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Polaroid Now 3rd Generation i-Type Instant Camera vs Polaroid Now+ 3rd Generation I-Type Instant Camera

Updated July 2026 — Polaroid Now 3rd Generation i-Type Instant Camera wins on sales rank, Polaroid Now+ 3rd Generation I-Type Instant Camera wins on price and battery.

The Polaroid Now+ offers more advanced features and connectivity, making it a better choice for creative photographers.

Why Polaroid Now 3rd Generation i-Type Instant Camera is better

Price

Polaroid Now is cheaper at $153.99.

Simplicity

Polaroid Now is straightforward for casual users.

Classic Design

Polaroid Now maintains a classic aesthetic.

Why Polaroid Now+ 3rd Generation I-Type Instant Camera is better

Features

Polaroid Now+ has Bluetooth connectivity for advanced controls.

Battery

Polaroid Now+ has a rechargeable USB-C battery.

Sales Rank

Polaroid Now+ has a better sales rank at 7,173.

Overall score

Polaroid Now 3rd Generation i-Type Instant Camera
75
Polaroid Now+ 3rd Generation I-Type Instant Camera
85

Specifications

SpecPolaroid Now 3rd Generation i-Type Instant CameraPolaroid Now+ 3rd Generation I-Type Instant Camera
Film Compatibilityi-Type & 600i-Type & 600
ConnectivityNoneBluetooth
RechargeableNoYes
Manual ControlsNoYes
Color Options14

Dimension comparison

Polaroid Now 3rd Generation i-Type Instant CameraPolaroid Now+ 3rd Generation I-Type Instant Camera

Design and Aesthetics

Both the Polaroid Now 3rd Generation i-Type Instant Camera and the Polaroid Now+ 3rd Generation I-Type Instant Camera maintain the iconic Polaroid look, but with some distinct differences. The Polaroid Now is available in classic black, while the Now+ comes in a striking Arctic Blue. The Now+ is designed with more environmentally friendly materials, appealing to eco-conscious consumers. Additionally, the Now features a design that incorporates 40% recycled materials, which can be a deciding factor for those looking to make sustainable choices. The vibrant color options of the Now+ may attract users looking for a more modern aesthetic in their photography gear.

Features and Functionality

When it comes to features, the Polaroid Now+ offers advanced functionalities that the Polaroid Now does not. The Now+ can connect to the Polaroid app via Bluetooth, allowing access to manual controls, aperture priority, and remote shooting. This connectivity provides users with flexibility and control over their photography, which is particularly appealing for users who want to explore creative photography techniques. In contrast, the Polaroid Now focuses on classic instant photography without the added app integration, making it simpler but less versatile for those who want to experiment with their shots.

Film Compatibility

Both instant cameras shoot Polaroid i-Type and 600 Film, ensuring that users can capture moments with the classic Polaroid aesthetic. However, the Polaroid Now+ has the advantage of being compatible with a broader range of creative shooting techniques through its app integration. Users can enjoy the same film quality while leveraging the Now+'s additional features to enhance their photographic experience. This makes the Now+ a more attractive option for users who are keen on utilizing the full potential of Polaroid film capabilities.

Price Comparison

The Polaroid Now is priced at $153.99, while the Polaroid Now+ is slightly more expensive at $174.59. This means that the Now+ is about 13% more expensive than the Now. While the price difference may seem small, it reflects the added functionalities of the Now+. For those looking for a basic instant camera experience, the Polaroid Now offers a compelling option at a lower price. However, for users who value the added features and capabilities of the Now+, the additional cost may be justified.

Sales Rankings

In terms of popularity, the Polaroid Now+ has a better sales rank at 7,173 compared to the Polaroid Now's rank of 17,939. This suggests that the Now+ may be more favored among consumers, possibly due to its enhanced features and modern design. The higher sales rank of the Now+ indicates that more customers are willing to invest in it, likely because they find the additional functionalities worth the extra cost. Consumers often consider sales rankings as a factor in their purchasing decisions, which could influence interest in either model.

Battery and Charging

The Polaroid Now+ features a built-in USB-C rechargeable battery that lasts for over 15 film packs, making it a convenient choice for those who want to avoid the hassle of disposable batteries. In contrast, the Polaroid Now does not specify its battery type, which may raise questions about its longevity and convenience. The rechargeable aspect of the Now+ not only reduces waste but also allows photographers to focus on capturing moments without worrying about battery replacements, providing a more seamless shooting experience.

Creativity and Customization

For creative photographers, the Polaroid Now+ offers a variety of customizable options through its app, including manual modes and remote controls. This allows users to experiment with different settings and capture shots in unique ways. The Polaroid Now, while fun and straightforward, does not provide these advanced options, making it more suited for casual users. The ability to access remote controls and various creative features via the Now+ can significantly enhance the user experience for those looking to take their instant photography to the next level.

Which should you buy?

Ultimately, your choice between the Polaroid Now and the Polaroid Now+ will depend on your photographic needs and preferences. If you are looking for a straightforward, classic instant camera experience, the Polaroid Now at $153.99 is a solid choice. However, if you want enhanced functionality, creative control, and modern features, the Polaroid Now+ at $174.59 offers significantly more for the price. Consider how you plan to use the camera and whether the additional features of the Now+ justify the higher cost.