Polaroid Now 2nd Generation I-Type Instant Camera vs Polaroid Now+ Generation 2 - Camera + Film Bundle
Updated July 2026 — Polaroid Now 2nd Generation I-Type Instant Camera wins on battery and portability, Polaroid Now+ Generation 2 - Camera + Film Bundle wins on sales rank and price.
The Polaroid Now+ Generation 2 offers more advanced features and creative control, making it the better choice for photography enthusiasts.
Why Polaroid Now 2nd Generation I-Type Instant Camera is better
Price
Now 2nd Generation is cheaper by $5.
Simplicity
Now 2nd Generation is easier to use for straightforward photography.
Sales Rank
Now 2nd Generation has a better sales rank.
Why Polaroid Now+ Generation 2 - Camera + Film Bundle is better
Features
Now+ offers Bluetooth connectivity and app control.
Accessories
Now+ includes a bonus lens filter kit.
Image Quality
Now+ has a dual zone autofocus for better shots.
Overall score
Specifications
| Spec | Polaroid Now 2nd Generation I-Type Instant Camera | Polaroid Now+ Generation 2 - Camera + Film Bundle |
|---|---|---|
| Film Type | i-Type & 600 | i-Type & 600 |
| Auto Focus | Dual Lens | Dual Zone |
| App Control | No | Yes |
| Flash | Accurate | Accurate |
| Filters | None | 5 Filters |
Dimension comparison
Design and Build Quality
Both the Polaroid Now 2nd Generation I-Type Instant Camera and the Polaroid Now+ Generation 2 feature a stylish design, but they are crafted with an emphasis on eco-friendliness. The Polaroid Now 2nd Generation is made with 40% recycled materials, which reflects a growing trend in sustainable consumer electronics. The Now+ Generation 2 also boasts the same eco-friendly commitment, utilizing 40% recycled plastic. A key difference is that the Now+ offers a more advanced user experience with app connectivity, which enhances its functionality.
Features and Functionality
In terms of functionality, the Polaroid Now+ Generation 2 offers a more versatile experience compared to the Now 2nd Generation. The Now+ includes a Bluetooth-connected app that allows for full manual control, light painting, and even a noise trigger feature. This makes it a more creative option for photography enthusiasts. On the other hand, the Now 2nd Generation focuses on classic instant photography with features like double exposure and a self-timer but lacks the app integration that the Now+ provides, limiting its creative capabilities.
Image Quality
Both cameras promise a quality instant photography experience, but they approach this goal differently. The Polaroid Now 2nd Generation features a dual lens autofocus system designed for capturing moments with precision and clarity. Meanwhile, the Now+ Generation 2 enhances this with its dual zone autofocusing lens system, which automatically switches between close-up and standard shots for optimal image quality. While both cameras use i-Type and 600 film, the added features of the Now+ may yield superior results in diverse shooting conditions.
Film and Accessories
When it comes to film, both the Polaroid Now 2nd Generation and the Now+ Generation 2 come with a bundle that includes a double pack of Color i-Type film, giving you 16 instant photos right out of the box. However, the Now+ additionally provides a bonus lens filter kit, featuring five creative filters that allow for further customization of your images. This added accessory can significantly enhance the creative potential of the Now+, making it a more appealing option for those who enjoy experimenting with their photography.
Portability
In terms of portability, both models are designed to be compact and easy to carry. The Polaroid Now 2nd Generation includes features like a neck strap and is lightweight, ideal for spontaneous photography. The Now+ Generation 2 also promotes portability but includes a tripod mount, which could be a deciding factor for users who want added stability for their shots. Both cameras are USB-C powered, making charging convenient and straightforward, though the Now+’s additional features may slightly increase its weight.
Pricing
The Polaroid Now 2nd Generation is currently priced at $169.99, while the Polaroid Now+ Generation 2 is slightly more expensive at $174.99. This makes the Now+ about 3% pricier than its counterpart. Given the additional features and accessories that come with the Now+, the price difference may be justified for users seeking more advanced photography options. However, for those who prefer a straightforward instant camera experience, the Now 2nd Generation may represent the better value.
Sales Rank and Popularity
Popularity can often indicate customer satisfaction and product effectiveness. The Polaroid Now 2nd Generation has a sales rank of 8,124, suggesting it is well-received among consumers. In contrast, the Now+ Generation 2 has a sales rank of 23,248, indicating it is less popular overall. While sales rank alone shouldn't be the sole factor in determining quality, it can provide insight into which model is favored by users, particularly those who may prioritize simplicity over advanced features.
Which should you buy?
Ultimately, the choice between the Polaroid Now 2nd Generation and the Now+ Generation 2 depends on your photography needs and style. If you value simplicity and are looking for a reliable instant camera that captures memories with ease, the Now 2nd Generation is a solid choice. However, if you seek enhanced creative control and are willing to spend a bit more for added features and accessories, the Now+ Generation 2 is likely the better option. Consider your budget, desired features, and how you plan to use the camera before making your decision.

