FUJIFILM Instax Square SQ1 Instant Camera - Chalk White vs Polaroid Now+ 3rd Generation I-Type Instant Camera
Updated July 2026 — FUJIFILM Instax Square SQ1 Instant Camera - Chalk White wins on sales rank and price, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on battery life and design.
The Polaroid Now+ offers more advanced features and connectivity, making it a better choice for creative photographers, while the Instax SQ1 is ideal for those who prefer simplicity.
Why FUJIFILM Instax Square SQ1 Instant Camera - Chalk White is better
Price
Instax SQ1 is $179.99, slightly higher than Now+'s $174.59.
Print Size
Instax SQ1 prints are 1.5x larger than standard mini prints.
Simplicity
Instax SQ1 is designed for straightforward photography.
Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better
Features
Now+ has advanced features like manual mode and app connectivity.
Battery
Now+ uses a rechargeable battery lasting over 15 film packs.
Sales Rank
Now+ has a better sales rank of 7173 compared to Instax SQ1's 12092.
Overall score
Specifications
| Spec | FUJIFILM Instax Square SQ1 Instant Camera - Chalk White | Polaroid Now+ 3rd Generation I-Type Instant Camera |
|---|---|---|
| Brand | Fujifilm | Polaroid |
| Model | SQ1 | Now+ |
| Connectivity | None | Bluetooth |
| Film Type | Square | i-Type |
| Auto Exposure | Yes | Yes |
| Selfie Mode | Yes | No |
Dimension comparison
Price Comparison
The FUJIFILM Instax Square SQ1 is priced at $179.99, while the Polaroid Now+ is slightly cheaper at $174.59. This makes the Polaroid Now+ about 2.8% less expensive than the Fujifilm model. Despite the small price difference, budget-conscious buyers may appreciate the cost savings offered by the Now+. Additionally, with the Polaroid Now+ having a bestseller rank of 7173 compared to the Instax SQ1's rank of 12092, it may indicate a higher demand or preference among consumers, potentially reflecting value for money in this competitive market.
Design and Usability
Both cameras emphasize user-friendly designs, but they take different approaches. The FUJIFILM Instax Square SQ1 features a rounded and textured grip, enhancing comfort during use, and includes a separate thumb grip for added stability. In contrast, the Polaroid Now+ not only offers a classic Polaroid aesthetic but also utilizes more future-friendly materials, appealing to environmentally conscious consumers. The Instax SQ1’s design is focused on simplicity, making it ideal for casual photography, whereas the Now+ integrates modern technology with Bluetooth connectivity for enhanced functionality.
Image Quality and Format
The FUJIFILM Instax Square SQ1 produces square prints that are 1.5 times larger than the standard mini prints, allowing users to capture more of the moment. This unique square format eliminates the need to choose between portrait or landscape orientations, promoting creativity. On the other hand, the Polaroid Now+ shoots with full-sized i-Type and 600 film, delivering the iconic Polaroid aesthetic that many users cherish. While both cameras offer distinct formats, the Instax SQ1’s larger print size may appeal to those looking to capture more detail in their images.
Features and Functionality
The Polaroid Now+ boasts a range of advanced features, including manual mode, aperture priority, and remote controls via its app connection. This allows for greater creative control compared to the FUJIFILM Instax Square SQ1, which focuses on straightforward photography with auto-exposure capabilities. The Instax SQ1 is designed for users who prefer a more hands-off approach to capturing moments, while the Now+ caters to those wanting to experiment with their photography through a variety of settings and options.
Battery Life and Power
When it comes to power, the FUJIFILM Instax Square SQ1 operates on two CR2 batteries, which may require replacement more frequently than the Polaroid Now+. The Now+ features a built-in USB-C rechargeable battery that lasts for over 15 film packs, providing a more sustainable option for users who want to minimize battery waste. This rechargeable feature not only makes the Polaroid Now+ more convenient for extended use, but also aligns with modern preferences for eco-friendly solutions.
Connectivity
The Polaroid Now+ excels in connectivity, easily linking to the Polaroid app via Bluetooth. This connection allows users to access additional features that are not originally built into the camera. In contrast, the FUJIFILM Instax Square SQ1 does not offer any connectivity options, which may limit its functionality for users looking to enhance their photography experience with mobile devices. The added connectivity of the Now+ underscores its appeal to tech-savvy individuals who want to leverage digital tools for creative enhancement.
Target Audience
The FUJIFILM Instax Square SQ1 is tailored for casual photographers and those who appreciate simplicity in their instant photography experience. Its straightforward operation and larger print size make it an excellent choice for users who want to capture and share moments effortlessly. Meanwhile, the Polaroid Now+ targets a more engaged audience who seeks to explore the creative aspects of photography through its advanced features and app integration. This distinction may influence buyers depending on their level of photographic expertise and interest in creative controls.
Which should you buy?
Choosing between the FUJIFILM Instax Square SQ1 and the Polaroid Now+ ultimately hinges on your preferences and photography style. If you value simplicity and a larger print format, the Instax SQ1 is a solid choice at $179.99. However, if you’re interested in advanced features, app connectivity, and a slightly lower price of $174.59, then the Polaroid Now+ may be the better option. Each camera serves its target audience well, so consider what aspects matter most to you before making a decision.

