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Adidas Women's Run 70s 2.0, White/Black/Grey, 8.5 vs ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5

Updated August 2026 — Adidas Women's Run 70s 2.0, White/Black/Grey, 8.5 wins on sales rank and price, ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 wins on design.

The Adidas Women's Run 70s 2.0 offers a more affordable option with solid performance, while the ALTRA Women's FWD VIA focuses on advanced cushioning and foot health. Choose based on your priorities.

Why Adidas Women's Run 70s 2.0, White/Black/Grey, 8.5 is better

Price

Adidas is $45.11 cheaper than ALTRA.

Sales Rank

Adidas has a sales rank of 2634 compared to ALTRA's 23294.

Cushioning

Adidas features Cloudfoam for lightweight comfort.

Why ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5 is better

Cushioning Technology

ALTRA uses Altra EGO FLO for a softer feel.

Foot Health

ALTRA has the APMA Seal of Acceptance.

Design

ALTRA has a modern and sleek appearance.

Overall score

Adidas Women's Run 70s 2.0, White/Black/Grey, 8.5
85
ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5
75

Specifications

SpecAdidas Women's Run 70s 2.0, White/Black/Grey, 8.5ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5
Current Price$54.86$99.97
Average Price$56.17$99.66
Sales Rank263423294
Cushioning TypeCloudfoamAltra EGO FLO
Upper MaterialLeather/TextileSynthetic

Dimension comparison

Adidas Women's Run 70s 2.0, White/Black/Grey, 8.5ALTRA Women's FWD VIA Road Running Shoe, Light Gray, 8.5

Price Comparison

The Adidas Women's Run 70s 2.0 is priced at $54.86, making it significantly cheaper than the ALTRA Women's FWD VIA Road Running Shoe, which retails for $99.97. This means the Adidas shoe is about 45% less expensive than its competitor. For budget-conscious consumers or casual runners, the lower price point of the Adidas model offers a compelling reason to consider it. However, the ALTRA shoe's premium pricing may reflect advanced features and technology that some runners might prioritize over cost.

Design and Aesthetics

In terms of design, the Adidas Women's Run 70s 2.0 showcases a blend of racing and training heritage with its stylish leather and textile upper, available in a crisp White/Black/Grey colorway. The shoe's classic yet functional design is enhanced by the signature three-stripe branding, appealing to those who appreciate a timeless look. On the other hand, the ALTRA Women's FWD VIA features a light gray aesthetic that emphasizes a modern and sleek appearance. Both shoes cater to different style preferences, yet the choice ultimately comes down to whether you prefer a classic look or a contemporary flair.

Comfort and Fit

The Adidas Women's Run 70s 2.0 is designed for comfort with Cloudfoam technology that provides lightweight cushioning and a soft step-in feel. Notably, it is recommended to buy half a size smaller than usual, which could be a consideration for potential buyers. In contrast, the ALTRA Women's FWD VIA emphasizes its comfort through the Altra EGO FLO midsole foam, designed to offer a soft underfoot experience, and features a rocker shape to promote natural stride dynamics. Both shoes prioritize comfort, but the Adidas shoe's specific fit recommendation may require careful consideration when selecting the right size.

Performance and Functionality

For those seeking a shoe that balances performance and comfort, the Adidas Women's Run 70s 2.0 excels with its lightweight EVA midsole, providing a fast feel ideal for both training and casual wear. The synthetic outsole is engineered for reliable grip and durability, making it suitable for various running conditions. Conversely, the ALTRA Women's FWD VIA is recognized for its performance-oriented design, as it has received the American Podiatric Medical Association Seal of Acceptance, indicating its promotion of good foot health. This can be a decisive factor for runners who prioritize foot health and performance in their footwear.

Cushioning Technology

Cushioning is a key differentiator between these two models. The Adidas Women's Run 70s 2.0 incorporates Cloudfoam cushioning, which focuses on providing a lightweight and comfortable experience, ideal for both short runs and daily wear. On the other hand, the ALTRA Women's FWD VIA uses Altra EGO FLO foam, which is tailored for a softer feel and more responsive cushioning. This difference in technology may appeal to runners with specific preferences for how their shoes feel during runs, with the ALTRA shoe potentially offering a more substantial cushioning experience.

Sales Rank and Popularity

In terms of market popularity, the Adidas Women's Run 70s 2.0 holds a sales rank of 2634, indicating a solid presence in the running shoe market. Meanwhile, the ALTRA Women's FWD VIA has a sales rank of 23294, suggesting it is less popular among consumers. This discrepancy in sales rank could reflect the Adidas shoe's broader appeal to a wider audience, as well as its more competitive pricing, while the ALTRA shoe may cater to a niche market focused on specialized running needs.

Brand Reputation

Adidas is a well-established brand in the athletic footwear industry, known for its commitment to quality and performance. The Adidas Women's Run 70s 2.0 aligns with the brand's reputation for producing reliable running shoes that blend style and functionality. In contrast, ALTRA is recognized for its innovative designs that promote natural foot movement, appealing to serious runners and those with specific foot health considerations. The choice between the two brands may hinge on personal preference as well as the type of running activities the buyer engages in.

Which should you buy?

Ultimately, the decision between the Adidas Women's Run 70s 2.0 and the ALTRA Women's FWD VIA comes down to individual priorities. If you are looking for an affordable option that combines style, comfort, and solid performance, the Adidas shoe is a compelling choice at $54.86. However, for those who prioritize advanced cushioning technology and foot health, the ALTRA shoe may justify its higher price at $99.97. Consider your specific running needs, budget, and style preferences to determine which shoe aligns best with your lifestyle.