Fujifilm Instax Wide 400 Instant Camera + INSTAX vs Polaroid Now 3rd Generation i-Type Instant Camera
Updated July 2026 — Fujifilm Instax Wide 400 Instant Camera + INSTAX wins on accessories and print size, Polaroid Now 3rd Generation i-Type Instant Camera wins on price and build quality.
The Fujifilm Instax Wide 400 offers larger prints and a comprehensive accessories bundle, making it a better choice for serious instant photography enthusiasts. The Polaroid Now is more affordable and versatile with film options.
Why Fujifilm Instax Wide 400 Instant Camera + INSTAX is better
Print Size
Instax Wide 400 produces larger prints.
Accessories
Includes a complete accessories bundle.
User-Friendly
Designed for ease of use with automatic features.
Why Polaroid Now 3rd Generation i-Type Instant Camera is better
Price
Polaroid Now is significantly cheaper.
Film Compatibility
Compatible with both i-Type and 600 films.
Creative Features
Offers double exposure and self-timer modes.
Overall score
Specifications
| Spec | Fujifilm Instax Wide 400 Instant Camera + INSTAX | Polaroid Now 3rd Generation i-Type Instant Camera |
|---|---|---|
| Current Price | $229.95 | $153.99 |
| Film Exposures | 20 | 8 |
| Brand | Fujifilm | Polaroid |
| Sales Rank | 21663 | 17939 |
| Design Color | Sage Green | Black |
Dimension comparison
Introduction to Instant Cameras
Instant cameras have become increasingly popular for their ability to produce physical photographs on the spot, making them ideal for capturing memories during events. In this comparison, we will examine two notable instant cameras: the Fujifilm Instax Wide 400 Instant Camera and the Polaroid Now 3rd Generation i-Type Instant Camera. Both cameras cater to different preferences, making it essential to understand their unique features and benefits.
Design and Build Quality
The Fujifilm Instax Wide 400 boasts a stylish Sage Green design, offering a modern aesthetic that appeals to a broad audience. On the other hand, the Polaroid Now 3rd Generation showcases the classic Polaroid look in a sleek black finish, made with 40% recycled materials, reflecting a commitment to sustainability. While both cameras are designed for ease of use, the Instax Wide 400’s user-friendly features, such as automatic exposure and built-in flash, make it particularly appealing for those new to instant photography. The Polaroid Now also improves on its predecessors with enhanced light metering and autofocus capabilities, ensuring sharper images in varied lighting conditions.
Image Quality
When it comes to image quality, the Fujifilm Instax Wide 400 produces wide-format prints that are ideal for group photos and landscapes due to their larger size, which is twice that of standard Instax Mini prints. This feature is particularly beneficial for capturing more details in a single shot. Conversely, the Polaroid Now’s improved autofocus system and light sensor make it adept at capturing vibrant images, especially under challenging lighting conditions. While both cameras excel in producing high-quality prints, the Instax Wide 400's larger format may be more appealing for those who prefer detailed, expansive photographs.
Film and Printing Process
The Fujifilm Instax Wide 400 comes with a bundle of INSTAX Wide Film that includes 20 exposures, allowing for a substantial number of instant prints right out of the box. The film develops quickly, ensuring that users can share their memories almost instantly. In contrast, the Polaroid Now is bundled with just 8 i-Type Color Film exposures, which may limit immediate printing opportunities. However, the Polaroid film is compatible with both i-Type and 600 films, offering greater versatility for those who already own Polaroid film types. This means while the Instax Wide 400 provides more immediate prints, the Polaroid Now allows users to tap into a broader range of film options.
Price Point
Cost is a significant factor when choosing an instant camera. The Fujifilm Instax Wide 400 is priced at $229.95, which positions it as a premium option within the instant camera market. In contrast, the Polaroid Now is priced at $153.99, making it about 33% cheaper than the Instax Wide 400. This price difference could be a decisive factor for budget-conscious consumers or those looking to try instant photography without a hefty upfront investment.
Additional Features
In terms of additional features, the Fujifilm Instax Wide 400 includes essential accessories such as a stylish carrying case, an 80-pocket photo album, and extra shutter button accessories, enhancing the overall value of the package. This makes it a great choice for users who want to keep their camera safe and organize their prints. Meanwhile, the Polaroid Now comes with a wrist strap and a lens cleaning cloth, promoting convenience and care for the device. Although both cameras offer accessories, the Fujifilm’s complete accessories bundle provides more comprehensive support for instant photography enthusiasts.
User Experience
User experience plays a critical role in the appeal of instant cameras. The Fujifilm Instax Wide 400 is designed with simplicity in mind, featuring automatic exposure and a self-timer that makes it easy for users of all skill levels to capture high-quality images. Its intuitive design is especially appealing to beginners. On the other hand, the Polaroid Now introduces fun features like double exposure mode and a built-in tripod mount, catering to users who wish to experiment creatively with their photography. Thus, while the Instax Wide 400 prioritizes ease of use, the Polaroid Now focuses more on creative photography experiences.
Which should you buy?
Choosing between the Fujifilm Instax Wide 400 and the Polaroid Now 3rd Generation ultimately depends on your specific needs and preferences. If you value larger prints with a more comprehensive accessories bundle and are willing to invest more, the Instax Wide 400 is an excellent choice. However, if you are looking for a more affordable option with essential features and the flexibility of film compatibility, the Polaroid Now offers great value. Each camera has its strengths, so consider what aspects of instant photography matter most to you before making a decision.

