focused on comfort, the Instax Square SQ1 may be the better option for you. Alternatively, if you prefer versatility in film compatibility, a classic design, and creative shooting features, the Polaroid Now could be more suitable. Consider your budget, desired features, and the type of photography experience you seek when making your decision.