Fujifilm Instax Wide 400 Instant Camera + INSTAX vs Polaroid Now+ Generation 2 - Camera + Film Bundle
Updated July 2026 — Fujifilm Instax Wide 400 Instant Camera + INSTAX wins on accessories and print size, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on price and design.
The Fujifilm Instax Wide 400 excels in print size and accessory value, while the Polaroid Now+ offers creative features at a lower price.
Why Fujifilm Instax Wide 400 Instant Camera + INSTAX is better
Print Size
Fujifilm offers wide-format prints that capture more detail.
Accessories
Includes a comprehensive accessories bundle.
User-Friendliness
Designed for easy operation for all skill levels.
Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better
Price
Polaroid is more budget-friendly.
Creative Features
App connectivity allows for more creative control.
Compact Design
Polaroid's design is classic and portable.
Overall score
Specifications
| Spec | Fujifilm Instax Wide 400 Instant Camera + INSTAX | Polaroid Now+ Generation 2 - Camera + Film Bundle |
|---|---|---|
| Current Price | $229.95 | $174.99 |
| Film Type | Wide Film | i-Type & 600 |
| Battery Type | N/A | USB-C Rechargeable |
| Sales Rank | 21663 | 23248 |
| Print Quantity | 20 Exposures | 16 Photos |
Dimension comparison
Overview of the Fujifilm Instax Wide 400 Instant Camera
The Fujifilm Instax Wide 400 Instant Camera is priced at $229.95, making it a premium option for instant photography enthusiasts. This camera stands out with its ability to produce wide-format prints, which are twice the size of standard Instax Mini prints. The design includes user-friendly features like automatic exposure and a built-in flash, making it suitable for both beginners and experienced photographers. With a bestseller rank of 21,663, it appeals to those looking to capture special moments in a larger format.
Overview of the Polaroid Now+ Generation 2
The Polaroid Now+ Generation 2 camera is available for $174.99, making it about 24% cheaper than the Fujifilm Instax Wide 400. This camera offers a modern twist with Bluetooth connectivity that allows users to control various features through a dedicated app. It includes a dual lens autofocus system, enhancing its capability to deliver sharp images automatically. With a sales rank of 23,248, it targets a demographic interested in creativity and manual control in instant photography.
Print Quality and Format
When it comes to print quality, the Fujifilm Instax Wide 400 excels with its wide-format prints, allowing for more detail and context in each photo. The INSTAX Wide Film provided in the bundle ensures vibrant and rich colors that develop in seconds. In contrast, the Polaroid Now+ utilizes the original Polaroid square format, which is well-loved but smaller in size. The inclusion of 16 color photos in the Polaroid bundle offers decent value, yet the smaller format may not capture the same level of detail as the Instax Wide prints.
Features and Functionality
The Fujifilm Instax Wide 400 includes features like automatic exposure, a built-in flash, and adjustable focus, making it user-friendly for various photography levels. The complete accessories bundle adds significant value, featuring a stylish carrying case and an 80-pocket green photo album. Meanwhile, the Polaroid Now+ offers a more tech-savvy experience with its app-controlled features, including manual control and double exposure. This makes the Polaroid a more versatile option for creative photographers, but it may come at the cost of simplicity.
Design and Usability
In terms of design, the Fujifilm Instax Wide 400 is available in a stylish Sage Green color that appeals to those looking for a fashionable camera. Its straightforward operation makes it accessible to anyone. The Polaroid Now+ boasts a classic design but is also enhanced by modern features, including a USB-C powered rechargeable battery. While both cameras are easy to handle, the Fujifilm may be more appealing to users who prefer a straightforward, no-fuss experience.
Accessories and Bundle Value
The Fujifilm Instax Wide 400 comes with a comprehensive accessories bundle, including a carrying case and an 80-pocket photo album, making it an excellent choice for those who want to store and showcase their memories. The additional shutter button accessories personalize the experience further. On the other hand, the Polaroid Now+ includes a bonus lens filter kit featuring five creative filters. While both bundles add value, the Fujifilm’s offering is more extensive and focused on enhancing the user’s experience with instant prints.
Price Comparison
The Fujifilm Instax Wide 400 is priced at $229.95, while the Polaroid Now+ Generation 2 is more budget-friendly at $174.99. This means that the Polaroid is approximately $54.96 cheaper, or about 24% less expensive overall. For consumers who prioritize affordability, the Polaroid may be the more appealing option. However, the Fujifilm's higher price reflects its additional features and larger print capability, catering to a different segment of instant photography enthusiasts.
Which should you buy?
Ultimately, the choice between the Fujifilm Instax Wide 400 and the Polaroid Now+ Generation 2 depends on your specific needs and preferences. If you value wide-format prints and a comprehensive accessories bundle, the Fujifilm is the superior choice. However, if you’re looking for a more affordable, app-connected camera that offers creative features, the Polaroid is an excellent option. Both cameras serve distinct purposes in the instant photography market, making each suitable for different types of users.

