LG S70TY 3.1.1-Channel QNED TV Matching Soundbar, vs ULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak
Updated August 2026 — LG S70TY 3.1.1-Channel QNED TV Matching Soundbar, wins on user control and features, ULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak wins on value for money.
The LG S70TY offers superior audio clarity and integration with LG TVs, while the ULTIMEA provides a budget-friendly option with extensive surround sound features.
Why LG S70TY 3.1.1-Channel QNED TV Matching Soundbar, is better
Audio Quality
LG S70TY features Dolby Atmos for immersive sound.
Design
S70TY has a sleek design tailored for LG QNED TVs.
Integration
WOW Interface allows control with LG TV remote.
Why ULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak is better
Price
ULTIMEA is significantly cheaper.
Surround Sound
ULTIMEA offers a 7.1-channel system.
App Control
ULTIMEA features advanced app control for sound tuning.
Overall score
Specifications
| Spec | LG S70TY 3.1.1-Channel QNED TV Matching Soundbar, | ULTIMEA 7.1ch Sound Bar with Subwoofer, 330W Peak |
|---|---|---|
| Brand | LG | ULTIMEA |
| Model | S70TY | Aura A40 |
| Dolby Atmos | Yes | No |
| Wireless Speakers | Yes | Yes |
| App Control | No | Yes |
Dimension comparison
Overview of the LG S70TY and ULTIMEA Soundbars
The LG S70TY and ULTIMEA soundbars cater to different segments of the home audio market, with the LG S70TY priced at $346.99 and the ULTIMEA at $119.98. This represents a significant price difference, with the ULTIMEA being about 65% cheaper. Each soundbar offers unique features tailored to enhance your home entertainment experience, but they target different user preferences and setups.
Design and Aesthetics
The LG S70TY boasts a sleek and stylish design, specifically crafted to match LG’s QNED TVs. Its compact form allows it to fit seamlessly beneath compatible televisions or mount on the wall, enhancing the overall look of your entertainment area. In contrast, the ULTIMEA soundbar features a more traditional design with multiple speakers aimed at creating a surround sound experience. While both soundbars are designed to complement your home decor, the LG S70TY's aesthetic appeal may be more suited for users who prioritize style alongside functionality.
Audio Performance
In terms of audio capabilities, the LG S70TY offers a 3.1.1-channel setup that includes Dolby Atmos technology for immersive sound experiences. It promises crystal-clear dialogues and powerful bass, making it ideal for movie enthusiasts. On the other hand, the ULTIMEA soundbar provides a more extensive 7.1-channel virtual surround sound system. Featuring four surround speakers and powered by SurroundX technology, it aims to create a room-filling soundstage. While the ULTIMEA may provide a broader sound experience, the LG S70TY focuses on clarity and depth, especially for dialogue, which can be crucial for cinematic enjoyment.
Connectivity Options
The LG S70TY allows for a seamless experience through its WOW Interface, enabling users to control both their LG TV and soundbar with a single remote. This integration simplifies the user experience significantly. The ULTIMEA soundbar, while also versatile, offers smart app control for sound tuning and multiple input options, including Optical, AUX, and Bluetooth. Users looking for ease of use with their LG devices might prefer the LG S70TY, while those seeking comprehensive connectivity might find the ULTIMEA's offerings more appealing.
Surround Sound Capabilities
The LG S70TY features the option to add rear speakers wirelessly, enhancing its surround sound capabilities for a more immersive experience. It leverages Dolby Atmos to create a spatial sound effect, ideal for larger rooms. In contrast, the ULTIMEA soundbar comes with four adjustable surround speakers and offers fine-tuning through an app, providing users with extensive customization options. This means while the LG focuses on a more integrated experience, the ULTIMEA allows for more control over the audio environment, which could be beneficial for audiophiles.
User Experience and Controls
The LG S70TY is designed for convenient use, allowing adjustments to volume and sound settings through the TV remote. This feature can save time and streamline the home entertainment setup. In comparison, the ULTIMEA offers advanced controls via its smart app, which provides numerous EQ presets and sound modes tailored for different content types, such as movies or gaming. Each approach caters to different user preferences—those who prefer simplicity may lean toward the LG S70TY, while tech-savvy users might appreciate the ULTIMEA's comprehensive control features.
Price and Value Proposition
With the LG S70TY priced at $346.99 and the ULTIMEA at $119.98, there is a substantial difference in price of about $227.01. The ULTIMEA soundbar represents a more budget-friendly option, making it accessible to a wider audience. However, the LG S70TY provides features that may justify its higher price tag, particularly for users who own LG QNED TVs and want a soundbar that integrates seamlessly with their setup. The value proposition will depend largely on what features the user prioritizes—immersive sound versus budget-friendly options.
Which should you buy?
Deciding between the LG S70TY and the ULTIMEA soundbar ultimately depends on your specific needs and budget. If you own an LG QNED TV and seek a stylish soundbar that offers clarity and immersive sound with Dolby Atmos, the LG S70TY is a worthy investment. However, if you are looking for a more affordable soundbar with extensive surround sound capabilities and advanced app control features, the ULTIMEA may be the better choice. Assess your audio requirements and budget to make the best decision for your home entertainment needs.

