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LG S40TR 4.1 ch. Home Theater Soundbar with Rear vs ULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak

Updated July 2026 — LG S40TR 4.1 ch. Home Theater Soundbar with Rear wins on design and popularity, ULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak wins on price and user control.

The LG S40TR offers superior sound quality and advanced features, while the ULTIMEA provides a more affordable option with decent performance. Choose based on your budget and audio needs.

Why LG S40TR 4.1 ch. Home Theater Soundbar with Rear is better

Sound Quality

LG has Dolby Audio and DTS compatibility for enhanced sound.

Design

LG features a sleek crest design that is visually appealing.

User Experience

LG's WOW Interface allows for easier control with one remote.

Why ULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak is better

Price

ULTIMEA is significantly cheaper at $119.98.

Customization

ULTIMEA offers extensive app control for audio settings.

Surround Sound

ULTIMEA has a dedicated 7.1 channel system for immersive sound.

Overall score

LG S40TR 4.1 ch. Home Theater Soundbar with Rear
85
ULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak
75

Specifications

SpecLG S40TR 4.1 ch. Home Theater Soundbar with RearULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak
Channels4.17.1
SubwooferWirelessWired/Wireless
PowerN/A330W
App ControlNoYes
Surround SpeakersWireless4 Speakers

Dimension comparison

LG S40TR 4.1 ch. Home Theater Soundbar with RearULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak

Overview of Sound Quality

The LG S40TR delivers a rich and immersive audio experience with its 4.1 channels and powerful wireless subwoofer, while the ULTIMEA offers a 7.1 channel virtual surround sound system. The LG model is designed to provide a cinematic experience, enhanced by Dolby Audio and DTS Digital compatibility. This offers detailed sound quality for various types of media. In contrast, the ULTIMEA's SurroundX technology focuses on creating a room-filling soundstage with its four surround speakers, making it an attractive option for those looking for a more expansive sound.

Pricing Comparison

The LG S40TR is priced at $196.99, while the ULTIMEA is significantly cheaper at $119.98, making it about 39% more affordable. This price difference may appeal to budget-conscious consumers who still seek high-quality audio. However, the higher price of the LG soundbar reflects its advanced features, such as the WOW Orchestra and WOW Interface, which enhance user experience but may not be necessary for all users.

Surround Sound Features

The ULTIMEA focuses heavily on its virtual surround sound capabilities, boasting three dedicated front channels and four surround speakers that work together for an immersive experience. This model allows for precise sound positioning, which is excellent for movie watching or gaming. Meanwhile, the LG S40TR includes wireless rear speakers, adding a layer of convenience and flexibility to its surround sound setup. While both systems aim to create an immersive environment, the ULTIMEA's dedicated surround speaker system may provide a more pronounced surround effect.

Connectivity Options

When it comes to connectivity, the LG S40TR offers a streamlined experience with its WOW Interface, allowing you to control the soundbar and LG TV with a single remote. This integration simplifies user interaction, especially for those who own other LG products. On the other hand, the ULTIMEA incorporates a hybrid connection system for its surround speakers, connecting front speakers via cables while maintaining wireless connectivity for rear speakers. This blend of wired and wireless options can cater to different installation preferences.

User Control and Customization

The ULTIMEA soundbar shines in its app control feature, which allows users to adjust EQ settings and access various sound modes through the Ultimea smart app. Users can choose from 121 professionally tuned EQ presets, tailoring the sound to their unique preferences. In comparison, the LG S40TR lacks an app-based control system, relying instead on its WOW Interface for adjustments. While both systems offer some level of user customization, the ULTIMEA provides more detailed control over audio settings.

Design and Aesthetics

The LG S40TR features a sleek crest design, making it visually appealing while also serving a functional purpose by keeping dust and debris away from the components. Its stylish look could complement modern home décor. Conversely, the ULTIMEA focuses on functionality with its straightforward design but lacks the aesthetic appeal of the LG model. Users who prioritize design may prefer the LG S40TR for its more polished appearance.

Sales and Popularity

In terms of sales rank, the LG S40TR stands at 1825, while the ULTIMEA is lower at 9605. This difference in popularity may suggest that the LG model is more favored among consumers, potentially due to its brand reputation and higher-quality features. However, the ULTIMEA's lower price point may attract budget shoppers, which could explain its sales position relative to its competitors.

Which should you buy?

Ultimately, the choice between the LG S40TR and the ULTIMEA 7.1ch Sound Bar depends on your specific audio needs and budget. If you prioritize high-quality sound, advanced features, and aesthetics, the LG S40TR may justify its higher price with its immersive capabilities and stylish design. However, if you're looking for a more affordable option with decent surround sound and extensive customization through an app, the ULTIMEA could be the better choice. Both soundbars offer unique features that cater to different preferences, making them worthy contenders in the soundbar market.